Design
Direct Marketing - Consumer
Bronze Winner
Entrant:
Ogilvy & Mather,
Prague
Clavin
Clavin
"The Erection Blister"
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Corporate Name of Client:Simply You Pharmaceuticals s.r.o.
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Agency Account Director:Frantisek Mares
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Agency:Ogilvy & Mather , Prague
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Creative Directors:Will Rust
Tomas Belko -
Copywriter:Jiri Langpaul
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Art Directors:Jiri Langpaul
Daniel Kupr-
Concept/Cultural Reference:
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We used the locally well-known box and logo from the original design to conceal a subtle but significant design change which immediately and perfectly demonstrated the product benefit.
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