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Public Service/Social Welfare Campaign

Silver Winner

Entrant: DDB New York, New York
Water is Life
"Cable Guy ",
"Phone Charger"
  • Corporate Name of Client:
    Water is Life
  • Agency:
    DDB New York , New York
  • Chief Creative Officer:
    Matt Eastwood
  • Executive Creative Director:
    Menno Kluin
  • Copywriter:
    Frank Cartagena
  • Art Director :
    Sam Shepherd
  • Executive Agency Producer:
    Ed Zazzera
  • Agency Producers:
    Lindsey Hutter
    Nina Horowitz
  • Audio Engineer:
    Marc Cobrin
  • Description of the Project:
  • The ‘Hashtag Killer Campaign’ set out to eradicate the ironic ‘first world problems’ meme. In the radio portion, we had popular DJ and brother to Nicholas Cage, Marc ‘The Cope’ Coppola rant about his own first world problems during a live studio show. We pre-recorded a VO to cut him off abruptly, in order to take the audience by surprise.