Grand LIA   |   Winners   |   Finalists

Non-Traditional
Live Events - Beyond Advertising

Silver Winner

Entrant: serviceplan, Munich
SKY
"SKY Livespots"
  • Corporate Name of Client:
    Sky Germany
  • Client Account Director:
    Ivo Hoevel
  • Client Service Director - Mindshare:
    Daniel Epailly
  • Agency Account Directors:
    Alexander Wieland
    Katrin Eberbach
    Felix Emmerlich
  • Agency:
    serviceplan , Munich
  • Global Chief Creative Officer:
    Alexander Schill
  • Executive Creative Director:
    Matthias Harbeck
  • Creative Directors:
    Sandra Loibl
    Oliver Palmer
  • Copywriters:
    Lorenz Langgartner
    Frank Seiler
  • Art Director:
    Franz Roeppischer
  • Creative Producer:
    Florian Panier
  • Graphic Designer:
    Andreas Heuschneider
  • Description of the Project:
  • Situation: 
    Germans love to watch football. But only the pay TV channel Sky broadcasts all matches live and in full length. Promote this exclusive offer to the broad public TV audience. 
    
    Idea:
    We broadcast the Sky exclusive Champions League match Arsenal London versus Bayern München on 19th February 2013 to ad breaks on free-TV: Six individual live ads. 60 seconds each. On four major channels. 
    
    Outcome:
    5.3 Mio. viewers on TV.
    Huge media echo, generating 160 Mio. Media Impressions. 
    Trending topic on twitter.