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Public Service/Social Welfare


Entrant: gyro, New York
Polyphony Foundation
"You Can't Hear Our Differences"
  • Corporate Name of Client:
    Polyphony Foundation
  • Client Account Director:
    Sarah Wilbanks
  • Agency Account Director:
    Kate Adams
  • Radio Station:
    Lincoln Financial Broadcasting Network - 15 stations in top 20 U.S. markets
  • Agency:
    gyro , New York
  • Global Chief Creative Officer:
    Christoph Becker
  • Executive Creative Director:
    Keith Loell
  • Creative Directors:
    Paul Hackett
    Eric Houseknecht
  • Copywriter:
    Paul Hackett
  • Agency Producer:
    Amber Cope
  • Production Company:
    Headroom Digital Audio , New York
  • Producer:
    Darcy Gerbino
  • Audio Engineer:
    Evan Spear
  • Music Production Company:
    Headroom Digital Audio , New York
  • Music Producer:
    Deb Oh
  • Music Arranger:
    Jerry Plotkin
  • Description of the Project:
  • Polyphony is a not-for-profit organization whose aim is to bridge cultural divide in Israel by helping Arab and Jewish youth come together through classical music education and performance.
    Our assignment was to both raise awareness for Polyphony’s cause and help drive listeners to the website to find out more and donate.
    This radio spot illustrates the essence of the Polyphony mission - which is that music has the power bring us together and help us find what makes us the same, rather than what makes us different.