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Digital
Innovative Use of Digital

Silver Winner


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Entrant: Åkestam Holst, Stockholm
Swebus
"The Train Switch"


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  • Corporate Name of Client:
    Swebus
  • Agency Account Director:
    Magnus Hamberg
  • Planner:
    Patrik Karlsson
  • Agency:
    Åkestam Holst
  • Creative Director:
    Andreas Ullenius
  • Copywriter:
    Adam Reuterskiöld
  • Art Director:
    Fredrik Josefsson
  • Production Manager:
    Bella Lagerquist
  • Graphic Designers:
    Olov Öqvist
    Jens Broman
  • Digital Production Company:
    State Interactive
  • Interactive Producer:
    Johan Eklund
  • Description of the Project:
  • Swebus is Sweden's most punctual public transport, even during the winter. To let people know this, and to steal customers from the big national railroad company, we launched a new discount system called The Swebus Train Switch.  Sweden's ten biggest train stations were monitored and whenever a train was late the Swebus Train Switch site generated a discount ticket, free for anyone to collect.  Each delayed minute equalled 1% discount. And if a train was canceled? Then the bus ticket was free.
    Sweden's ten biggest train stations were monitored and whenever a train was late the Swebus Train Switch site generated a discount ticket, free for anyone to collect.
    Each delayed minute equalled 1% discount. And if a train was canceled? Then the bus ticket was free.