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Silver Winner

Entrant: AKQA, London
Nike/Microsoft Studios
"Nike+ Kinect Training"
  • Corporate Name of Client:
    Microsoft Studios
  • Senior Global Director:
    Tesa Aragones
  • Senior Project Manager:
    Taraneh Khosrowshahi
  • Agency Account Directors:
    Geoff Northcott
    Brian Snyder
  • Agency:
    AKQA , London
  • Chief Creative Officer:
    James Hilton
  • Executive Creative Director:
    Duan Evans
  • Associate Creative Director:
    Robert Thomsen
  • Copywriter:
    Hari Bajwa
  • Art Directors:
    Xavier Jacob
    James Chorley
  • Senior Designer:
    Patrick Lendrum
  • Designer:
    Stephanie Lindgren
    Ben Parisot
  • Game Developer:
    Sumo Digital LTD
  • Game Designer:
    Ben Gonshaw
  • Description of the Project:
  • "Nike+ Kinect Training is as good as a real trainer and costs less than 1hr's lesson." - Chris Anderson: Former Editor-in-Chief of Wired Magazine.
    The best-selling Xbox Kinect title of the holiday season was created by a brand: Nike+ Kinect Training.
    We started in 2010 with a vision to democratize personal training, merging Nike’s expertise in training with Microsoft’s Kinect tracking technology.
    There was no benchmark for fitness capability, so we partnered with sports scientists to invent one. Algorithmic intelligence means every workout is fresh and personalized to you. By tracking your movement to a skeletal level we deliver precise feedback exactly when you need it. Live video streamed challenges bringing social training to your home.
    Nike+ Kinect Training gives everyone a personal trainer 24/7, helping the world to get fit and stay fit and creating meaningful connections with Nike every day.