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Direct Marketing - Business-to-Business


Entrant: Kolle Rebbe, Hamburg
Haelssen & Lyon
"The Tea Calendar"
  • Corporate Name of Client:
    Hälssen & Lyon
  • Client Account Director:
    Pia C. Schlotfeldt
  • Agency Account Director:
    Kira Middendorf
  • Agency:
    Kolle Rebbe , Hamburg
  • Executive Creative Director:
    Sascha Hanke
  • Creative Directors:
    Heiko Schmidt
    Kay Eichner
  • Copywriter:
    Julia Meissner
  • Art Director:
    Patrick Schroeder
  • Agency Producer:
    Julia Rudloff
  • Production:
    Martin Luehe
    Reinhold Kathöfer - Inch Design Service
  • Music:
    Ralf Goldkind - No Limits Music and Entertainment
  • Concept/Cultural Reference:
  • The Hälssen & Lyon tea calendar is the first calendar with days made from tea leaves. Thanks to an entirely new manufacturing process that makes each of the 365 days out of tea, each can be individually detached and brewed in hot water like regular tea. Hälssen & Lyon’s customers, suppliers, and business partners who received the tea calendar could enjoy the authentic taste of the innovative and diverse tea products from the company. Each calendar day proves that the company is one of the most innovative tea manufacturers in the world.