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Design
Poster Campaign

Bronze Winner


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Entrant: The Monkeys, Sydney
Diageo - Mixionary
"Bloody Mary",
"Tom Collins",
"Cosmopolitan",
"Vodka Martini",
"La Primavera",
"Agave Margarita"
  • Corporate Name of Client:
    Diageo
  • Agency Account Director:
    Gini Sinclair
  • Advertising Agency:
    The Monkeys
    MAUD , Sydney
  • Chief Creative Officer:
    Justin Drape
  • Executive Creative Director:
    Micah Walker
  • Creative Director:
    David Park
  • Copywriter:
    Henry Kember
  • Art Directors:
    Kristian Saliba
    David Park
  • Design Company:
    MAUD , Sydney
  • Designer:
    Ben Crick
  • Digital Creative Director:
    Jay Gelardi
  • Group Content Director:
    Dan Beaumont
  • Concept/Cultural Reference:
  • We created this series of limited edition prints for Diageo as part of our Mixionary mixed drinks and cocktails campaign. 
     
    Each print is one cocktail, screen-printed with proportionate colour blocks that represent the volume of each ingredient. The info graphic breakdown series includes a Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Manhattan and Tom Collins.
     
    Metallic inks have been used to highlight each of Diageo’s Premium brands for each cocktail, and are printed on a KW Doggett’s Keay Kolour craft stock.