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Poster
Consumer Campaign

Bronze Winner

Entrant: Publicis Communications Schweiz, Zürich
Garnier Fructis
"Beard - Black",
"Beard - Red",
"Beard - Blonde"
  • Corporate Name of Client:
    L’Oréal Suisse
  • Agency Account Director:
    Christine Rainford
  • Agency:
    Publicis Communications Schweiz , Zürich
  • Chief Creative Officer:
    Thomas Wildberger
  • Creative Director:
    Grischa Rubinick
  • Copywriter:
    David Luebke
  • Art Director:
    Thomas Mueller
  • Art Buyers:
    Derya Derdiyok
    Jessica Küng
  • Photographer:
    Billy & Hells
  • Description of the Project:
  • Garnier Fructis by L’Oréal Suisse is a well-known hair care line. It is so well-known the biggest challenge was to change the way people view the hair care products.
Optically intriguing visuals deliver two messages: First, we dramatize the fact that the shampoos and hair conditioners are not only meant for your head hair but for your facial hair as well. Second, they subtly visualize that the Garnier Fructis line is just as suitable for men as it is for women.