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Live Events - Beyond Advertising

Bronze Winner

Entrant: Kitchen Leo Burnett, Oslo
Norwegian Public Roads Administration - Seat Belt Campaign
"Fast & Safe"
  • Corporate Name of Client:
    Norwegian Public Roads Administration
  • Client Account Director:
    Nils Fredrik Lysebo
  • Agency Account Director:
    Roald Ankerstad
  • Agency:
    Kitchen Leo Burnett , Oslo
  • Copywriter:
    Bendik Romstad
  • Art Directors:
    Øystein Vik
    Ole Hallvard Kveseth
  • Agency Producer:
    Caroline Werring Otnes
  • Production Company:
    One Big Happy Family , Oslo
  • Director:
    Sebastian Wartin
  • Producers:
    Marte Helgesen
    Cecilie Tidemann
  • Motion Designer:
    Adam Gruner
  • Product Manager:
    Nina Motzfeldt
  • Description of the Project:
  • Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend.