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Entrant: serviceplan, Munich
"Kill Noise Earplugs"
  • Corporate Name of Client:
    Killnoise AB
  • Agency Account Directors:
    Kea Flessner
    Kristian von Elm
  • Agency:
    serviceplan , Munich
  • Global Chief Creative Officer:
    Alexander Schill
  • Executive Creative Directors:
    Maik Kaehler
    Christoph Nann
  • Copywriters:
    Lukas Weber
    Michael Pilzweger
  • Art Directors:
    Felix Hoffmann
    Senjel Gazibara
  • Creative Producer:
    Florian Panier
  • Producer:
    Stefan Rentzow
  • Creative Director:
    Hendrik Schweder
  • Concept/Cultural Reference:
  • To persist in a market, dominated by global brands like Oropax or cheap no-name products the earplug producer Killnoise needs to be positioned as the high class premium brand in its segment. In a cooperation with DR Customs the earplug producer Killnoise sent out a mailing for very good customers, that brings the benefit of the product to the point: This earplugs do not only reduce the noise, they kill it. In a wodden amunition box each Killnoise earplug was packaged like a real bullet. The traffic on the website raised and the sales grew more than 10%. In the target group of musicians Killnoise was strengthened as the premium-brand for ear protection.