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Live Events - Beyond Advertising

Bronze Winner

Entrant: BBDO Germany, Duesseldorf
"The Ant Rally"
  • Corporate Name of Client:
    WWF - Worldwide Fund for Nature
  • Client Account Director:
    Dirk Reinsberg
  • Agency Account Director:
    Sebastian KoenenLina Gilles
  • Agency:
    BBDO Proximity Duesseldorf , Duesseldorf
  • Chief Creative Officer:
    Wolfgang Schneider
  • Creative Managing Directors:
    Christian Mommertz
    Sebastian Hardieck
  • Creative Directors:
    Christian Mommertz
    Carsten Bolk
  • Copywriter:
    Ramón Scheffer
  • Art Director:
    Fabian Pensel
  • Head of TV:
    Steffen Gentis
  • Photographer:
    Jochen Manz
  • Illustrator:
    Fabian Pensel
  • Production Company:
    Parasol Island , Duesseldorf
  • Producers:
    Moritz von Schroetter
    Kim Duesselberg
    Jack Gregory Donald
  • Visual Effects:
    Andreas Landgraf
  • Directors of Photography:
    Ahmet Tan
    Ami Rodrigues
  • Editor:
    Stephan Krause
  • Setting:
    Hans-Guenther Reiske
  • Description of the Project:
  • From March 6th to 9th 2013, an extraordinary protest rally took place in the Cologne zoo. Animals of the rainforest advocated the rescue of their habitat. Hundreds of thousands of leaf cutter ants marched through their terrarium for four days and asked the public for support with requests like „Help“and „Ban the Saw“. The show stopper: The slogans were made out of real leafs and were carried by the insects themselves.