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Branded Content

Silver Winner

Entrant: Ogilvy Paris, Paris
Louis Vuitton
"The Greatest Words"
  • Corporate Name of Client:
  • Client Account Director:
    Emmanuelle Guillon
  • Agency Account Directors:
    Romain Lartigue
    Virginie Brou
  • Agency:
    Ogilvy Paris , Paris
  • Chief Creative Officer:
    Chris Garbutt
  • Executive Creative Directors:
    Cedric Gueret
    Kurt Novack
  • Copywriter:
    Amandine Fabian
  • Art Director:
    Adrien Havet
  • Film Producer:
    Paul Mathews
  • Film Director:
    Stuart McIntyre
  • Sound Companies:
    Apollo Studios, Toronto
  • Concept/Cultural Reference:
  • Louis Vuitton makes luxury travel goods for people who live exceptional journeys. As a brand, we decided to take viewers on the exceptional journey of Mohammed Ali's life, through an immersive digital and content experience.
    "Louis Vuitton's Greatest Words" mini site invited viewers to experience Ali's poems, re-interpreted by rapper and word artist Mos Def and brought to life by calligrapher artist Neils Shoe Meulman. The films were instantly shared and spread all over the world, and the campaign picked up considerable PR in the fashion and music industries.