Package Design
Beverages - Non-Alcoholic
Gold Winner
Entrant:
Ogilvy Paris,
Paris
Coca-Cola
Coca-Cola
"The Sharing Can"
-
Corporate Name of Client:The Coca-Cola Company
-
Client Account Director:Leonardo O'Grady
-
Agency Account Directors:Philip Heimann
Louise Kuegler
Tonya Fossey
JiaMei Tay
François Phan
Laurianne Maury -
Advertising Agency:Ogilvy Paris, Paris
Ogilvy Singapore , Singapore -
Chief Creative Officers:Chris Garbutt
Eugene Cheong -
Creative Directors:Frederic Levron
Yvan Hiot
David Raichmann -
Copywriters:Baptiste Clinet
Nicolas Lautier
Floriant Bodet
Martin Olivier
XiaoAn Cheng -
Art Directors:Baptiste Clinet
Nicolas Lautier
Floriant Bodet
Martin Olivierr
Nicolas Gagner
Erdenechimeg Erden -
Designers:Martin Olivier
Olivier Brechon -
Graphic Designers:Martin Olivier
Olivier Brechon -
Illustrator:Robyn Makynson
-
Description of the Project:
-
Coca-Cola is all about sharing. To prove this we took Coca-Cola's one person classic can and designed it for two. Split your coke down the middle half for you, half for someone you love. And share it straight away. Half the size, but twice the happiness. The Sharing Can was launched in Singapore, consumer reaction was so positive that the Coca-Cola Company is in the process of expanding the operation globally.
-