Billboard
Innovative Use of Billboard
Finalist
Entrant:
Red Urban,
Toronto
Volkswagen Touareg
Volkswagen Touareg
"4MOTION Free Parking"
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Corporate Name of Client:Volkswagen
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VW AG:Giovanni Perosino
Cornelia Kabelitz
Tim Walther -
VW Canada:Lynne Piette
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Account Supervisor:Sonia Ruckemann
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Agency:Red Urban , Toronto
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Executive Creative Director:Christina Yu
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Copywriters:Jenn Rossini
Dave Barber -
Art Director:Joel Pylypiw
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Agency Producer:Andrea Hull
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Production Company:SMAK
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Description of the Project:
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To demonstrate the power of Volkswagen 4MOTION technology, we made free parking even tougher to get, working with a team of builders to build a ramp measuring 15 feet high and 31 degrees steep in a busy downtown parking lot. We offered a spot to whoever could manage the climb to the top. Thanks to 4MOTION, the Touareg rose to the challenge – in view of curious onlookers as it climbed – and parked – above the rest.
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