Grand LIA   |   Winners   |   Finalists

Radio
Script Writing

Finalist

Entrant: Y&R Midwest, Chicago
DieHard Batteries
"Stretch"
  • Corporate Name of Client:
    Sears Holdings
  • Agency Account Director:
    Kevin Reilly
  • Radio Station:
    KSEZ-FM
  • Agency:
    Y&R Midwest , Chicago
  • Chief Creative Officer:
    Bill Cimino
  • Creative Directors:
    Jeremy Smallwood
    Pam Mufson
  • Copywriters:
    Pam Mufson
    John Doessel
  • Art Director:
    Bryan Haupt
  • Executive Agency Producer:
    Brian Smego
  • Agency Producer:
    Ashley Geisheker
  • Production Company:
    Another Country , Chicago
  • Description of the Project:
  • This campaign revolves around a simple premise: life is full of twists and turns, ups and downs, positives and negatives. Put simply, life is unpredictable. But regardless of what happens, a DieHard alkaline battery always comes through. It’s the one thing you can rely for any situation – and we mean any.