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Entrant: DDB Tribal Vienna, Vienna
Breakfast at McDonald's
"Easy Morning - Pullover"
  • Media Used:
  • Corporate Name of Client:
    McDonald's Austria
  • Agency:
    DDB Tribal Wien , Vienna
  • Chief Creative Officer:
    Eric Schöffler
  • Executive Creative Director:
    Lukas Grossebner
  • Creative Director:
    Werner Celand
  • Copywriters:
    Daniela Stenzenberger
    Lukas Grossebner
  • Art Directors:
    Dietmar Kreil
    Ulrike Kössler
  • Photographer:
    Martin Stöbich
  • Description of the Project:
  • The Task.
    To develop a press ad for McDonald's "Easy Morning" breakfast.
    The Idea.
    Not everything in the morning is as easy as McDonald's easy morning. Even simple tasks like dressing can become difficult.
    The Execution.
    A pullover with incredibly long sleeves.