London International Awards London International Awards 2019-12-15T22:12:ddZ 2019-12-15T22:12:ddZ London International Awards 11.5606 LIA 2013 1 1 2 1 2 1 0 False False False 0 0 0 0 False False
Medium Category Award Entrant Entrant City Brand Name of Product or Service Title(s) Company City Country Corporate Name of Client Client Account Director(s) Agency Account Director(s) Agency Corporate Name of Client Client Account Director(s) Agency Account Director(s) Agency Advertising Agency City Global Chief Creative Officer(s) Chief Creative Officer(s) Group Creative Director(s) Executive Creative Director(s) Creative Director(s) Associate Creative Director(s) Copywriter(s) Art Director(s) Design Company Design Company City Design Director(s) Designer(s) Graphic Designer(s) Photography Studio Photography Studio City Photographer(s) Illustration Company Illustration Company City Illustrator(s) Typographer(s) Digital Designer(s) Animation Company Animation Company City Animator(s) Concept/Cultural Reference Additional Credit
Design   Grand LIA Winner serviceplan Munich Auchan "The selfscan report" serviceplan group gmbh & co. kg Munich GERMANY Auchan S.p.A. Roberta De Natale Alessandro Langiu/Yvonne Hopf serviceplan Munich Alexander Schill Christoph Everke/Alexander Nagel Giuliana Guizzi/Salvatore Giuliana/Matthaeus Frost/Katharina Keith Benjamin Kohl - Neverest For our client Auchan, one of the biggest hypermarket chains in Europe, sustainability is a vital part of their business strategy. We were briefed to create a sustainability report to demonstrate their committment. We used the integral part of Auchans daily business as the medium by creating a sustainability report which fits on a single receipt. By scanning the barcodes with our scan-app the content immediately appeared on the smartphone and could easily be read. Managing Director plan.net/serviceplan group: Stefanie Krebs; Media System Designer: Rafael Wawersig; Creative Producer: Katy Pergelt; Innovation Directors: Friedrich von Zitzewitz/Till Diestel; Production Company: plan.net solutions, Munich; Graphic Design: Dimitrios Arampatzioglou/Sebastian Sonnewend
Design / Single Annual Reports Gold Winner serviceplan Munich Auchan "The selfscan report" serviceplan group gmbh & co. kg Munich GERMANY Auchan S.p.A. Roberta De Natale Alessandro Langiu/Yvonne Hopf serviceplan Munich Alexander Schill Christoph Everke/Alexander Nagel Giuliana Guizzi/Salvatore Giuliana/Matthaeus Frost/Katharina Keith Benjamin Kohl - Neverest For our client Auchan, one of the biggest hypermarket chains in Europe, sustainability is a vital part of their business strategy. We were briefed to create a sustainability report to demonstrate their committment. We used the integral part of Auchans daily business as the medium by creating a sustainability report which fits on a single receipt. By scanning the barcodes with our scan-app the content immediately appeared on the smartphone and could easily be read. Managing Director plan.net/serviceplan group: Stefanie Krebs; Media System Designer: Rafael Wawersig; Creative Producer: Katy Pergelt; Innovation Directors: Friedrich von Zitzewitz/Till Diestel; Production Company: plan.net solutions, Munich; Graphic Design: Dimitrios Arampatzioglou/Sebastian Sonnewend
Design / Single Annual Reports Bronze Winner Imago advertising agency Zagreb Atlantic Grupa "We Are Growing" Imago advertising agency Zagreb CROATIA Atlantic Grupa Gabrijela Kasapović Danijela Delić Imago advertising agency Zagreb Vanja Blumenšajn Vanja Blumenšajn Vinko Čuljak Vinko Čuljak Vinko Čuljak Challenge: Create a company overview for Atlantic Grupa - one of the largest food industries in South-Eastern Europe. Thinking: Even in these challenging times, after series of successful acquisitions accompanied by organic growth, they are determined in intention that their organization, brands and people grow, not only to fit the world, but to make the most of it. And indeed they grow – figures don't lie! We tried to capture this life-long determination to growth through their energy and attitude towards the future. Solution: A book that grows – just like the company.
Design / Single Annual Reports Finalist antwerpes Cologne GB v0.12 "Genuinely Basic" antwerpes ag Cologne GERMANY DocCheck AG Tanja Mumme/Anne Cörstges antwerpes Cologne Dr. Frank Antwerpes Burghard Drews Thomas Schneider Benedikt Fuchs Malte Hill
Design / Craft - Single Art Direction Gold Winner The Mill London YDA "YDA Title Sequence" The Mill London UNITED KINGDOM YDA Antar Walker Mill+ London
Design / Craft - Single Art Direction Silver Winner Ogilvy & Mather Thailand Bangkok Olfa Cutter "Cut to Build" Ogilvy & Mather Thailand Bangkok THAILAND The J.C.C. Co., Ltd. Part Phawit Chitrakorn/Patsa Attanon Ogilvy & Mather Thailand Bangkok Nopadol Srikieatikajohn Wisit Lumsiricharoenchoke Puripong Limwanatipong/Krai Kittikorn /Thanachai Shavitranuruk/Kris Garford Spindler Nopadol Srikieatikajohn/Wisit Lumsiricharoenchoke/Puripong Limwanatipong/Prasit Naksringam Patcharapon Puntiptawee Bob Eye View Studio Bangkok Navaratana Donkort In Thailand, OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Agency Producers: Uravasee Chaturongakul/Potrawee Wichien/Suparrerk Kulintaraprasert/Sasinan Jiraweerawong; Film Production Companies: Kratai tuentua Co.,Ltd./CCDA Bangkok University; Director: Pagorn Jungrungruang; Assistant Director: Thitipong Pimolwetkul; Film Producers: Settha Veerathunmanon/Athip Vichuchaianan; Editor: Wisarut Deelorm; Artist: Akegaluck Sagaew; Retoucher: Trirat Tulathong; Music Composer: Siwat Homkham
Design / Craft - Single Art Direction Bronze Winner serviceplan/plan.net Munich Alive e.V. Coalition to Abolish the Death Penalty "Troy Davis - I Am Alive" serviceplan group gmbh & co. kg Munich GERMANY Alive e.V. Coalition to Abolish the Death Penalty Petra Thompson Christoph Kunzendorf/Tamara Jonescheit/Marina Gnann serviceplan/plan.net Munich Alexander Schill Henning Patzner/Cosimo Moeller/Markus Maczey/Till Diestel Bernd Nagenrauft Petra Nachtigall/Simon Raab Tim Kremer/Kathrin Wetzel/Jerome Pflueger Dominik Skrabal Simon Prades Alive e.V. is a non-profit organization committed to the universal abolition of the death penalty. The task was to develop an attention-getting online campaign that raises awareness about the inhumanity and injustice of the death penalty, and generates donations for the organization We prove this using the tragic example of Troy Davis. Davis was sentenced to death for the murder of a police officer. He was executed by lethal injection – despite serious doubt about his guilt and worldwide protests. To protest this injustice, we bring Troy Davis back to life through his handwriting. Using the letters he wrote from death row, we created a font. This allowed users to protest online against the death penalty in Troy Davis’ original handwriting. Periodically, the handwritten posts are printed and sent to President Obama at the White House, giving additional weight to the online campaign. Creative Producer: Florian Panier; Screendesign: Kathrin Wetzel; Programmer: Daniel Ernle/Simon Bail; Sound Design: The Cinematic Orchestra - Licensed courtesy of Ninja Tune
Design / Craft - Campaign Art Direction Campaign Gold Winner Hakuhodo Inc. Tokyo ad:tech tokyo 2012 "Magnetic World Campaign", "Magnetic World 2"," Magnetic World 3" Hakuhodo Inc. Tokyo JAPAN dmg::events Japan Co., Ltd. Hakuhodo Inc. Tokyo Masaru Kitakaze Masaru Kitakaze Go Hosokawa Hakuhodo Inc., Tokyo/Hakuhodo Product’s Inc., Tokyo/Tohokushinsha Film Corporation, Tokyo/jaianto Inc., Tokyo Yoshihiro Kono/Yumiko Sekine Yusuke Oka Director: Naomi Izumida; Producer: Takaya Ohmura; Sound Design/Arrangement: Toru Midorikawa; Editor: Muga Nihei
Design / Craft - Campaign Art Direction Campaign Gold Winner Ogilvy & Mather India New Delhi (Gurgaon) Philiips LED Torch "Gorge", "Forest"," Alley" Ogilvy & Mather Pvt. Ltd. Gurgaon INDIA Philips Electronics India Ltd. Gaurav Dudeja Chandana Agarwal Ogilvy & Mather India New Delhi (Gurgaon) Piyush Pandey Ajay Gahlaut Vikash Chemjong/Basab Tito Majumdar Ajay Gahlaut/Vikash Chemjong/Basab Tito Majumdar Basab Tito Majumdar/Vikash Chemjong Pankaj Arora SHOWING US THE WAY BRIEF: Create communication for Philips LED torch - highlighting its white-light which was brighter and better than that thrown by torches with regular bulbs. SOLUTION: We began with the simple thought - the light from our torches was as bright as daylight. We discussed many ideas involving bats, owls, watchmen and more, shown in full daylight with the signoff - that’s what our torch light could do! It looked fine at the time, but soon we realised that while the picture had enough light, it didn’t have the product. So we thought, how about having light beaming out of our torch right down the middle of the poster? And, when we put that on paper, it literally changed our perspective about how the ad should be! And the difference, we must say, was as stark as night and day! RESULT: Website hits up by 9%. Store enquiry/walkins up by 12%. Sales up by 19%. Expectation of the client for another great campaign as a follow up - sky high!
Design / Craft - Campaign Art Direction Campaign Silver Winner Saatchi & Saatchi China Shanghai Greenpeace - Paper Cuts Life "Bear", "Giraffe"," Snub-Nosed Monkey"," Tiger" SAATCHI & SAATCHI GREAT WALL ADVERTISING COMPANY LTD.SH NO.2 BRANCH Shanghai CHINA GREENPEACE Saatchi & Saatchi China Shanghai Fan NG Forest Young Momo Hou/Haibo Huang Momo Hou/Virginia Yan/Andrew Lok Fan NG/Haibo Huang/Andy Lau/Kun Luo/Janny Guo Keno Zhao Account Supervisor: Rebecca Liu/Judy Zhang; Retoucher: Pafassion Lab
Design / Craft - Campaign Art Direction Campaign Bronze Winner Leo Burnett Tailor Made São Paulo FIAT "F", "N"," R"," L"," Z" Leo Burnett Tailor Made São Paulo BRAZIL FIAT C. Belini/Lélio Ramos/João Ciaco/Malú Antonio/Sarah Albuquerque/Caroline Magalhães Pablo Arteaga/Cíntia Mourão/Daniela Ferreira/Guilherme Grigol/Eduardo Crepaldi Leo Burnett Tailor Made São Paulo Marcelo Reis Guilherme Jahara Marcelo Henriques/Paulo Henrique Gomes Tiago Valadão Tiago Valadão
Design / Craft - Campaign Art Direction Campaign Finalist McCann Wroldgroup Mumbai Penguin Audiobooks "William Shakespeare", "Mark Twain"," Oscar Wilde" McCann Worldgroup India Mumbai INDIA PENGUIN GROUP(INDIA) Hemali Sodhi Bhakti Malik McCann Worldgroup Mumbai Prasoon Joshi Ashish Chakravarty Talha Nazim/Rohit Devgun Talha Nazim/Rohit Devgun Talha Nazim/Rohit Devgun Lamanoestudio.cl Rohit Devgun Senior Visualiser: Nobin Dutta
Design / Innovation Branded Content Gold Winner McCann Melbourne Melbourne Metro Trains "Dumb Ways To Die" McCann Melbourne AUSTRALIA Metro Trains Alec Hussian Adrian Mills McCann Melbourne Melbourne John Mescall Pat Baron John Mescall Pat Baron Pat Baron Branded Content is on the rise in Australia but it is something that can be hit and miss. Truly engaging and effective branded content is still a rare thing. Strategy: To turn our message about rail safety that no one wanted to listen to, into a piece of entertainment that people actively sought out, shared and committed to. Embracing the importance of group dynamics within the target market, we chose to avoid the typical patronising voice of authority and create something we hoped people would genuinely want to share. To launch we integrated Tumblr, Youtube, Facebook, Soundcloud and Twitter and easily enabled the sharing of campaign content to drive huge social engagement. We extended the branded content experience through a children's book, and a smartphone game. Our task was to reduce preventable deaths and accidents in young Melbournians. Most of the behaviours that lead to rail related accidents were 100% avoidable – caused by people behaving irresponsibly or the result of moments of stupidity. Running on the tracks, driving around barriers because they couldn’t be bothered waiting, not paying attention to where they were walking. Simply dumb. But young people hate being told what to do. So the strategy was simple. Turn a message that young people need to hear, into a message they want to hear. The campaign centered around the song, Dumb Ways to Die, and our approach was to promote the song as any other song would be promoted. Ours was a four-part strategy: 1. TREAT THIS AS ENTERTAINMENT, NOT ADVERTISING: As such, we launched the song like a music promoter would. To do this we used social media (Youtube, Facebook, Sound Cloud, Tumblr and Instagram) to drive engagement with the song and a broader campaign. 2. AMPLIFY THROUGH THE POWER OF PR AND SOCIAL MEDIA: Extend the reach of the campaign through social media and traditional PR beyond the initial $300K campaign. 3. ASK FOR A COMMITMENT: Invite our target group after watching the video to pledge their commitment to being safe around trains by visiting our campaign site or sharing on social networks. Our goals were straightforward. Our results phenomenal. Dumb Ways to Die is the most socially shared PSA of all time and the 4th most shared video of all time. 8 months on, Dumb Ways to Die is still one of the most viral, social campaigns online with constant interaction on Twitter, YouTube and Instagram. In-terms of the inital goals: 1. INCREASE PUBLIC AWARENESS AND ENGAGEMENT WITH RAIL SAFETY - More the 55 million views on YouTube - Charted on iTunes in 28 countries selling 100,000 copies - 120,000 free downloads on Soundcloud -14 Million app players - Number one free app in 17 countries including the USA, UK, Germany and Australia - 3,753,640 Facebook shares - 122,033 Twitter shares - 2,326 blog posts - 50% campaign recall amongst core target market - 34% of core target said they would be safer around trains because of the campaign. 2. GET 10,000 MELBOURNIANS TO COMMIT TO BE SAFE AROUND TRAINS: In the first 4 months over 44,000 Melbournians pledged “not to do dumb things around trains”. Another million Australians have pledged to be safe through the mobile game. 3. REDUCE THE NUMBER OF NEAR MISSES AND ACCIDENTS AROUND TRAINS: 20% reduction in rail accidents in the first 3 months. the first 3 months.  Advertiser's Supervisor: Chloe Alsop; Planner: Adrian Mills; Illustrator/Director/Animator: Julian Frost; Agency Producer: Mark Bradley/Cinnamon Darval
Design / Innovation Branded Content Silver Winner Ogilvy Paris Paris Louis Vuitton "The Greatest Words" Ogilvy Paris Paris FRANCE LVMH Emmanuelle Guillon Romain Lartigue/Virginie Brou Ogilvy Paris Paris Chris Garbutt Cedric Gueret/Kurt Novack Amandine Fabian Adrien Havet Louis Vuitton makes luxury travel goods for people who live exceptional journeys. As a brand, we decided to take viewers on the exceptional journey of Mohammed Ali's life, through an immersive digital and content experience. "Louis Vuitton's Greatest Words" mini site invited viewers to experience Ali's poems, re-interpreted by rapper and word artist Mos Def and brought to life by calligrapher artist Neils Shoe Meulman. The films were instantly shared and spread all over the world, and the campaign picked up considerable PR in the fashion and music industries. Film Producer: Paul Mathews; Film Director: Stuart McIntyre; Sound Company: Apollo Studios, Toronto
Design / Innovation Branded Content Bronze Winner serviceplan Munich Fyffes "Banana Comic Week 2013" serviceplan group gmbh & co. kg Munich GERMANY FYFFES BV Michaela Schneider Julia Garving/Tamara Jonescheit/Chris Kunzendorf serviceplan Munich Alexander Schill Henning Patzner/Cosimo Moeller/Till Diestel Valerie Koch/Claudio Keleminic Stefanie Paulus Franziska Stroehle/Daniele DelNero FLIX CARLSEN COMICS Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero "FYFE" was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Creative Producer: Florian Panier; Production Company: Neverest, Munich; Production Company: Schneidereins Medienproduktion, Hamburg
Design / Single Brand Identity - Local Finalist BOLD Stockholm Stockholm The Shirt Factory "Shirt Factory Visual Identity" Bold Stockholm SWEDEN The Shirt Factory Lennart Hendén Carl-Fredrik af Sandeberg Oskar Lübeck Filip Laurent BOLD Stockholm Stockholm Nick Greening/Richard Feldéus The brief from the client. We were asked to create a new visual identity for The Shirt Factory that should revitalize and relaunch the brand to the Swedish market. The project included a new logotype, color palette, patterns, signage, packaging, digital platforms, photography etcetera. The challenges and key objectives. The Shirt Factory was founded in 1988 and had its heyday in the 90´s and early 00´s. Our challenge was to re-introduce the brand to the demanding scandinavian market. Description of how you arrived at the final design. A detailed creast made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color and strong typography signals a youthful cockiness making them stand out among the competition. Indication of how successful the outcome was in the market. The new and improved Shirt Factory got a great start and has received a lot of attention and praise since its relaunch on the market. The sales and brand awareness has also improved, much due to the new visual identity. Account Manager: Yvonne Rietz
Design / Single Brand Identity - Local Finalist Landor Associates Cincinnati AGAR "AGAR Identity Redesign" Landor Associates Cincinnati UNITED STATES AGAR Matoaka Ricketts Gerhard Koenderink/Steve McGowan Jay Hoffman/Joe Napier Landor Associates Cincinatti Jeff Maurer/Chad Shackelford AGAR is a brand engagement agency where brands and consumers are blended together to create awe-inspiring experiences and lasting connections. It is a living experiment - constantly growing and evolving through authentic human experiences. It creates desire through social intelligence, and cultivates culture that is irresistibly contagious.
Design / Single Brand Identity - Local Finalist Spring Vancouver Beat Box Academy "Beat Box Identity" Spring Vancouver CANADA Beat Box Academy Spring Vancouver Rob Schlyecher/James Filbry Ben Hudson Jeremy Grice Jeremy Grice The owner of beatboxacademy.ca is a passionate musician and hip-hop artist. However, he was relying primarily on word of mouth and wild postings at beatboxing events to promote his school. A well designed website, complete with features that reference the “core” sounds of beatboxing and contextualized this unique skill, was key to ensuring his ongoing success. Programmer: Trevor Blades
Design / Single Brand Identity - Regional Bronze Winner Landor Associates Dubai IDAM Restaurant "IDAM Restaurant (by Alain Ducasse)" Landor Associates Dubai UNITED ARAB EMIRATES Qatar Museums Authority Arif Saeed Mariagrazia Deangelis/Caroline Amand Shaun Loftman Mariagrazia Deangelis/Luma Shihabeldin Luma Shihabeldin Landor Associates Dubai Luma Shihabeldin Hani Baghdan Muna A. Hadi/Dalia Nosseir Nigel Downes Photography Doha Nigel Downes Wasim Ajlyakin Majid Alyousef/Hani Baghdan Aleksandar Sandorov BACKGROUND The Museum of Islamic Art, Doha, Qatar, invited the world-renowned French chef, Alain Ducasse, to bring a unique restaurant experience to Qatar. Ducasse created an exiting yet sophisticated menu of French haute cuisine enthused with local Arabic flavours. This heralded a new standard for fine dining in Qatar. CHALLENGE There were three very prominent stake holders involved; Her Royal Highness Shiekha Mayassa, chef extraordinaire Alain Ducasse and the design guru Phillippe Starck. The brand had to encompass all of their visions and aspirations. A very daunting prospect! SOLUTION By visually creating a sense of height and drama, the brand reflects a dynamic fusion of fine cuisine and Arab culture, and sheds light on the timeless relationship of food and art. Client Director: Mariagrazia Deangelis; Strategist: Caroline Amand; Senior Designer: Hani Baghdan; Production Artist: Wasim Ajlyakin
Design / Single Brochures/Catalogues - Consumer Silver Winner Y&R Dubai Dubai Land Rover "Personal Extinction Prevention Book" Y&R Dubai Dubai UNITED ARAB EMIRATES Land Rover Jean Atik Zaakesh Mulla/Pierre Farra Y&R Dubai Dubai Shahir Zag Shahir Zag/Joseph Bihag Shahir Zag/Guillaume Calmelet Joseph Bihag/Khaled Said Y&R Dubai Dubai Joseph Bihag/Khaled Said Joseph Bihag Agency Producer: Amin Soltani; Production Manager: Binnu Cherian; Production Manager: Leng Panganiban
Design / Single Calendars Silver Winner Leo Burnett Toronto Toronto Rooster Post Production "Calendar of Large Cocks" Leo Burnett Toronto Toronto CANADA Rooster Post Production Leo Burnett Toronto Toronto Judy John Judy John/Lisa Greenberg Steve Persico Kristina Valiunas Kristina Valiunas/Jeff Watkins Shin Sugino Project Manager: Yumi Suyama; Printers: Webnews Printing
Design / Single Calendars Silver Winner Y&R Dubai Dubai Land Rover "Mapping the World in 12 Months" Y&R Dubai Dubai UNITED ARAB EMIRATES Land Rover Jean Atik Zaakesh Mulla/Pierre Farra Y&R Dubai Dubai Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag/Guillaume Calmelet Kalpesh Patankar Y&R Dubai Dubai Shahir Zag/Kalpesh Patankar Agency Producer: Amin Soltani; Production Manager: Binnu Cherian
Design / Single Client Promotion Gold Winner Leo Burnett Toronto Toronto Rooster Post Production "Calendar of Large Cocks" Leo Burnett Toronto Toronto CANADA Rooster Post Production Leo Burnett Toronto Toronto Judy John Judy John/Lisa Greenberg Steve Persico Kristina Valiunas Kristina Valiunas/Jeff Watkins Shin Sugino Project Manager: Yumi Suyama; Printers: Webnews Printing
Design / Single Client Promotion Silver Winner serviceplan Munich Killnoise "Kill Noise Earplugs" serviceplan group gmbh & co. kg Munich GERMANY Killnoise AB Kea Flessner/Kristian von Elm serviceplan Munich Alexander Schill Maik Kaehler/Christoph Nann Hendrik Schweder Lukas Weber/Michael Pilzweger Felix Hoffmann/Senjel Gazibara To persist in a market, dominated by global brands like Oropax or cheap no-name products the earplug producer Killnoise needs to be positioned as the high class premium brand in its segment. In a cooperation with DR Customs the earplug producer Killnoise sent out a mailing for very good customers, that brings the benefit of the product to the point: This earplugs do not only reduce the noise, they kill it. In a wodden amunition box each Killnoise earplug was packaged like a real bullet. The traffic on the website raised and the sales grew more than 10%. In the target group of musicians Killnoise was strengthened as the premium-brand for ear protection. Creative Producer: Florian Panier; Producer: Stefan Rentzow
Design / Single Client Promotion Finalist Ogilvy & Mather Thailand Bangkok Olfa Cutter "Cut to Build" Ogilvy & Mather Thailand Bangkok THAILAND The J.C.C. Co., Ltd. Part Phawit Chitrakorn/Patsa Attanon Ogilvy & Mather Thailand Bangkok Nopadol Srikieatikajohn Wisit Lumsiricharoenchoke Puripong Limwanatipong/Krai Kittikorn /Thanachai Shavitranuruk/Kris Garford Spindler Nopadol Srikieatikajohn/Wisit Lumsiricharoenchoke/Puripong Limwanatipong/Prasit Naksringam Patcharapon Puntiptawee Bob Eye View Studio Bangkok Navaratana Donkort In Thailand, OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Agency Producers: Uravasee Chaturongakul/Potrawee Wichien/Suparrerk Kulintaraprasert/Sasinan Jiraweerawong; Film Production Companies: Kratai tuentua Co.,Ltd./CCDA Bangkok University; Film Producers: Settha Veerathunmanon/Athip Vichuchaianan; Director: Pagorn Jungrungruang; Assistant Director: Thitipong Pimolwetkul; Editor: Wisarut Deelorm; Artist: Akegaluck Sagaew; Music Composer: Siwat Homkham; Retoucher: Trirat Tulathong
Design / Single Digital Installations Bronze Winner mediaplus/ serviceplan Munich MINI "Not normal. MINI rear windscreen TV." serviceplan group gmbh & co. kg Munich GERMANY MINI Germany Florian Baumeister Matthias Reißl/Hannelore Demmeler mediaplus/serviceplan Munich Alexander Schill Ekki Frenkler Ekki Frenkler Hans Zieringer/Ekki Frenkler Hans Zieringer Alan Grund Production Munich Alan Grund The mission was to back up the new MINI campaign using the slogan ‘MINI. NOT NORMAL’ and lead visitors to the MINI website. We thought it would be a good idea to convert several MINIs into ‘rolling stages’ that show other road users just how MINI drivers tick. So we shot some crazy situations that should not really be possible in a MINI while it is being driven and showed them to all other road users on high-resolution monitors mounted on the rear windscreen. A unique technique gave the impression of authentic crazy scenes happening inside a driving MINI. Decidedly ‘Not Normal’! Agency Producer: Arkin Mertoglu; Creative Producer: Florian Panier; Director: Alan Grund/Ekki Frenkler; Programmer: Hiltmeyer.Inc
Design / Single Digital Installations Finalist Proximity Canada Toronto Limited Edition Fusion ProGlide Razor "Light It Up" Proximity Canada Toronto CANADA Gillette Christine Smith Proximity Canada Toronto John Gagné Josh Stein Lins Ricon Michael Katzikowski/Graham Ameron/Eric Cicero For over 100 years, Boston has been home to Gillette. But on the eve of the 2012 Summer Olympic Games, the city became more than just a home. Boston became a canvas. Equal parts science, nature, and digital art, Gillette literally lit up the sky in front of a live audience to show their support for Team USA, and to promote their limited edition ProGlide razor. The event was filmed and released on YouTube earning 417MM media impressions along the way. A demonstration that technology, innovation and ³great starts² are at the core everything Gillette does. Global Digital Planner: Collin Douma; Interactive Producer - BBDO NY: Neely Lisk; Directors: Ricardo Rivera/Phil Erney/Josh James; Producer - Klip Collective: Larry Schwartz
Design / Single Digital Installations Finalist SIX Tokyo Roppongi Hills "Tokyo City Symphony" SIX INC. Tokyo JAPAN MORI BUILDING CO.,Ltd. SIX / HAKUHODO.INC Tokyo Tsubasa Oyagi Kampei Baba Tsubasa Oyagi Bascule Tokyo Sadanori Maeda Kazumasa Kimura/Takeru Shima/Nobutaka Kitahara/Makoto Kubota/Tomonori Suzuki BRIEF EXPLANATION We created an "interactive city" using 3D projection mapping on the most precise, handcrafted mininature model of Tokyo. At five square merers, the model covers over 6,400 acres of the city, making this experiment being equivalent to using projection mapping on a massive piece of land in central Tokyo, in which people from around the world could have interactive firsthand experience of playing a symphony with the big city. DESCRIVE THE VRIEF FROM THE CLIENT Create an interactive content for Mori Building in celebration of the tenth anniversary of Roppongi Hills, the most renowned landmark of Tokyo developed by Mori. The content should offer users around the world the opportunity to experience Mori's philosophy to "create Tokyo into a global metropolis " and explore the infinite possibilities of the city of Tokyo. DESIGN PROCESS Our idea was to offer users a first hand experience of the vibrancy, diversity and the infinite possubilities of Tokyo. Participants could play music in sync with visual motifs such as "Future," "Rock," and " Traditional Tokyo" that would be projected onto the city, by pressing the keys on the comuputer keyboard. Each key would play beats of different lenghts of either 0.5 sec, 1 sec , 2 sec, or 4 sec, along with various visual motifs, creating over 100 different sound and visual combinations. Numerous symphony scores submitted by the participants were put together to create the Tokyo City Symphony. RESULTS - created sensational buzz around the world. - gaine publicity on hundreds of media including TV,magazines, and digital around the world. - was selected as the feature content in the presentation to the IOC to host the Olympic Games in Tokyo. Web Director/Intaractive Director: Takayuki Watanabe; Executive Producers: Hironori Tera/Takahiko Kajima; Movie Director/Animation: Takcom; Cinematographer: Miki Ogawa; Projection System: Toshiyuki Hashimoto/Seiya Nakano/Tomoya Kishimoto; Music Composer: Koshi Miura
Design / Single Direct Marketing - Business-to-Business Silver Winner OgilvyAction Düsseldorf Kontor Records "Back to Vinyl - The Office Turntable" OgilvyAction GmbH Düsseldorf GERMANY Kontor Records GmbH OgilvyAction, Düsseldorf/OgilvyOne Frankfurt Stephan Vogel Martin Seele/Uwe Jakob Martin Seele/Mike Bayfield Tobias von Aesch/Klaus Martin Michaelis Kontor wanted to promote the new Boris Dlugosch release to the advertising industry, targeting the world’s most un-impressible audience: creative directors. Just like every good DJ knows – the answer is real vinyl. But, few creative directors own a turntable. So, together with the vinyl, we mailed them one. Our audience just had to put the disc on the ‘turntable’, activate the QR code, place their phone over the record and listen to the track. 71% of the 900 QR codes were activated (64% more than the average response). 42% followed the link to the Kontor Online Store. Head of Project Management: Hanna von Schultz; Creative Assistants: Daniel Siegel/Esra Bueyuekdoganay; Technical Director: Jens Steffen
Design / Single Direct Marketing - Business-to-Business Finalist Kolle Rebbe Hamburg Haelssen & Lyon "The Tea Calendar" Kolle Rebbe GmbH Hamburg GERMANY Hälssen & Lyon Pia C. Schlotfeldt Kira Middendorf Kolle Rebbe Hamburg Sascha Hanke Heiko Schmidt/Kay Eichner Julia Meissner Patrick Schroeder The Hälssen & Lyon tea calendar is the first calendar with days made from tea leaves. Thanks to an entirely new manufacturing process that makes each of the 365 days out of tea, each can be individually detached and brewed in hot water like regular tea. Hälssen & Lyon’s customers, suppliers, and business partners who received the tea calendar could enjoy the authentic taste of the innovative and diverse tea products from the company. Each calendar day proves that the company is one of the most innovative tea manufacturers in the world. Agency Producer: Julia Rudloff; Production: Martin Luehe/Reinhold Kathöfer - Inch Design Service; Music: Ralf Goldkind - No Limits Music and Entertainment
Design / Campaign Direct Marketing - Business-to-Business Campaign Silver Winner M&C Saatchi Sydney Noise International "The Art of Noise for Droga 5", "The Art of Noise for McCann"," The Art of Noise for Leo Burnett" M&C Saatchi Sydney AUSTRALIA Noise International M&C Saatchi, Sydney/Mark Sydney Ben Welsh Hamish Stewart Josh Bryer Josh Bryer/Hamish Stewart Gustavo Vampre Matt Willis Wing Lau Gustavo Vampre/Wing Lau TASK: Noise International is a sound studio based in Sydney. Our task was to help make them top-of-mind for agency creatives. INSIGHT: Life in advertising has plenty of ups and downs. APPROACH: Demonstrate how well Noise understands creatives’ audio needs. Not just for ads, but on a deeper level: in their work lives. Build an interactive soundboard that demonstrates Noise’s understanding of life in advertising, using their expertise in sound. Simple proof that Noise can deliver sound for any advertising situation. Account Manager: Samantha Pugh; Print Producer: Zabrina Wong; Interactive Developer: Christian Schlosrich; Digital Producer: Jennifer Ngu; Technical Lead: Roger Chapman
Design / Single Direct Marketing - Consumer Silver Winner TBWA\Santiago Mangada Puno Metro Manila Nuvali "Koi Fish Feed Invite" TBWA\Santiago Mangada Puno Makati PHILIPPINES Ayala Land Inc. TBWA\ Santiago Mangada Puno Metro Manila Melvin Mangada Melvin Mangada Marci Reyes/Abi Capa Jake Tesoro/Nolan Fabular BRIEF Nuvali is a sustainable community with a vision of creating living spaces that thrive with the Earth. The clients wanted to invite people over so they see the unique kind of living that Nuvali promises. CHALLENGES Nuvali is best seen and experienced. The key was to get people to drive an hour and a half away from the city and visit the area. KEY OBJECTIVE The key objective was to increase foot traffic in Nuvali so a lot more can experience what it has to offer. DESIGN The design harps on one of the biggest attractions of Nuvali – a man-made lake filled with thousands of beautiful koi fish. People were asked to visit Nuvali and feed the fish with an invite that doubles as fish feed. The material was printed with different koi fish patterns using edible ink. True to Nuvali’s eco-friendly thrust, the invite left zero waste. RESULTS An increase in foot traffic and commotion in the koi fish lake as people take the drive to Nuvali and go fish feeding. More than this, they experience what living in a sustainable community would be like. Print Producer: Dennis Carlos; Final Artist: Angelito Tan
Design / Single Direct Marketing - Consumer Bronze Winner DDB Brasil Sao Paulo Amnesty International "Censored Tweet" DDB Brasil Sao Paulo BRAZIL AMNESTY INTERNACIONAL Atila Roque Cica Mattos/Marcia Feitosa DDB Brasil Sao Paulo Alvaro Rodrigues Alvaro Rodrigues Diogo Mello Leonardo Konjedic/Rafael Ferrer/Rodrigo Dorfman Guilherme Cunha/Ana Cecília Novis/Igor Quintella DDB Brasil Sao Paulo Production Company: Cabana Criacao
Design / Single Direct Marketing - Consumer Bronze Winner Ogilvy & Mather Prague Clavin "The Erection Blister" Ogilvy & Mather Prague CZECH REPUBLIC Simply You Pharmaceuticals s.r.o. Frantisek Mares Ogilvy & Mather Prague Will Rust/Tomas Belko Jiri Langpaul Jiri Langpaul/Daniel Kupr We used the locally well-known box and logo from the original design to conceal a subtle but significant design change which immediately and perfectly demonstrated the product benefit.
Design / Single Direct Marketing - Consumer Bronze Winner serviceplan Munich Fyffes "Banana Comic Week 2013" serviceplan group gmbh & co. kg Munich GERMANY FYFFES BV Michaela Schneider Julia Garving/Tamara Jonescheit/Chris Kunzendorf serviceplan Munich Alexander Schill Henning Patzner/Cosimo Moeller/Till Diestel Valerie Koch/Claudio Keleminic Stefanie Paulus Franziska Stroehle/Daniele DelNero FLIX CARLSEN COMICS Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero "FYFE" was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Creative Producer: Florian Panier; Production Company: Neverest, Munich; Production Company: Schneidereins Medienproduktion, Hamburg
Design / Single Direct Marketing - Consumer Finalist serviceplan Munich Killnoise "Kill Noise Earplugs" serviceplan group gmbh & co. kg Munich GERMANY Killnoise AB Kea Flessner/Kristian von Elm serviceplan Munich Alexander Schill Maik Kaehler/Christoph Nann Hendrik Schweder Lukas Weber/Michael Pilzweger Felix Hoffmann/Senjel Gazibara To persist in a market, dominated by global brands like Oropax or cheap no-name products the earplug producer Killnoise needs to be positioned as the high class premium brand in its segment. In a cooperation with DR Customs the earplug producer Killnoise sent out a mailing for very good customers, that brings the benefit of the product to the point: This earplugs do not only reduce the noise, they kill it. In a wodden amunition box each Killnoise earplug was packaged like a real bullet. The traffic on the website raised and the sales grew more than 10%. In the target group of musicians Killnoise was strengthened as the premium-brand for ear protection. Creative Producer: Florian Panier; Producer: Stefan Rentzow
Design / Single Eco-Design Gold Winner serviceplan Munich Auchan "The selfscan report" serviceplan group gmbh & co. kg Munich GERMANY Auchan S.p.A. Roberta De Natale Alessandro Langiu/Yvonne Hopf serviceplan Munich Alexander Schill Christoph Everke/Alexander Nagel Giuliana Guizzi/Salvatore Giuliana/Matthaeus Frost/Katharina Keith Benjamin Kohl - Neverest For our client Auchan, one of the biggest hypermarket chains in Europe, sustainability is a vital part of their business strategy. We were briefed to create a sustainability report to demonstrate their committment. We used the integral part of Auchans daily business as the medium by creating a sustainability report which fits on a single receipt. By scanning the barcodes with our scan-app the content immediately appeared on the smartphone and could easily be read. Managing Director plan.net/serviceplan group: Stefanie Krebs; Media System Designer: Rafael Wawersig; Creative Producer: Katy Pergelt; Innovation Directors: Friedrich von Zitzewitz/Till Diestel; Production Company: plan.net solutions, Munich; Graphic Design: Dimitrios Arampatzioglou/Sebastian Sonnewend
Design / Single Editorial Design Silver Winner VISIONARY GROUP Bangkok Advertising Newspaper "The Award Issue" VISIONARY GROUP Co.,Ltd Bangkok THAILAND Advertising Newspaper VISIONARY VISIONARY VISIONARY VISIONARY VISIONARY VISIONARY Bangkok VISIONARY VISIONARY ADVERTISING NEWSPAPER is a low-budget first concept newspaper. Aiming to provide Thai people with free access to the best collections of creative advertising as well as constructive insights of the advertising industry; and whenever possible to serve as a vehicle for the voicing of social concerns. Every issue is defined by a distinct editorial concept. The fifth issue of ADVERTISING NEWSPAPER came out at roughly the same time when all the big advertising and design prizes were being awarded internationally. Hence, it was simply called “The Award Issue.” Its front cover compares the advertising award hunting season to an all-out war. We depicted and redesigned award trophies as militant superheroes inspired by action figures from popular cartoon movies and comics. Moreover, the fifth issue’s front cover comes in three different colors—gold, silver, and bronze—symbolizing the three classes of award prize. It was a very successful issue. From observation, our target audiences chose to own the gold version the most. Many had to switch from bronze to gold, once they realized that a gold version was available as well.
Design / Single Editorial Design Finalist identis design-gruppe joseph poelzelbauer Freiburg winwood48 Edition "mobile food and foodhunting" identis GmbH, design-gruppe joseph poelzelbauer Freiburg GERMANY winwood48edition.com Joseph Poelzelbauer Joseph Poelzelbauer Jean Mierecke identis design-gruppe joseph poelzelbauer Freiburg Joseph Poelzelbauer/Jean Mierecke/Reinhard Groh Joseph Carlson Joseph Poelzelbauer/Jean Mierecke/Reinhard Groh
Design / Single Environmental Installations/Displays - Permanent Bronze Winner Digital Kitchen Chicago The Cosmopolitan of Las Vegas "Monarch" Digital Kitchen Chicago UNITED STATES The Cosmopolitan of Las Vegas Andrea Silverman Digital Kitchen Chicago Mark Bashore Anthony Vitagliano Chad Ashley Jason Esser/Stephanie Santillan-Lopez Joe Donaldson/Peter Kallstrom/Joe Ball The Cosmopolitan of Las Vegas is a unique and industry-leading travel destination characterized by an innovative combination of architecture and curated multimedia. The resort has once again expanded the limits of guest experience with its newest installation, Monarch. Monarch delivers an array of luminous color on the lobby's eight massive floor-to-ceiling video columns, transforming lustros footage of gorgeous models into a living sculpture, both sultry and mirthful, challenging the guests' perceptions of what is real or fantasy. Perceptions of beauty and the female form are re-imagined through a unique choreography of reflection and motion. Managing Director: Jeff Brecker; Head of Production: Colin Davis; Director - Live Action: Noah Conopask; Editors: Jason Esser/Nate Pence/Camille Durand; Colorist: Jeremy Stuart; Director of Photography: Omer Ganai; Music: The Chromatics
Design / Single Environmental Installations/Displays - Temporary Silver Winner DDB New York New York NYC Ballet "Great Tower of Faile" DDB New York New York UNITED STATES NYC Ballet DDB New York New York Matt Eastwood Menno Kluin Sean Labounty Rodrigo de Castro Joao Unzer Brian Gartside Alec Helm New York City Ballet Art Series commissions contemporary artists to create original works of art inspired by their unique energy, spectacular dancers, and one-of-a-kind repertory of ballets. The artists were invited to pour over the company's archives and attend performances before creating the installation. The inaugural commission went to the Brooklyn-based urban art duo of Patrick McNeil and Patrick Miller, better known as FAILE. They have created Tower of Faile, a 40-foot sculpture made of more than 2,000 wood blocks decorated with text and images inspired by the company's dance repertoire, pieced together in a Jenga-like pillar. The tower is part of the Les Ballets de Faile exhibition. It takes place in the theater promenade, where it can be viewed from five rings of balconies. Head of Design: Juan Carlos Pagan; Head of Production: Ed Zazzera; Executive Producer: Teri Altman; Assistant Producer: Nina Horowitz
Design / Single Environmental Installations/Displays - Temporary Bronze Winner Loducca São Paulo Shopping Villalobos Clothing Drive "A Loja Vazia" Loducca São Paulo BRAZIL Shopping Villalobos Roberta Naveiro Garcia Fabiane Veiga/Tatiana Moliterno Loducca São Paulo Guga Ketzer/Cássio Moron/Fábio Saboya/Sérgio Mugnaini Raphael Franzini/Fábio Saboya/Marcelo Rosa/Weber Luiz De Andrade Alexandre Amaral Loducca São Paulo Gustavo De Lacerda Gustavo De Lacerda/Eduardo Tallia Gustavo De Lacerda/Eduardo Tallia Brazil is a tropical country but São Paulo gets pretty cold during the winter. So, can we avoid the usual donations drop boxes and promote the annual Winter Clothing Drive? Empty hangers, empty shelves, empty windows in a transparent shop with no roof so everyone from anywhere in the shopping mall could see that the store was empty and in need of donations. Client Services Director: Fernão Cosi; Planner VP: Ken Fujioka; Media Director: Rodrigo Tamer; Executive Producers: Ana Luisa André/Sid Fernandes
Design / Single Environmental Installations/Displays - Temporary Bronze Winner Ogilvy & Mather Thailand Bangkok Olfa Cutter "Cut to Build" Ogilvy & Mather Thailand Bangkok THAILAND The J.C.C. Co., Ltd. Part Phawit Chitrakorn/Patsa Attanon Ogilvy & Mather Thailand Bangkok Nopadol Srikieatikajohn Wisit Lumsiricharoenchoke Puripong Limwanatipong/Krai Kittikorn /Thanachai Shavitranuruk/Kris Garford Spindler Nopadol Srikieatikajohn/Wisit Lumsiricharoenchoke/Puripong Limwanatipong/Prasit Naksringam Patcharapon Puntiptawee Bob Eye View Studio Bangkok Navaratana Donkort In Thailand, OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Agency Producers: Uravasee Chaturongakul/Potrawee Wichien/Suparrerk Kulintaraprasert/Sasinan Jiraweerawong; Film Production Companies: Kratai tuentua Co.,Ltd./CCDA Bangkok University; Film Producers: Settha Veerathunmanon/Athip Vichuchaianan; Director: Pagorn Jungrungruang; Assistant Director: Thitipong Pimolwetkul; Editor: Wisarut Deelorm; Artist: Akegaluck Sagaew; Retoucher: Trirat Tulathong; Music Composer: Siwat Homkham
Design / Single Environmental Installations/Displays - Temporary Bronze Winner Ogilvy Paris Paris IBM "Bench" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Design / Single Environmental Installations/Displays - Temporary Bronze Winner Ogilvy Paris Paris IBM "Shelter" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Design / Single Environmental Installations/Displays - Temporary Bronze Winner Wirz/BBDO Zurich Christoffel Blindenmission "Shadow Faces" Wirz / BBDO Zurich SWITZERLAND Christoffel Blindenmission Melanie Jäggi Wirz Werbung Zurich Philipp Skrabal Wolfgang Bark Valentin Cheli/Paul Labun A fundraising campaign for Christoffel Blindenmission: 50 Swiss francs save a person’s sight who is blind because of cataracts. To dramatize emotionally what a 50-franc-bill can do, we created 50-franc-bills that showed faces in their shadows, when light shone on them. Altogether, 78 different faces of real patients were crafted. Our message: “Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts.” Account Supervisor: Isabelle Jubin
Design / Innovation Innovative Use of Design Gold Winner Ogilvy & Mather Colombia Bogotá Coca-Cola "Real Ice Cold Coca-Cola" Ogilvy & Mather Colombia Bogotá COLOMBIA Coca-Cola Paola Aldaz/Guastavo Diaz Sandra Valdez Ogilvy & Mather Colombia Bogotá Thai Khai Meng John Raul Forero Juan Pablo Alvarez/Mauricio Guerrero Ivan Rivera/Camilo Ruano Ivan Rivera/John Raul Forero Camilo Ruano/Mario Virgüez/Fernando Parra/Manuel Alvarez Dario Mora The Real Ice Cold Coca-Cola. A unique bottle completly made of ice IDEA Coca-Cola has satisfied our thirst every summer since 1886. So how can we stay so refreshing after all this time? How about launching an Ice Cold Coca-Cola. Literally. The Real Ice Cold Coca-Cola bottles was put on sale in Colombia’s main beaches, where it proved to be able to hold the perfect temperature even in the hottest summer day and completely Eco-friendly since it melts after being consumed. RESULTS An average of 265 REAL ICE-COLD COCA-COLA bottles were sold every hour, a rate of sale 12 times greater than standard Coke bottles, even though the REAL ICE-COLD COCA-COLA bottles were 90% more expensive.
Design / Innovation Innovative Use of Design Gold Winner Ogilvy Paris Paris Coca-Cola "The Sharing Can" Ogilvy Paris Paris FRANCE The Coca-Cola Company Leonardo O'Grady Philip Heimann/Louise Kuegler/Anne-Sophie Carbo/JiaMei Tay/François Phan/Laurianne Maury Ogilvy Paris, Paris/Ogilvy Singapore Singapore Chris Garbutt/Eugene Cheong Frederic Levron/Yvan Hiot/David Raichmann Baptiste Clinet/Nicolas Lautie/Floriant Bodet/Martin Olivier/XiaoAn Cheng Baptiste Clinet/Nicolas Lautier/Florian Bodet/Martin Olivier/Nicolas Gagner/Erdenechimeg Erden Martin Olivier/Olivier Brechon Robyn Makynson Coca-Cola is all about sharing. To prove this we took Coca-Cola's one person classic can and designed it for two. Split your coke down the middle half for you, half for someone you love. Share it straight away. Half the size, but twice the happiness. The Sharing Can was launched in Singapore, consumer reaction was so positive that the Coca-Cola Company is in the process of expanding the operation globally.
Design / Innovation Innovative Use of Design Silver Winner Ogilvy Paris Paris IBM "Smarter Outdoor" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Design / Craft - Single Motion Graphics - Animation Silver Winner M&C Saatchi Sydney Noise International "The Art of Noise" M&C Saatchi Sydney AUSTRALIA Noise International M&C Saatchi/Mark Sydney Ben Welsh Hamish Stewart Josh Bryer Josh Bryer/Hamish Stewart Gustavo Vampre Resolution Sydney TASK: Noise International is a sound studio based in Sydney. Our task was to help make them top-of-mind for agency creatives. INSIGHT: Life in advertising has plenty of ups and downs. APPROACH: Demonstrate how well Noise understands creatives’ audio needs. Not just for ads, but on a deeper level: in their work lives. Build an interactive soundboard that demonstrates Noise’s understanding of life in advertising, using their expertise in sound. Simple proof that Noise can deliver sound for any advertising situation. EXECUTION: The resulting video was a soundtrack to every creative's day, a flowing soundwave that illustrated the highs and lows of a typical day in advertising: something any creative could relate to. In matching with the sound effects and VO, this flowing soundwave seamlessly transitioned between each sound and image. Each image illustrated a scenario in a creative's day, from discovering your new brief is a turd, to cracking a major brief, to realizing that your bitching email was sent to all staff. Oops. RESULTS: Over 1400 visits to the Noiseboard website and a 355% increase in hits to the Noise International site upon campaign launch. All with no paid media. Account Manager: Samantha Pugh, Jennifer Ngu; TV Producer: Christina Wilmot; Digital Design & Production: Make Agency; Sound & Music: Noise International
Design / Craft - Single Motion Graphics - Animation Silver Winner The Mill London YDA "YDA Title Sequence" The Mill London UNITED KINGDOM YDA Antar Walker Mill+ London
Design / Craft - Single Motion Graphics - Animation Bronze Winner Shiseido Co., Ltd Tokyo Shiseido "Everything can be described by mathematics." SHISEIDO CO.,LTD. Tokyo JAPAN SHISEIDO Co., Ltd. Tetsuro Kanegae Tetsuro Kanegae Masaki Hanahara Masaki Hanahara Masaki Hanahara Hideo Ihara Client Producer: Akihito Murao/Tsukasa Inano; Planner: Ikumi Shimosoyama; Production Company: BBmedia Inc., Tokyo; Production Producer: Masato Yoshikawa/Shinya Miyazaki; Modeling: Motonori Suzuki; Motion Director: TAKCOM; Music: Himuro Yoshiteru
Design / Single Non-Profit Gold Winner Leo Burnett Tailor Made São Paulo Hemoba "My Blood is Red and Black" Leo Burnett Tailor Made São Paulo BRAZIL Hemoba / E.C.Vitória Adilson Baptista Jr/Leandro Hamiro dos Santos/Carlos Sérgio Falcão/Alexi Portela Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made São Paulo Marcelo Reis Guilherme Jahara Marcelo Reis/Rodrigo Jatene Erick Mendonça/João Caetano Brasil Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara
Design / Single Non-Profit Silver Winner serviceplan/plan.net Munich Alive e.V. Coalition to Abolish the Death Penalty "Troy Davis - I Am Alive" serviceplan group gmbh & co. kg Munich GERMANY Alive e.V. Coalition to Abolish the Death Penalty Petra Thompson Christoph Kunzendorf/Tamara Jonescheit/Marina Gnann serviceplan/plan.net Munich Alexander Schill Henning Patzner/Cosimo Moeller/Markus Maczey/Till Diestel Bernd Nagenrauft Petra Nachtigall/Simon Raab Tim Kremer/Kathrin Wetzel/Jerome Pflueger Dominik Skrabal Simon Prades Alive e.V. is a non-profit organization committed to the universal abolition of the death penalty. The task was to develop an attention-getting online campaign that raises awareness about the inhumanity and injustice of the death penalty, and generates donations for the organization We prove this using the tragic example of Troy Davis. Davis was sentenced to death for the murder of a police officer. He was executed by lethal injection – despite serious doubt about his guilt and worldwide protests. To protest this injustice, we bring Troy Davis back to life through his handwriting. Using the letters he wrote from death row, we created a font. This allowed users to protest online against the death penalty in Troy Davis’ original handwriting. Periodically, the handwritten posts are printed and sent to President Obama at the White House, giving additional weight to the online campaign. Creative Producer: Florian Panier; Screendesign: Kathrin Wetzel; Programmer: Daniel Ernle/Simon Bail; Sound Design: The Cinematic Orchestra - Licensed courtesy of Ninja Tune
Design / Single Non-Profit Finalist BBDO Germany Berlin BUND "Tree Concert" BBDO Germany GmbH Duesseldorf GERMANY BUND - Bund für Umwelt und Naturschutz Deutschland Landesverband Berlin e.V. Andreas Jarfe D. Spakowski/S. Schlosser/J. Jonker/M. Luecker/F. Haegele/E. Dietzsch/C. Biggeleben/M. Groewe BBDO Proximity Berlin Berlin Wolfgang Schneider Jan Harbeck Lukas Liske Daniel Schweinzer Gang of Berlin Berlin Mat Neidhardt/Friederike Seifert Steve Bergmann/Alexej Alschiz Robert Bilz Kamil Garbacz Berlin loses thousands of city trees every year. "Friends of the Earth Germany" aims to stop this trend. Our idea: a one of a kind charity concert - with a chestnut tree as the musician. For him we built a unique instrument: each impact of a falling chestnut produced an artistic composition of sound and light. So the tree could play for his companions and collect donations. “Tree Concert“ gained massive media coverage and lead to a new donation record for the preservation of trees. Production Assistant: Kirsten Schulz; Creative Managing Directors: Jan Harbeck/David Mously; Concept Online: Yassin Taibi/René Bieder; Light Design: Sandra Glaser; Director of Photography: Simon Baumann/Sebastian Lempe; Sound Design: Philipp Toegel
Design / Single Non-Profit Finalist BMF Sydney Mailbooks for Good "Mailbooks for Good" BMF Pyrmont AUSTRALIA The Footpath Library & Random House Alex Caredes Brad Smith BMF Sydney Carlos Alija/Laura Sampedro Tim Smith Simon Koay BMF Sydney Sian Binder Iva Madderom/Conor Bevan Books are society’s most basic tool to share literacy and culture. But many people across the world simply don’t have access to them and donated books are often in bad condition. We created a new dust jacket designed to fit any book. Once finished the dust jacket flips inside out turning the book into a pre-paid, pre-addressed parcel. Posted books are sent directly to The Footpath Library for delivery to the homeless. The first books have been sold, received and distributed. Social media, design and book websites spread the idea leading to expressions of interest from multiple international publishers. Production Director: Alex MacArthur
Design / Single Non-Profit Finalist DDB Mudra Group Mumbai Aarambh "Help Desk" DDB Mudra Group Mumbai INDIA AARAMBH Shobha Murthy DDB Mudra Group Mumbai Amir Kassaei Sonal Dabral Hanoz Mogrelia Louella Rebello Siddhesh Telang/Kashyap Joshi/Rithwick Raghunath Amey Mone Sanuree Gomes Most schools in rural India lack basic facilities. Students don’t even have desks to write upon. They have to sit on the floor, with their backs hunched, for hours. This gives them bad posture, poor eyesight and bad handwriting. Aarambh, an NGO that works with children, was concerned about this problem. They wanted an easy and economical solution that would improve the quality of education. So, we zeroed on discarded cartons. We approached corporate houses and retail outlets who donated them in huge quantities. Using these, we then created Help Desk – a folding desk that could also be used as a bag. We distributed Help Desks to several rural schools. This helped children study with ease. It also helped them carry books on their long walks to school. Help Desk played an important role in improving the quality of education in rural India. And it cost less than twenty cents per piece. Film Executive: Amrut Satavalekar
Design / Campaign Poster Campaign Gold Winner Leo Burnett Tailor Made São Paulo FIAT "F", "N"," R"," L"," Z" Leo Burnett Tailor Made São Paulo BRAZIL FIAT C. Belini/Lélio Ramos/João Ciaco/Malú Antonio/Sarah Albuquerque/Caroline Magalhães Pablo Arteaga/Cíntia Mourão/Daniela Ferreira/Guilherme Grigol/Eduardo Crepaldi Leo Burnett Tailor Made São Paulo Marcelo Reis Guilherme Jahara Marcelo Henriques/Paulo Henrique Gomes Tiago Valadão Tiago Valadão
Design / Campaign Poster Campaign Silver Winner Hakuhodo Inc. Tokyo Bureau Kikuchi / Corporate Image "Kikuchi Naruyoshi : Jazz 1", "Kikuchi Naruyoshi : Jazz 2"," Kikuchi Naruyoshi : Jazz 3"," Kikuchi Naruyoshi : Jazz 4" HAKUHODO Inc. Tokyo JAPAN Bureau Kikuchi Hakuhodo Inc. Tokyo Yusuke Ono Yusuke Ono I have wanted to create a "wonder" poster in which "timbre" seems to appear. That's because Kikuchi Naruyoshi's music is having "reverberations" kept in the heart. The reverberations represent the ripples. And the shape of the ripples is similar to the loudspeaker. By illusion I wanted to bring out the sound by lighting the ripples. DESCRIBE THE BRIEF FROM THE CLIENT Naruyoshi Kikuchi, who is one of the most popular Jazz musicians in Japan, started his own label. I was asked to create a poster in which "no one has ever seen before". Posters which represents Kikuchi's sense of music, and to decorate the entrance of his new company. DESIGN PROCESS As final I was able to come out with the idea, by using the laser cut technique and making a very tiny holes in the poster, transmitting light through the poster, I can bring out the pictures of the ripples. This is a new idea in which "light is used as ink". Depending on the light, different kind of "timbre" will appear in visual, as though sparkles are flowing from the black poster. RESULTS Not only in his company, but surprisingly the number of his fans entering the Live House increased tremendously and created a record due to the successfulness of the posters. Soon after that he appeared on TV one after another. In Japan, he has become to be an exceptional Jazz Musician.
Design / Campaign Poster Campaign Silver Winner Ogilvy & Mather London Expedia "Wsh Ewe Wre Ere", "Gry Sky"," Arm Leg"," Mum Dad IOU"," Sun Sea Snd Sex"," Yoo Wat" Ogilvy & Mather London London UNITED KINGDOM Expedia Andrew Warner Mark Lainas/Stephen Hillcoat/Jessica Wilkinson Ogilvy & Mather London Gerry Human Gerry Human Jon Morgan Mike Watson Mark Osborne Mark Osborne We took a piece of ephemera usually associated with the security hell of airports and used it to play with the fantasy of escape. Due to security issues we couldn’t use real labels therefore we created our own. Painstaking details, from printer errors to hand drawn typefaces were crafted. Real rubber stamps were used for the pay-off lines. These three letter codes are humble yet iconic so we let them speak for themselves and floated them simply and confidently against a monotone background. Every code used is an official IATA code from a real airport.
Design / Campaign Poster Campaign Silver Winner Ogilvy Paris Paris IBM "Bench", "Shelter"," Ramp" Ogilvy Paris Paris FRANCE IBM Suzanne Assaf Muriel Benitah Ogilvy Paris Paris Chris Garbutt Susan Westre Ginevra Capece Lauren Elkins/Andrew Mellen Daniel Diego Lincoln/Chris Rowson Bruno Bicalho Carvalhaes IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word. Concept: Daniel Diego Lincoln/Stephane Santana
Design / Campaign Poster Campaign Silver Winner Three & Co. Osaka Complice "Apple", "Banana"," Orange" Three & Co. Osaka JAPAN Complice Hiroyuki Hayashi Masaki Fukumori Three & Co. Osaka Masaki Fukumori Keisuke Nishitani People change their hairstyles with a hair cut or hair dye when they want to reinvent themselves. Complice, our hair salon, is the best place for those people. We respect the wishes and opinions from customers and we are very confident in giving them great satisfaction through our highly trained skills. In the posters, we refer to change not only on the outside but also inside by using the image of carving or peeling a fruit on a plate. The whole idea of using fruits makes our brand concept more impressive and appealing to people.
Design / Campaign Poster Campaign Bronze Winner Ogilvy & Mather Chicago Steppenwolf Theatre "Belleville", "Birthday Party"," Good People"," Head of Passes" Ogilvy & Mather Chicago UNITED STATES Steppenwolf Theatre Ogilvy & Mather Chicago Joe Sciarrotta Rod Hunting Gabe Usadel Yann Legendre
Design / Campaign Poster Campaign Bronze Winner Ogilvy & Mather New Delhi (Gurgaon) WWF India "Panda", "Hippo"," Bear" Ogilvy & Mather Pvt. Ltd. Gurgaon INDIA WWF India Madhur Das Ogilvy & Mather New Delhi (Gurgaon) Ajay Gahlaut Gaurav Nautiyal/Jossy Raphael/Nitin Srivastava Anu Gulati Umesh Baldaniya Ogilvy & Mather New Delhi (Gurgaon) Umesh Baldaniya TREES SAVE WILDLIFE. WILDLIFE SAVES TREES. Trees and wildlife both need each other to survive. WWF wanted to convey this as part of their message about protecting the environment. We found a simple graphic solution by making trees look like endangered animals.
Design / Campaign Poster Campaign Bronze Winner The Monkeys Sydney Diageo - Mixionary "Bloody Mary", "Tom Collins"," Cosmopolitan"," Vodka Martini"," La Primavera"," Agave Margarita" The Monkeys Sydney AUSTRALIA Diageo Gini Sinclair The Monkeys/MAUD Sydney Justin Drape Micah Walker David Park Henry Kember Kristian Saliba/David Park MAUD Sydney Ben Crick We created this series of limited edition prints for Diageo as part of our Mixionary mixed drinks and cocktails campaign. Each print is one cocktail, screen-printed with proportionate colour blocks that represent the volume of each ingredient. The info graphic breakdown series includes a Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Manhattan and Tom Collins. Metallic inks have been used to highlight each of Diageo’s Premium brands for each cocktail, and are printed on a KW Doggett’s Keay Kolour craft stock. Digital Creative Director: Jay Gelardi; Group Content Director: Dan Beaumont
Design / Campaign Poster Campaign Finalist BBDO New York New York Denon "Punk Rock", "Opera"," Bossa Nova"," Drum & Bass"," Acid Jazz"," Indie Rock" BBDO New York New York UNITED STATES Denon Celeste Pulman/Mallory Ramos BBDO New York New York David Lubars Danilo Boer Danilo Boer
Design / Campaign Poster Campaign Finalist Leo Burnett Chicago Chicago Peace One Day - Recipeace Poster Campaign "Bomb/Bok Choy", "Bullet/Fish"," Cloud/Mushroom"," Grenade/Artichoke"," Machete/Bread" Leo Burnett Chicago UNITED STATES Leo Burnett Chicago Karla Flannerym/Josh Raper Leo Burnett Chicago Chicago Mark Tutssel Susan Credle Jeanie Caggiano Phil Jungmann/Matt Miller Adam Ferguson Kate Harding-Jackson Alisa Wolfson Casey Martin Assistant Account Executives: Riley Bernardin/Dane Gunderson; Senior Designers: Kelly Dorsey/Kyle Poff/Peter Ty; Production Designer: Chris Apap; Executive Producer: Rob Tripas; Senior Producer: Laurie Gustafson; Creative Resource Manager: Joe Maggiore
Design / Single Posters Finalist Hakuhodo Osaka Keizo Saji Award "Connect" Hakuhodo Inc. Osaka JAPAN Osaka Advertising Association Akira Hata Akihiro Kawashima Hakuhodo Osaka Akihiro Kawashima Akihiro Kawashima Atsushi Takegami Ms Corporation Osaka Atsushi Takegami Shigeharu Yagi Keizo Saji Award is one of the traditional Awards in Japan that follows in the footsteps of Keizo Saji from Suntory, who made huge contributes to the advertisement industry in Japan. The Award is given to the most valuable creator who inherits his will. Both passing on his will, and to create advertisements that connect products and customers can be regarded as “connecting”, which are said “Tsu Na Gu” in Japanese. We described the concept Tsu Na Gu (connecting) by connecting two different types of paper. In addition, we also entertained the background that Japanese society started considering a solid network of people especially after the great earthquake and Tsunami.
Design / Single Posters Finalist Leo Burnett Toronto Toronto Earls Kitchen + Bar "Urinalysis" Leo Burnett Toronto Toronto CANADA Earls Kitchen + Bar Leo Burnett Toronto Toronto Judy John Sam Cerullo/Chris Taciuk Lisa Greenberg Marty Hoefkes Mike Morelli Mike Morelli Group Account Director: Allison Ballantyne; Account Executive: Angelica Bennett
Design / Craft - Campaign Use of Illustration Campaign Bronze Winner Taproot India Mumbai The Times of India "Farmer Suicide 1", "Farmer Suicide 2"," Farmer Suicide 3"," Farmer Suicide 4"," Farmer Suicide 5"," Farmer Suicide 6" TAPROOT INDIA Mumbai INDIA The Times of India Sandeep Singh Arora Priyank Mishra Taproot India Mumbai Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Pallavi Chakravarti/Santosh Padhi Santosh Padhi/Anant Nanvare Taproot India Mumbai Santosh Padhi/Anant Nanvare Anant Nanvare
Design / Craft - Campaign Use of Illustration Campaign Finalist Wirz/BBDO Zurich Zürcher Brockenhaus "Violin", "Riding Boots"," Telephone"," Armoire"," Armchair" Wirz / BBDO Zurich SWITZERLAND Zürcher Brockenhaus Ueli Müller Wirz/BBDO Zurich Philipp Skrabal Andi Portmann/Hanspeter Schweizer Andi Portmann Raul Serrat Keira Rathbone Cornelia Eiwanger Keira Rathbone Zurich Brockenhaus is Switzerland’s largest second-hand store. Despite the popularity of vintage shops, visitor numbers were down. But: How to compete with new products when you have second-hand items and a small budget? We created a cultural event at the Brockenhaus: an audio tour entitled Stories only second-hand goods can tell. Thus, we made second-hand items unique, and opened up all channels for cultural communication: Swiss TV made the Brockenhaus a national event. Public Relations: Andrea Laube/Olivia Neubauer/Thore Lingel; Account Supervisor: Karin Krummenacher; Account Director: Livia Wanner
Design / Craft - Single Use of Photography Finalist Marcel Paris Ray-Ban "Photojournalist" Marcel Paris FRANCE Luxottica Erika Ferszt Shannon Eddy Marcel Paris Erik Vervroegen - Publicis Worldwide Erik Vervroegen - Publicis Worldwide Bastien Grisolet Bastien Grisolet Mark Seliger Worldwide Account Director: Alberto Scorticati; Client Global Advertising, Media & Digital Director: Erika Ferszt; Agency Account Manager: Charles Vieillefosse/Rodolphe Pedrono; International Head of Strategic Planning / Senior Planner: Rob Klingensmith/David Daines; Global Print Manager - Publicis Conseil/Art Buyer - L'Adresse: Jean-Luc Chirio/Lauriane Dula; Producer: Ruth Levy; Line Producer: Thomas Geffrier
Design / Craft - Campaign Use of Photography Campaign Silver Winner Ogilvy & Mather India New Delhi (Gurgaon) Philips LED Torch "Gorge", "Forest"," Alley" Ogilvy & Mather Pvt. Ltd. Gurgaon INDIA Philips Electronics India Ltd. Gaurav Dudeja Chandana Agarwal Ogilvy & Mather India New Delhi (Gurgaon) Piyush Pandey Ajay Gahlaut Vikash Chemjong/Basab Tito Majumdar Ajay Gahlaut/Vikash Chemjong/Basab Tito Majumdar Basab Tito Majumdar/Vikash Chemjong Pankaj Arora SHOWING US THE WAY BRIEF: Create communication for Philips LED torch - highlighting its white-light which was brighter and better than that thrown by torches with regular bulbs. SOLUTION: We began with the simple thought - the light from our torches was as bright as daylight. We discussed many ideas involving bats, owls, watchmen and more, shown in full daylight with the signoff - that’s what our torch light could do! It looked fine at the time, but soon we realised that while the picture had enough light, it didn’t have the product. So we thought, how about having light beaming out of our torch right down the middle of the poster? And, when we put that on paper, it literally changed our perspective about how the ad should be! And the difference, we must say, was as stark as night and day! RESULT: Website hits up by 9%. Store enquiry/walkins up by 12%. Sales up by 19%. Expectation of the client for another great campaign as a follow up - sky high!
Design / Craft - Campaign Use of Photography Campaign Finalist Creative Artists Agency Los Angeles Google Glass "Google Glass 1", "Google Glass 2"," Google Glass 3"," Google Glass 4"," Google Glass 5"," Google Glass 6" Creative Artists Agency Los Angeles UNITED STATES Google Creative Artists Agency Los Angeles Matthew Donaldson Glass is a new breakthrough device from Google that contains all the power and functionality of a smartphone, but hands-free. It's designed to make things easier for you – to communicate, to get information, and connect with technology without interrupting or missing a moment. We were asked to bring this cutting edge device in a simple, human, and approachable way through product photography emphasizing key features and functionality. Google Glass not only was a new product launch, but it is creating a whole new category of wearable technology – a turning point for mobile devices. Our challenge was to introduce the device in a way that felt human, natural, and wearable. That also meant taking a new approach to device photography and avoiding the cold, shiny, reflective look that is the norm for this category. Another challenge was to highlight key features and functionality of Glass that no one was yet familiar with. We knew that we wanted to shoot the product in a suspended manner to indicate lightness and to show how it is designed to fit you. We tried multiple setups to capture a dynamic point of view for an innovative product, and lighting it to let the surface materials feel tactile and real versus stylized and inhuman. Google Glass was one of the most highly anticipated technology product launches in the past decade and product photography was used on the web, in the press, and with packaging distributed worldwide. Google Glass not only was a new product launch, but it is creating a whole new category of wearable technology – a turning point for mobile devices. Our challenge was to introduce the device in a way that felt human, natural, and wearable. That also meant taking a new approach to device photography and avoiding the cold, shiny, reflective look that is the norm for this category. Another challenge was to highlight key features and functionality of Glass that no one was yet familiar with. We knew that we wanted to shoot the product in a suspended manner to indicate lightness and to show how it is designed to fit you. We tried multiple setups to capture a dynamic point of view for an innovative product, and lighting it to let the surface materials feel tactile and real versus stylized and inhuman. Google Glass was one of the most highly anticipated technology product launches in the past decade and product photography was used on the web, in the press, and with packaging distributed worldwide.
Design / Craft - Single Use of Typography Bronze Winner The Mill Los Angeles Manhunt "Titles & Design" The Mill LA Los Angeles UNITED STATES HBO Documentary Films Executive Producer - HBO: Sheila Nevins; Production Company: A Passion Pictures & Motto Pictures Production; Music: Black Snowflakes by Max de Wardener
Design / Craft - Campaign Use of Typography Campaign Silver Winner Ogilvy & Mather London Expedia "Wsh Ewe Wre Ere", "Gry Sky"," Arm Leg"," Mum Dad IOU"," Sun Sea Snd Sex"," Yoo Wat" Ogilvy & Mather London London UNITED KINGDOM Expedia Andrew Warner Mark Lainas/Stephen Hillcoat/Jessica Wilkinson Ogilvy & Mather London Gerry Human Gerry Human Jon Morgan Mike Watson Mark Osborne Mark Osborne We took a piece of ephemera usually associated with the security hell of airports and used it to play with the fantasy of escape. Due to security issues we couldn’t use real labels therefore we created our own. Painstaking details, from printer errors to hand drawn typefaces were crafted. Real rubber stamps were used for the pay-off lines. These three letter codes are humble yet iconic so we let them speak for themselves and floated them simply and confidently against a monotone background. Every code used is an official IATA code from a real airport.
Design / Craft - Campaign Use of Typography Campaign Finalist Dentsu Inc. Tokyo Annual Meetings of the IMF and World Bank Group "2012 Tokyo Annual Meetings of the IMF and World Bank Group" Dentsu Inc. Tokyo JAPAN Ministery of Finance Hiroshi Naka Gen Sano/Masao Kobayashi/Mizuki Ito/So Sato Dentsu Inc. Tokyo Hidetoshi Kuranari/Yoichi Komatsu/Taro Koshizawa Taro Koshizawa/Toru Oyama/Nadya Kirillova/Shinya Uchida Tetsuya Tsukamoto/Masaru Seo J.C. Spark, Tokyo/Yamaguchi Design Institute Tokyo Kohei Ohtsuki/Nobuhiro Yamaguchi Kohei Ohtsuk/Nobuhiro Yamaguch/Hiroyuki Takahashi/Mizuki Abe Nobuhiro Yamaguchi Planners: Tatsuya Shirasu/Nobuyasu Yamada/Dan Ushikubo/Ken Namikaw/Tatsuhiro Ariga/Takefumi Fuchiwaki; Agency Producer: Masami Oshio; Production Producer - TYO Monster Division: Takaharu Hatori; Film Director - Freelance: Genki Ito; Production Manager - TYO Monster Division: Hiromi Hakuta; Web Planner: Ken Takebayashi