Grand LIA   |   Winners   |   Finalists

Direct Marketing - Consumer

Bronze Winner

Entrant: Ogilvy & Mather, Prague
"The Erection Blister"
  • Corporate Name of Client:
    Simply You Pharmaceuticals s.r.o.
  • Agency Account Director:
    Frantisek Mares
  • Agency:
    Ogilvy & Mather , Prague
  • Creative Directors:
    Will Rust
    Tomas Belko
  • Copywriter:
    Jiri Langpaul
  • Art Directors:
    Jiri Langpaul
    Daniel Kupr
  • Concept/Cultural Reference:
  • We used the locally well-known box and logo from the original design to conceal a subtle but significant design change which immediately and perfectly demonstrated the product benefit.