Grand LIA   |   Winners   |   Finalists

Consumer Campaign


Entrant: DDB Tribal Vienna, Vienna
Breakfast at McDonald's - Easy Morning Campaign
  • Media Used:
  • Corporate Name of Client:
    McDonald's Austria
  • Agency:
    DDB Tribal Wien , Vienna
  • Chief Creative Officer:
    Eric Schöffler
  • Executive Creative Director:
    Lukas Grossebner
  • Creative Director:
    Werner Celand
  • Copywriters:
    Daniela Stenzenberger
    Lukas Grossebner
  • Art Directors:
    Dietmar Kreil
    Ulrike Kössler
  • Graphic Designer:
    Marian Grabmayer
  • Photographer:
    Martin Stöbich
  • Description of the Project:
  • The Task.
    To develop a press campaign for McDonald's "Easy Morning" breakfast.
    The Idea.
    Not everything in the morning is as easy as McDonald's easy morning. Even simple tasks like dressing can become difficult.
    The Execution.
    A pullover with incredibly long sleeves and an even longer necktie.