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Grand LIA - Design

Entrant: serviceplan, Munich
Auchan
"The selfscan report"
  • Corporate Name of Client:
    Auchan S.p.A.
  • Client Account Director:
    Roberta De Natale
  • Managing Director plan.net/serviceplan group:
    Stefanie Krebs
  • Agency Account Directors:
    Alessandro Langiu
    Yvonne Hopf
  • Media System Designer:
    Rafael Wawersig
  • Agency:
    serviceplan , Munich
  • Global Chief Creative Officer:
    Alexander Schill
  • Executive Creative Directors:
    Christoph Everke
    Alexander Nagel
  • Creative Directors:
    Giuliana Guizzi
    Salvatore Giuliana
    Matthaeus Frost
    Katharina Keith
  • Creative Producer:
    Katy Pergelt
  • Innovation Directors:
    Friedrich von Zitzewitz
    Till Diestel
  • Production Companies:
    plan.net solutions, Munich
  • Graphic Design:
    Dimitrios Arampatzioglou
    Sebastian Sonnewend
  • Animator:
    Benjamin Kohl - Neverest
  • Concept/Cultural Reference:
  • For our client Auchan, one of the biggest hypermarket chains in Europe, sustainability is a vital part of their business strategy. We were briefed to create a sustainability report to demonstrate their committment.
We used the integral part of Auchans daily business as the medium by creating a sustainability report which fits on a single receipt.
By scanning the barcodes with our scan-app the content immediately appeared on the smartphone and could easily be read.