London International Awards London International Awards 2019-08-19T03:36:19Z 2019-08-19T03:36:19Z London International Awards 11.5606 LIA 2013 1 1 2 1 2 1 0 False False False 0 0 0 0 False False
Medium Category Award Entrant Entrant City Brand Name of Product or Service Title(s) Company City Country Corporate Name of Client Client Account Director(s) Agency Account Director(s) Agency Corporate Name of Client Advertising Agency City Client Account Director(s) Agency Account Director(s) Agency Advertising Agency City Global Chief Creative Director(s) Global Chief Creative Officer(s) Chief Creative Officer(s) Group Creative Director(s) Executive Creative Director(s) Creative Director(s) Associate Creative Director(s) Copywriter(s) Art Director(s) Graphic Designer(s) Art Buyer(s) Photography Studio Photography Studio City Photographer(s) Illustration Company Illustration Company City Illustrator(s) Typographer(s) Description of the project Additional Credit
Billboard / Craft - Single Art Direction Campaign Finalist Ogilvy Paris Paris IBM "Bench, Shelter" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Billboard / Product/Service - Single Beverages - Alcoholic Finalist Cramer-Krasselt Chicago Corona Extra "Luna Corona" Cramer-Krasselt Chicago UNITED STATES Crown Imports, LLC Craig Neely Renee Chez Cramer-Krasselt Chicago Marshall Ross Derek Sherman/Jimmy Olson Derek Green Rick Standley Derek Sherman/Kris Kennedy Jimmy Olson/Rick Standley/Brandon Knowlden Melissa Grein District 7 Media New York Andrew Geraci On June 14th and 15th in NYC, the moon became the iconic slice of lime on our bottle. We worked with top universities and astrologists to find the perfect location and time to capture the attention of people who've seen it all: New Yorkers. We call this event Luna Corona. It was covered by media across the globe. And one billboard traveled round the world. Account Service: Kaya Much/Brittany Saito/Katie Kellows; Management Supervisor: Paul Elam; Executive Producer(s): Scott McBurnie/Cheryl Lindquist; Editing Company: Whitehouse Post; Editing Company City: Chicago; Editor: Dan Zabinski; Music: Nylon Studios, New York
Billboard / Campaign Campaign Gold Winner Ogilvy Paris Paris IBM "Bench", "Shelter"," Ramp" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris, Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Billboard / Campaign Campaign Finalist DDB Tribal Vienna Vienna Breakfast at McDonald's - Easy Morning Campaign "Pullover", "Tie"," Shoelace" DDB Tribal Wien GmbH Vienna AUSTRIA McDonald's Austria DDB Tribal Wien Vienna Eric Schöffler Lukas Grossebner Werner Celand Daniela Stenzenberger/Lukas Grossebner Dietmar Kreil/Ulrike Kössler Martin Stöbich The Task. To develop an outdoor campaign for McDonald's "Easy Morning" breakfast. The Idea. Not everything in the morning is as easy as McDonald's easy morning. Even simple tasks like dressing can become difficult. The Execution. A pullover with incredibly long sleeves, an even longer necktie and ridiculously long shoelaces.
Billboard / Campaign Campaign Finalist Publicis Frankfurt B&B Hotels "B&B Sunny Side Up", "B&B Sandwich"," B&B Cheese"," B&B Scrambled Eggs" Publicis Frankfurt GERMANY B&B Hotels GmbH Claudia Giese Publicis Frankfurt Volker Schrader Diana Sukopp/Mathias Henkel Felix Seiffert Anne Henkel/Christian Kuzman Katja Bonnert Marc Wuchner/Werner Schlaghecken The B&B hotels combine comfort, style and a good price to an overall enjoyable hotel stay. The aim of the campaign was to bring this idea to life with strong visuals, aiming to increase both awareness and guest numbers of B&B Hotels. There are two things that stressed travellers are most looking forward to when checking into a hotel: a comfortable bed and a good breakfast the next morning. We are bringing these two desires together on our executions in an unseen and creative way. We show hotel beds that with the arrangement and color of the linen and cushions remind you of delicious breakfast sandwiches and make clear that here, guests are getting both: a relaxing sleep and a delicious breakfast. Director Sales & Marketing: Oliver Goslich; Sales & Marketing Consultant: Miriam Dittrich
Billboard / Product/Service - Single Corporate Image Silver Winner Ogilvy Paris Paris IBM "Bench" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Billboard / Product/Service - Single Corporate Image Bronze Winner Ogilvy Paris Paris IBM "Shelter" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Billboard / Product/Service - Single Corporate Image Finalist Ogilvy Paris Paris IBM "Ramp" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Billboard / Innovation Innovative Use of Billboard Gold Winner Mayo Draftfcb Lima The University of Engineering and Technology "Potable Water Generator" Mayo Draftfcb Lima PERU The University of Engineering and Technology Jessica Ruas Ines Lertora Mayo Draftfcb Lima Humberto Polar Alejandro Aponte/Juan Donalisio Alejandro Aponte Juan Donalisio UTEC, The University of Engineering and Technology believes the world can be changed through engineering, so we decided to start by changing our city. To attract students' attention during the application period, and keeping in mind that Lima is the second largest desert capital in the world making the lack of potable water a huge problem, UTEC built a special billboard: The world's first Billboard that produces Potable water out of air.
Billboard / Innovation Innovative Use of Billboard Silver Winner Ogilvy & Mather Argentina Buenos Aires La Voz del interior "Life Signs" Ogilvy & Mather Argentina Buenos Aires ARGENTINA La Voz del Interior Roberto Suárez Diego Stephani Ogilvy & Mather Argentina Buenos Aires Javier Mentasti/Maximiliano Maddalena Rodrigo Grecco/Damián Martinez Tomás Lavagno/Tomás Duhalde/Nicolás Smith Car accidents are the number one cause of death in the entire province of Córdoba, Argentina. Traffic signs are there, but people don’t seem to notice them or take them seriously. La Voz del Interior is the main and most popular newspaper of Córdoba. Their aim was to help the cause through the strategy of preventing bad news. And the target was everybody that drives across Cordoba. That’s why we created LIFE SIGNS, the first traffic signs made out of real crashed cars. Crashed cars cause a very strong visual impact and make people think they’d never ever want to be in a car accident.That was the key for the success of the campaign. Executive Account: Nadia Vexlir; Head of Art: Diego Grandi
Billboard / Innovation Innovative Use of Billboard Silver Winner Ogilvy Group London Green's End, Woolwich "The Power Of Cute" OgilvyOne London UNITED KINGDOM The Royal Borough Of Greenwich OgilvyOne London Emma de la Fosse/Charlie Wilson Jon Morgan/Mike Watson Mike Watson/Jon Morgan The Paintsmiths As the London riots of 2011 died down, anti-social behaviour in Greenwich, South London continued. Greenwich Council asked us to help find a way to stop the problem minority from destroying their own community.We discovered that scientists recently proved that images of babies' faces actually triggers caring behaviour in adults, so we wanted to conduct a social experiment. We believed that the security shutters that were being ripped from the shop fronts could be part of the problem – they seemed to alienate people and invite crime. We wanted to conduct a social experiment and see if we could use the shutters as part of the solution. We decided to use the inhuman metal shutters as our media, turning them into giant portraits of babies from the local area. One year on, crime has fallen by 18% in the area of the shops, and it didn’t take thousands of pounds or hundreds of police. Just a few cans of paint. The locals have shown a real love for the babies, proved by the fact that they remain totally untouched by graffiti and vandalism for a whole year.
Billboard / Innovation Innovative Use of Billboard Finalist Ogilvy Paris Paris IBM "Smarter Outdoor" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Billboard / Innovation Innovative Use of Billboard Finalist Red Urban Toronto Volkswagen Touareg "4MOTION Free Parking" Red Urban Toronto CANADA Volkswagen Red Urban Toronto Christina Yu Jenn Rossini/Dave Barber Joel Pylypiw To demonstrate the power of Volkswagen 4MOTION technology, we made free parking even tougher to get, working with a team of builders to build a ramp measuring 15 feet high and 31 degrees steep in a busy downtown parking lot. We offered a spot to whoever could manage the climb to the top. Thanks to 4MOTION, the Touareg rose to the challenge – in view of curious onlookers as it climbed – and parked – above the rest. VW AG: Giovanni Perosino/Cornelia Kabelitz/Tim Walther; VW Canada: Lynne Piette; Account Supervisor: Sonia Ruckemann; Agency Producer: Andrea Hull; Production Company: SMAK
Billboard / Product/Service - Single Public Service/Social Welfare Bronze Winner Ogilvy Group London Green's End, Woolwich "The Power Of Cute" OgilvyOne London UNITED KINGDOM The Royal Borough Of Greenwich OgilvyOne London Emma de la Fosse/Charlie Wilson Jon Morgan/Mike Watson Mike Watson/Jon Morgan The Paintsmiths As the London riots of 2011 died down, anti-social behavior in Greenwich, South London continued. Greenwich Council asked us to help find a way to stop the problem minority from destroying their own community. Scientists recently proved that images of babies faces actually triggers caring behavior in adults, so we wanted to conduct a social experiment. We believed that the security shutters that were being ripped from the shop fronts could be part of the problem – they seemed to alienate people and invite crime. We wanted to conduct a social experiment and see if we could use the shutters as part of the solution. We decided to use the inhuman metal shutters as our media, turning them into giant portraits of babies from the local neighborhood. Other communities around the world, from Belfast to The Bronx, discussed the Greenwich project. And one area with a history of troubles, Northern Ireland, is planning to run their own ‘babies’ project this year. One year on crime has fallen by 18% in the immediate area of the shops. And none of the shutters have been vandalized. The locals have shown a real love for the babies, proved by the fact that they remain totally untouched by graffiti and vandalism for a whole year.
Billboard / Product/Service - Single Travel Bronze Winner TBWA\PARIS Boulogne-Billancourt SNCF TGV "Head for Brussels" TBWA\Paris Boulogne-billancourt FRANCE SNCF Isabelle Bascou Anne Vincent/Luc Bourgery TBWA\PARIS Boulogne-Billancourt Eric Holden/Remi Noel/Philippe Simonet Hughes Cholez/Franck Botbol Nicolas Roncerel Jeremy Armand Brussels is a cool city and people from Brussels have the reputation of being one of the warmest in Europe. We knew the people from Lyon would instantaneously fall in love with Brussels if they had a chance to share a moment with its inhabitants. So we built a unique experience around the French expression “PASSEZ UNE TÊTE A BRUXELLES” which means “HEAD FOR BRUSSELS”. We invited people from Lyon to do it. Literally! We installed a three meters high cube in the center of Lyon and offered the passerbys the opportunity to experiment with the very first intercity teleportation. We filmed the experience over two days, catching the reactions of both inhabitants of Lyon and Brussells and made a digital movie out of the event. Account Manager: Laurence Borne/Sandrine Pajot/Edouard Manhes; Production Company: \ELSE; Producers: Maxime Boiron/Cathy Pericone/Jennifer Bauche; Director: Franck Cimier; Cameramen: JM Besenval/Alex Tissot/Julien Rideau; Napolean Event Company: Fabien Demaria/Benjamin Bosquet
Billboard / Craft - Single Use of Illustration Gold Winner DDB New York New York NYC Ballet "Les Ballets de Faile" DDB New York New York UNITED STATES NYC Ballet DDB New York New York Matt Eastwood Menno Kluin Sean Labounty Rodrigo de Castro Joao Unzer Alec Helm Joao Unzer New York City Ballet Art Series commissions contemporary artists to create original works of art inspired by their unique energy, spectacular dancers, and one-of-a-kind repertory of ballets. The artists were invited to pour over the company's archives and attend performances before creating the installation. The inaugural commission went to the Brooklyn-based urban art duo of Patrick McNeil and Patrick Miller, better known as FAILE. They have created Tower of Faile, a 40-foot sculpture made of more than 2,000 wood blocks decorated with text and images inspired by the company's dance repertoire, pieced together in a Jenga-like pillar. The tower is part of the Les Ballets de Faile exhibition. It takes place in the theater promenade, where it can be viewed from five rings of balconies. Head of Design: Juan Carlos Pagan; Head of Production: Ed Zazzera; Executive Producer: Teri Altman; Assistant Producer: Nina Horowitz
Billboard / Craft - Single Use of Illustration Finalist Draftfcb Germany Hamburg Philharmoniker Hamburg "When Music Flows into Pictures" Draftfcb Germany Hamburg GERMANY Philharmoniker Hamburg Hannes Rathjen/Milena Ivkovich Guido Kirschner/Sabine Classen/Susanne Knauff/Maik Schneider Draftfcb Germany Hamburg Dirk Haeusermann Jessica Schneider/Mario Anspach Frederik Wetzel Tim Lehnebach Katja Nicklaus Tim Lehnebach Artist: Debbie Smyth