Grand LIA   |   Winners   |   Finalists

Public Service/Social Welfare

Silver Winner

Entrant: BBDO Germany, Berlin
"Tree Concert"
  • Corporate Name of Client:
    BUND - Bund für Umwelt und Naturschutz Deutschland Landesverband Berlin e.V.
  • Client Account Director:
    Andreas Jarfe
  • Agency Account Directors:
    D. Spakowski
    S. Schlosser
    J. Jonker
    M. Luecker
    F. Haegele
    E. Dietzsch
    C. Biggeleben
    M. Groewe
  • Agency:
    BBDO Proximity Berlin , Berlin
  • Chief Creative Officer:
    Wolfgang Schneider
  • Creative Managing Directors:
    Jan Harbeck
    David Mously
  • Creative Director:
    Jan Harbeck
  • Copywriter:
    Lukas Liske
  • Art Director:
    Daniel Schweinzer
  • Agency Producers:
    Silke Rochow
    Julia Diehl
  • Head of TV:
    Steffen Gentis
  • Producer:
    Kirsten Schulz
  • Design Company:
    Gang of Berlin , Berlin
  • Design Directors:
    Mat Neidhardt
    Friederike Seifert
  • Designer:
    Steve Bergmann, Alexej Alschiz
  • Illustrator:
    Robert Bilz
  • Digital Design:
    Kamil Garbacz
  • Concept Online:
    Yassin Taibi
    René Bieder
  • Sound Design:
    Philipp Toegel
  • Light Design:
    Sandra Glaser
  • Description of the Project:
  • Berlin loses thousands of city trees every year. "Friends of the Earth Germany" aims to stop this trend. Our idea: a one of a kind charity concert - with a chestnut tree as the musician. For him we built a unique instrument: each impact of a falling chestnut produced an artistic composition of sound and light. So the tree could play for his companions and collect donations. “Tree Concert“ gained massive media coverage and lead to a new donation record for the preservation of trees.