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Digital
Public Service/Social Welfare

Finalist


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Entrant: AKQA, Washington, DC
World Wildlife Fund
"WWF Together"


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  • Corporate Name of Client:
    World Wildlife Fund
  • Management Supervisor:
    Sarah Cheffy
  • Agency:
    AKQA , Washington, DC
  • Executive Creative Director:
    Brendan DiBona
  • Creative Director:
    Michael Powell
  • Copywriter:
    Jon Lee
  • Agency Producer:
    Erin Chandler
  • Director of Photography:
    Morten Koldby
  • Creative Lead:
    Elizabeth Bieber
  • Creative:
    Jefferson Liu
  • Animators:
    Andy Haynes
    Yi-An Chien
  • Technical Creative Director:
    Scott Cullum
  • Sound Design Company:
    COPILOT Strategic Music + Sound
  • Description of the Project:
  • Objective
    Help supporters get closer to the mission and work of World Wildlife Fund. 
     
    Idea
    WWF Together features interactive species stories that leverage the unique features of the iPad, presenting the lives and stories of the world’s most amazing animals in a way supporters have never seen before. 
    
    Impact
    700K+ downloads in 100+ countries, with consumers having spent an equivalent of 20+ years of time within the app. Winner of the 2013 Apple Design Award, named Best of Show at the DC ADDY Awards and Creativity International Awards.  Featured in Apple’s “10 Apps That Wow” and “Great Free Apps” lists.