Design & Package Design Company Of The Year: serviceplan, Munich

Art Direction

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Entrant: serviceplan/, Munich
Alive e.V. Coalition to Abolish the Death Penalty
"Troy Davis - I Am Alive"
  • Corporate Name of Client:
    Alive e.V. Coalition to Abolish the Death Penalty
  • Client Account Director:
    Petra Thompson
  • Agency Account Directors:
    Christoph Kunzendorf
    Tamara Jonescheit
    Marina Gnann
  • Advertising Agency:
    serviceplan , Munich
  • Global Chief Creative Officer:
    Alexander Schill
  • Executive Creative Directors:
    Henning Patzner
    Cosimo Moeller
    Markus Maczey
    Till Diestel
  • Creative Director:
    Bernd Nagenrauft
  • Creative Producer:
    Florian Panier
  • Copywriters:
    Petra Nachtigall
    Simon Raab
  • Art Directors:
    Tim Kremer
    Kathrin Wetzel
    Jerome Pflueger
  • Graphic Designer:
    Dominik Skrabal
  • Illustrator:
    Simon Prades
  • Screendesign:
    Kathrin Wetzel
  • Programmer:
    Daniel Ernle
    Simon Bail
  • Sound Design:
    The Cinematic Orchestra - Licensed courtesy of Ninja Tune
  • Concept/Cultural Reference:
  • Alive e.V. is a non-profit organization committed to the universal abolition of the death penalty. The task was to develop an attention-getting online campaign that raises awareness about the inhumanity and injustice of the death penalty, and generates donations for the organization
    We prove this using the tragic example of Troy Davis. Davis was sentenced to death for the murder of a police officer. He was executed by lethal injection – despite serious doubt about his guilt and worldwide protests.
    To protest this injustice, we bring Troy Davis back to life through his handwriting.
    Using the letters he wrote from death row, we created a font. This allowed users to protest online against the death penalty in Troy Davis’ original handwriting.
    Periodically, the handwritten posts are printed and sent to President Obama at the White House, giving additional weight to the online campaign.