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Entrant: AgenciaClick Isobar, São Paulo
SKY Brasil
"SKY REC"
  • Corporate Name of Client:
    SKY Brasil
  • Client Account Director:
    Marcelo Miranda
  • Agency Account Director:
    André Chueri
  • Account Manager:
    Rodolfo Campitelli
  • Agency:
    AgênciaClick Isobar
  • Chief Creative Officer:
    Fred Saldanha
  • Executive Creative Director:
    Diego Araújo
  • Copywriters:
    Fred Saldanha
    Daniel Boa Nova
  • Art Directors:
    Diego Araújo
    Paulo Medeiros
  • Designers:
    Vinícius Maffeis
    Michael Candido
    Patrícia Fernandes
  • Technical Directors:
    André Michels
    Marcelo Ficotto
  • Project Manager:
    Eduardo Maruxo
    Mariana Andrade
  • Animators:
    Fabio Del Rio
    Ricardo Melo
  • Description of the Project:
  • Every day Sky TV Tweets a schedule of not-to-be-missed programs. But now, if a Sky client wants to see the program at home later, they just need to retweet with hashtag #SkyRec and the program will be recorded automatically at their home.
    
    Young people are spending more time on social networks. Our goal is to exploit this habit to reach viewers of Sky TV programming and make sure nobody misses a program.
    
    SkyRec is a hashtag which records a program at your home, wherever you are. An innovation by Sky HDTV that makes new use of Twitter.