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Package Design
Liquors

Finalist


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Entrant: The Brand Union, Stockholm
ABSOLUT CRAFT - ~Bartender’s Collection~
  • Corporate Name of Client:
    The Absolut Company
  • Global Director Design Strategy - The Absolut Company:
    Anna Kamjou
  • Senior Manager Global On Premise Strategy - The Absolut Company:
    Miranda Dickson
  • Global Manager Design Strategy - The Absolut Company:
    Caroline Mörnås
  • Design Company:
    The Brand Union , Stockholm
  • Executive Client Director:
    Jonas Andersson
  • Client Director:
    Felicia Leksell
    Alfred Alfred
  • Client Manager:
    Britt-Marie Möller
  • Design Director:
    Henrik Billqvist
  • Project Manager:
    Jonas Westius
  • Industrial Designers:
    Urban Ahlgren
    Thomas Schaad
  • Description of the Project:
  • Brief:
    Strengthen the credibility of ABSOLUT within the global bartender community and provide inspiration for cocktail creation among professional bartenders. 
    
    Challenge:
    Create a design that reflects the focus and craftsmanship of mixologist Nick Strangeway and ABSOLUT.  
    
    Solution:
    Focused on the iconic silhouette. The bottle reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by17th century apothecary jars. It also protects the natural raw ingredients. The design clearly differentiates this range as something new and distinct from ABSOLUT.