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Live Events - Beyond Advertising


Entrant: Y&R Peru, Lima
Skin cancer awareness
"The Solar BBQ"
  • Corporate Name of Client:
    Peruvian League Against Cancer
  • Client Account Director:
    Javier Penny
  • Agency Account Director:
    Manuel Ahumada
  • Agency:
    Y&R PERU , Lima
  • Executive Creative Director:
    Flavio Pantigoso
  • Creative Directors:
    Daniel Lobatón
    Gonzalo Paredes
  • Copywriter:
    Ricky Solano
  • Art Director:
    Gonzalo Arica
  • Head of Art:
    Christian Sanchez
  • Agency Producer:
    Cecilia de Souza
  • Description of the Project:
  • We created The Solar BBQ, a solar grill that can cook any kind of meat using only the power of the sun. We visited 20 of the most popular beaches of Lima and, with the help of a renowned chef, we launched this unique product. We invited the spectators to try a sample of meat cooked with The Solar BBQ. They were highly surprised to find a message written on their meat: “Protect yourself from the sun”, which sought to cause a much more effective impact than any conventional advert.