London International Awards London International Awards 2019-12-15T22:07:ddZ 2019-12-15T22:07:ddZ London International Awards 11.5606 LIA 2013 1 1 2 1 2 1 0 False False False 0 0 0 0 False False
Medium Category Award Entrant Entrant City Brand Name of Product or Service Title(s) Company City Country Corporate Name of Client Client Account Director(s) Agency Account Director(s) Radio Station Agency Advertising Agency City Global Chief Creative Officer(s) Chief Creative Officer(s) Group Creative Director(s) Executive Creative Director(s) Creative Director(s) Associate Creative Director(s) Copywriter(s) Executive Agency Producer(s) Agency Producer(s) Agency Music Producer(s) Production Company Production Company City Director(s) Senior Executive Producer(s) Executive Producer(s) Producer(s) Recording Studio Recording Studio City Sound Design Company Sound Design Company City Sound Designer(s) Audio Engineer(s) Music Production Company Music Production Company City Music Producer(s) Music Arranger(s) Music Composer(s) Music Lyricist(s) Music Performed By Artiste(s) Voice-over Description of the project Additional Credit
Radio   Grand LIA Winner Memac Ogilvy & Mather Dubai Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa"," Kenyan Romantic Drama"," Filipino Pop Singer " Memac Ogilvy & Mather Dubai UNITED ARAB EMIRATES Sawa Mninjah Alexandra Saade Memac Ogilvy & Mather Dubai Ben Knight/Ramzi Moutran Logan Allanson/Dylan Kidson/Chris Hart Eardrum Sydney Ralph van Dijk Lesley Chambers Song Zu, Sydney/I&G Media Sydney Abby Sie/Simon Kane/Phil Muscatello In Lebanon, there are 200,000 foreign domestic workers, mostly from countries like the Philippines, Sri Lanka, Kenya and Nepal. They arrive hoping to support their families back home, but the reality is that thousands are physically and sexually abused. Often they are locked up and prevented from leaving their employers’ homes for months on end, making it impossible for charities to reach out to them without attracting unwanted attention from their abusive employers. So we found a unique way in. We created radio ads in languages only the domestic workers could understand and played them on popular Lebanese stations. Disguised as typical ads, they broke into employers' homes, delivering our secret message of hope. The ads specifically targeted domestic workers of different nationalities by focusing on themes they would relate to. The project has helped save four abused workers and is ongoing. Voice Casting: EarCasting
Radio / Product/Service - Single Automotive Bronze Winner Y&R Canada Toronto Ford Parts & Service "Avocado" Young and Rubicam Canada Toronto CANADA Ford Canada Justin Seegobin Y&R Toronto Tony Granger Israel Diaz Trevor Schoenfeld Matt Fraracci Matt Fraracci/Marc Caringal Jacqueline Benoit Pirate Toronto Tom Goudy The objective was to get Ford owners to buy genuine Ford replacement parts rather than less expensive, less durable ‘generic’ parts. Associate Account Executive: Kristine Black; Account Supervisor(s): Corina Wilkes/Ryan Pearce; Senior V.P. National FDAA Group Director: Gary Chernoff
Radio / Product/Service - Single Banking/Financial/Insurance Silver Winner Leo Burnett Chicago Chicago Fifth Third Bank "New Shoes" Leo Burnett Chicago UNITED STATES Fifth Third Bank Lauren Gibbs/Marie Bubendorff-Gomez Leo Burnett Chicago Chicago Susan Credle Dave Loew/John Wyville John Deignan Jim Genell/Jason McKean
Radio / Product/Service - Single Banking/Financial/Insurance Silver Winner Leo Burnett Chicago Chicago Fifth Third Bank "Husband" Leo Burnett Chicago UNITED STATES Fifth Third Bank CJ Nielsen/Liz Nichols Susan Credle Dave Loew/John Wyville Tohru Oyasu Jake Bogoch Art Directors: Jim Genell/Jason McKean
Radio / Product/Service - Single Banking/Financial/Insurance Bronze Winner Leo Burnett Chicago Chicago Allstate "Parking Lot Fight" Leo Burnett Chicago UNITED STATES Allstate Katie Newman Leo Burnett Chicago Chicago Susan Credle Charley Wickman Britt Nolan/Mikal Pittman/Christopher Warmanen Dave Derrick/Brian Strobach/Ryan Wolin
Radio / Product/Service - Single Banking/Financial/Insurance Finalist Leo Burnett Chicago Chicago Fifth Third Bank "Teenager" Leo Burnett Chicago UNITED STATES Fifth Third Bank CJ Nielsen/Liz Nichols Susan Credle Dave Loew/John Wyville Tohru Oyasu Jake Bogoch Art Directors: Jim Genell/Jason McKean
Radio / Product/Service - Single Beverages Finalist Y&R São Paulo São Paulo TNT Energy Drink "Runner" Y&R Brazil São Paulo BRAZIL Grupo Petrópolis Y&R São Paulo São Paulo Rui Branquinho Flavio Casarotti Rui Branquinho/Flavio Casarotti/Rafael Merel/Marcelo Fedrizzi Nicole Godoy/Cléo Gonçalves Account Supervisors: Luiz Villano/Diego Passos/Luiza Teani/Isabella Dell'antonia; Planners: David Laloum/João Gabriel Fernandes/Adriano Eliezer/Juliana Pflaumer/Ianara Petruci; Media: Gustavo Gaion/Glaucia Montanha/Alexandre Viegas; Creative Team: Pedro Guerra/Kleyton Mourão/Denon Oliveira
Radio / Innovation Branded Content Silver Winner JWT San Juan San Juan Heineken "Longer Merry Christmas" JWT San Juan San Juan PUERTO RICO Heineken Chris Lakens/Jolliam Berríos Juan Martínez-Paz JWT San Juan San Juan Jaime Rosado Johanna Santiago Gabriela Bonilla/Pablo Torres Noro Sebastián Carlos Dávila José Feliciano Puerto Rico celebrates Christmas from Thanksgiving to San Sebastián Street Festival in January. That’s a total of 59 days. So, how’s it possible that the country with the longest Christmas in the world, also has the shortest Christmas song in the world? “Feliz Navidad” (Merry Christmas) by Puerto Rican José Feliciano only has one verse. That’s it. Because of this, Heineken asked people to help make a longer Merry Christmas. All they had to do was write a new verse and then have the guts to sing it by phone. Account Executive: Nicole Vidal
Radio / Innovation Branded Content Silver Winner McCann Melbourne Melbourne Metro Trains "Dumb Ways to Die" McCann Melbourne AUSTRALIA Metro Trains Alec Hussian Adrian Mills Nova (First Aired) McCann Melbourne Melbourne John Mescall Pat Baron John Mescall Mark Bradley/Cinnamon Darval Julian Frost Allan Eaton Studios Melbourne Ollie McGill Ollie McGill Tangerine Kitty Ollie McGill/Emily Lubitz Dumb Ways to Die: The message that young people needed to hear, that became a message young people wanted to hear. This radio ad started as a paid spot until radio stations around the world started playing the ad for free. The song was also launched on iTunes and Soundcloud, selling over 100,000 copies on iTunes, generating 120,000 downloads on Soundcloud and charting in 28 countries. Advertiser's Supervisor: Chloe Alsop; Planner: Adrian Mills
Radio / Campaign Campaign Gold Winner Kolle Rebbe Hamburg Deutsche Lufthansa Intercontinental Flights "The Poetry Of The USA", "The Poetry Of Asia" Kolle Rebbe GmbH Hamburg GERMANY Deutsche Lufthansa AG Benita Struve Katharina Jung National German Radio Stations Kolle Rebbe Hamburg Stefan Kolle Jens Theil Ales Polcar Sven Keitel/Andrew Siebert Bey-Bey Chen-Rönz/Julia Rudloff Torsten Hennings Studio Funk Hamburg Torsten Hennings Boy To promote intercontinental flights by Lufthansa, we invite others on a lyrical journey through the United States and Asia. Told in first-person, this rhyming voyage highlights the best and most fascinating elements of each region. Listeners are treated to poems that run off the rails of convention and allow a touch of surrealism to linger in the air.
Radio / Campaign Campaign Silver Winner DDB Canada Toronto Toronto Jewish Film Festival "Lubing", "Flares"," Clogged" DDB Canada Toronto CANADA Toronto Jewish Film Festival DDB Canada Toronto Denise Rossetto/Todd Mackie David Ross/David Horovitch David Ross/David Horovitch Caroline Clarke Keen Music Senior Account Executive: Leigh Farlow; SVP, Managing Director: Melanie Johnston; Art Director: Jake Bundock; Casting Agency: Keen
Radio / Campaign Campaign Silver Winner Havas Worldwide New York Dos Equis "Elves", "Sauna " Havas Worldwide New York New York UNITED STATES Heineken USA- Dos Equis Katy Milmoe/Maria Massat Havas Worldwide New York Lee Garfinkel Steve Doppelt/Paul Bichler Louis Wittig/Paul Fix/Carlos Fernandez/Dan Giachetti/John Clement/Rocky Pina/Sam Higgins/Lee Garfinkel Dave Evans Matt Sausmer Brett Fuchs Our research revealed that our target did actually have a brain and was rather irked by the clichés and sophomoric humor employed by much of the category. We sniffed an opportunity. Inspired by this insight, Dos Equis turned the category conventions on their heads. In place of Joe Drinker with an easily relatable lifestyle, we created the Most Interesting Man in the World (MIM), dashingly attired in Hemingway-style suits, situated in highly exotic and intriguing locales. Director of Integrated Production: Joe Guyt
Radio / Campaign Campaign Silver Winner Ogilvy & Mather London Dove Brand "Smile", "Big Smacking Kiss" Ogilvy & Mather London London UNITED KINGDOM Unilever Steve Miles/Fernando Machado Stephane Orhan/Vicki Konecki Ogilvy & Mather London Gerry Human Gerry Human Christine Jones Holly McNish/Christine Jones/Giles Montgomery Maja Mcintosh Jungle London Graeme Elston Hollie McNish Hollie McNish is the UK’s Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image and find the beauty in themselves. And Dove agrees. Our brand mission is to make every woman in the world feel beautiful. So we commissioned Hollie to write and perform these poems, because what better way to inspire real women to find their beauty than through the words of a real woman who’s found it in herself?
Radio / Campaign Campaign Silver Winner Ogilvy & Mather Johannesburg Johannesburg M-Net Mzansi Magic - Clash of the Choirs Campaign "Movie Choir vs Ladysmith", "Drakensburg vs Meadowlands"," Celtic vs Southern Gospel" Ogilvy & Mather Johannesburg Johannesburg SOUTH AFRICA Multichoice - M-Net Mosito Ramali Lungile Maseko Ogilvy & Mather Johannesburg Johannesburg Neo Mashigo/Mariana O'Kelly Molefi Thulo/Tumi Sethebe Sibusiso Sitole/Terry McKenna Thoko Zingitwa/Tercia Makhubela Robroy, Johannesburg/Sterling Sound, Johannesburg/Cut 'n Paste Johannesburg Sibusiso Sitole/Terry McKenna/Molefi Thulo Robroy, Johannesburg/Sterling Sound, Johannesburg/Cut 'n Paste Johannesburg Robroy, Johannesburg/Sterling Sound, Johannesburg/Cut 'n Paste Johannesburg Lorens Persson/Rob Schroeder/Thabo Mdluli When the Mzansi Magic TV channel won the exclusive rights to air the popular reality TV show, Clash of the Choirs in South Africa, they tasked us with bringing the great news to the general public. We advertised the series, which brings together various choirs from different backgrounds to compete against each other, through the use of a radio campaign. The ads are reminiscent of a hip-hop battle, but instead of rappers verbally attacking each other, we have choirs doing it. Just like the show, this is a choral battle at its very best.
Radio / Campaign Campaign Silver Winner Ogilvy Brasil Sao Paulo Billboard Magazine "Have You Ever Really Loved A Woman", "Hello?"," Waiting On The World To Change"," Somebody That I Used To Know" Ogilvy Brasil Sao Paulo BRAZIL Billboard Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Roberto Fernandez/Paco Conde Fabiano Beraldo/Juliana Henriques Kito Siqueira Head Of Client Services: Valeria Barone; Scriptwriter: Hugo Veiga
Radio / Campaign Campaign Silver Winner Publicis Zürich Renault - Recall Campaign "Ford", "Mercedes"," Opel"," Peugeot"," Volkswagen" Publicis Communications Schweiz AG Zurich SWITZERLAND Renault SA Doris Lengwiler Muriel Asté/Ingrid Zumkehr Publicis Zürich Thomas Wildberger Ralph Halder Peter Rettinghausen/Marianne Zweifel Strategic Planning: Ester Elices; Art Director: Tom Kees
Radio / Campaign Campaign Bronze Winner Alma DDB Miami Cricket Wireless "Let's Talk Again - Mary", "Let's Talk Again - John" Alma DDB Miami UNITED STATES Cricket Wireless Walkyria Rey Ana Eberhard WQBU-FM Alma DDB Miami Amir Kassaei Luis Miguel Messianu Diego Yurkievich/Hernan Cerdeiro Diego Yurkievich/Hernan Cerdeiro Julian Milanesi//Hernan Pettinaroli Diego Colombo Alberto Farinas Personal Music Miami Personal Music Miami Personal Music Miami Luis Gomez Personal Music Miami Vanessa Lozano Alexis Estiz Barbara Garafalo/Nicholas Turner Martin Bobby Forbis Nowadays more people choose to text rather picking up the phone to talk, the problem is that the art of talking is getting lost. With this in mind we created a radio campaign featuring two young people in love (John and Mary). Both spots feature Mary and John saying exactly what they are texting (including parenthesis and colons). Making you feel like the message is lost between all the acronyms. The spot ends with “Some things are meant to say with all the words. Let’s Talk Again.”
Radio / Campaign Campaign Bronze Winner DDB Chicago Chicago Milky Way "Wife", "Dog Walker"," Spray Tan " DDB Chicago Chicago UNITED STATES Mars, Inc. Michael Italia Heather Malenshek/Kate Christiansen WIXO FM DDB Chicago Chicago Amir Kassaei Ewan Paterson Chuck Rachford Matt Collier/Wayne Robinson Matt Collier/Wayne Robinson/Chuck Rachford Will St. Clair Scott Terry Eating a Milky Way can be a very involved experience. So much that it may distract one from more pressing matters.
Radio / Campaign Campaign Bronze Winner Draftfcb Lowe Zurich Wallisellen Theater Rigiblick - Plays the News Campaign "Traffic Report", "Weather" Draftfcb Lowe Zürich Wallisellen SWITZERLAND Theater Rigiblick Draftfcb Lowe Zürich Zürich Dennis Lueck Dennis Lück/Sebastian Witte Tonstudios Z Renzo D'Alberto Theatre Rigiblick sponsored the daily weather and traffic news on Radio 1, a popular radio station in Zurich. The news were performed by the theatre`s own stage actors.
Radio / Campaign Campaign Bronze Winner Leo Burnett Chicago Chicago Fifth Third Bank "Teenager", "Husband"," 7-Year Old" Leo Burnett Chicago UNITED STATES Fifth Third Bank CJ Nielsen/Liz Nichols Susan Credle Dave Loew/John Wyville Tohru Oyasu Jake Bogoch Art Directors: Jim Genell/Jason McKean
Radio / Campaign Campaign Bronze Winner Ogilvy & Mather Guatemala Guatemala Lego - Build It Campagin "Chu Chu", "Tucu Tucu"," UUUU" Ogilvy & Mather Guatemala Guatemala City GUATEMALA La Jugueteria Ivette Molina De Nájera Felipe Morales Radio Disney Ogilvy & Mather Guatemala Guatemala Tham Khai Meng Ramiro Eduardo Roberto Gomez Yoshiro Roberto Gomez Yoshiro REC Guatemala Pablo Ruano Luis Alvarado Eduardo Verbena/Santiago Ojer/Jorge Alvarado
Radio / Campaign Campaign Bronze Winner Ogilvy Brasil Sao Paulo Forbes Magazine "Richard Branson Anthem", "Mark Zuckerberg Anthem"," Warren Buffett Anthem" Ogilvy Brasil Sao Paulo BRAZIL Forbes Brasil Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Paco Conde/Roberto Fernandez Gilberto Filho/Patricia Côrtes Sonido Rio de Janeiro Lucas Duque Marcio Biaso Head Of Client Services: Valeria Barone; Scriptwriters: Pedro Lenz/Pedro Garcia; Sound Engineer: Marcio Biaso
Radio / Campaign Campaign Bronze Winner The Brand Agency Perth Perth Zoo "I Stab Em", "Prickly"," Urine"," Beady Eyes"," No Teats"," Dagger" The Brand Agency West Perth AUSTRALIA Perth Zoo Ceri Price Holly Creasey The Brand Agency Perth Garry Horner James Wills Gemma Kay Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Sound Reservoir Sydney Paul Taylor Can you guess which animals at Perth Zoo are playing a game of Who Am I? This radio campaign showcases the unique personalities of some of the zoo's lesser known animals, while encouraging families to visit the zoo to find them and win prizes.
Radio / Campaign Campaign Finalist Publicis Kaplan Thaler New York Zzzquil "Long Boring Graduation", "What I Ate"," Snippets" Publicis Kaplan Thaler New York UNITED STATES P&G Publicis Kaplan Thaler New York Rob Feakins Joseph Johnson Liz Rosenthal Lauren Schneidmuller Phantom Audio New York Phantom Audio Producer: Mary Ruth Tomasiewicz
Radio / Campaign Campaign Finalist Y&R New York New York Campbell's Go "Brian", "Becca"," Marty" Young & Rubicam New York UNITED STATES Campbell's Soup Company Laurie Newsome Y&R New York New York Tony Granger Jim Elliott James Caporimo Robert Rooney Robert Rooney Letitia Jacobs Craig Sklaver Recent breakthroughs in Audio Technology allow us to hear the unspoken subtext underneath conversations between parents and teens when they talk about Campbell's Go Soup.'
Radio / Specialism Conceived & Produced by Station Silver Winner Global Radio Creative London Bulmers "#beginswithabulmers" Global Radio Creative London UNITED KINGDOM Bulmers Cider (Heineken UK) Katie Bowden/Matt Morris XFM Global Radio Creative London Jo McCrostie Wayne Smith/Marc Haynes Dan Akers Unusual, London/Global Radio Creative London Wayne Smith/Jon Holmes Heather Davies/Heather Wall Unusual, London/Global Radio Creative London Dan Akers/Heather Davies/Heather Wall Jon Holmes XFM encouraged people to tweet, share and post their plans for the weekend using the hashtag #beginwithaBulmers. Each Friday we broadcast a unique 3 minute ‘as live’ radio commercial based on these Twitter conversations – a media first for radio! It appealed to genuine human experiences, plus had the benefit of being as live as possible. Please also see attached video.
Radio / Product/Service - Single Confections/Snacks Bronze Winner DDB Chicago Chicago Milky Way "Wife" DDB Chicago Chicago UNITED STATES Mars, Inc. Michael Italia Heather Malenshek/Kate Christiansen WIXO FM DDB Chicago Chicago Amir Kassaei Ewan Paterson Chuck Rachford Matt Collier/Wayne Robinson Matt Collier/Wayne Robinson/Chuck Rachford Will St. Clair Scott Terry Eating a Milky Way can be a very involved experience. So much that it may distract one from more pressing matters.
Radio / Product/Service - Single Confections/Snacks Bronze Winner DDB Chicago Chicago Milky Way "Spray Tan" DDB Chicago Chicago UNITED STATES Mars, Inc. Michael Italia Heather Malenshek/Kate Christiansen WIXO FM DDB Chicago Chicago Amir Kassaei Ewan Paterson Chuck Rachford Matt Collier/Wayne Robinson Matt Collier/Wayne Robinson/Chuck Rachford Will St. Clair Scott Terry Eating a Milky Way can be a very involved experience. So much that it may distract one from more pressing matters.
Radio / Product/Service - Single Confections/Snacks Finalist BBDO PR San Juan Snickers® "Boss" BBDO PR Guaynabo PUERTO RICO Mars® Inés Bustello Glory Rosado BBDO PR San Juan José Antillón Alejandro de la Villa/Héctor López Boomerang Post Account Executive: Marieli Ronda; Havas Worldwide PR: Guillermo Rodríguez Gelpí
Radio / Product/Service - Single Corporate Image Finalist Eardrum Australia Sydney Commercial Radio Australia "Trust" Eardrum Pyrmont AUSTRALIA Commercial Radio Australia Eardrum Australia Sydney Ralph van Dijk Ralph van Dijk Lesley Chambers Morgan Cabot Eardrum Australia Sydney Ralph van Dijk Lesley Chambers/Morgan Cabot Gusto Music Colin Simkins Our hapless interviewer tries to explain the extent to which we trust our favourite radio stations. The picture created in the listener's mind is so real, it hurts. This commercial is from an ongoing series which listeners voted as Australia's favourite radio campapaign. Voice Casting: EarCasting
Radio / Product/Service - Single Cosmetics/Toiletries/Pharmaceuticals Gold Winner Ogilvy & Mather London Dove Brand "Big Smacking Kiss" Ogilvy & Mather London London UNITED KINGDOM Unilever Steve Miles/Fernando Machado Stephane Orhan/Vicki Konecki Ogilvy & Mather London Gerry Human Gerry Human Christine Jones Holly McNish/Christine Jones/Giles Montgomery Maja Mcintosh Jungle London Graeme Elston Hollie McNish Hollie McNish is the UK’s Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image and find the beauty in themselves. And Dove agrees. Our brand mission is to make every woman in the world feel beautiful. So we commissioned Hollie to write and perform these poems, because what better way to inspire real women to find their beauty than through the words of a real woman who’s found it in herself?
Radio / Product/Service - Single Cosmetics/Toiletries/Pharmaceuticals Silver Winner Ogilvy & Mather London Dove Brand "Smile" Ogilvy & Mather London London UNITED KINGDOM Unilever Steve Miles/Fernando Machado Stephane Orhan/Vicki Konecki Ogilvy & Mather London Gerry Human Gerry Human Christine Jones Holly McNish/Christine Jones/Giles Montgomery Maja Mcintosh Jungle London Graeme Elston Hollie McNish Hollie McNish is the UK’s Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image and find the beauty in themselves. And Dove agrees. Our brand mission is to make every woman in the world feel beautiful. So we commissioned Hollie to write and perform these poems, because what better way to inspire real women to find their beauty than through the words of a real woman who’s found it in herself?
Radio / Product/Service - Single Cosmetics/Toiletries/Pharmaceuticals Finalist Publicis Kaplan Thaler New York Scope "Pete" Publicis Kaplan Thaler New York UNITED STATES P&G Publicis Kaplan Thaler New York Rob Feakins David Corr Carlos Figueiredo Alexis Garber/Kat Saoyen Marissa Schaeffer Joe Barone Bar1 New York
Radio / Product/Service - Single Cosmetics/Toiletries/Pharmaceuticals Finalist Publicis Kaplan Thaler New York Scope "Brandon" Publicis Kaplan Thaler New York UNITED STATES P&G Publicis Kaplan Thaler New York Rob Feakins David Corr Carlos Figueiredo Alexis Garber/Kat Saoyen Marissa Schaeffer Joe Barone Bar1 New York
Radio / Craft/Production Direction Silver Winner ANR BBDO Stockholm Swedish Open Tennis Tournament "The Speaker Match" ANR BBDO Stockholm SWEDEN Swedish Open/PR Event Thomas Wallén Maria Sandberg Radio Båstad ANR BBDO Stockholm Andreas Lönn Marcus Göransson Fredric Antonsson Flickorna Larsson Stockholm There are always two sides of a tennis match. Two fighters who are doing everything they can to get the ball to the other side. For the Swedish Open in Båstad, we have developed this radio spot where we hear two voices that are struggling to get our message out, just like the pros on the tennis court. Account Manager: Barbro Långjuth; Planner: Maria Sandberg
Radio / Craft/Production Direction Silver Winner Eardrum Australia Sydney Commercial Radio Australia "Trust" Eardrum Pyrmont AUSTRALIA Commercial Radio Australia Eardrum Australia Sydney Ralph van Dijk Ralph van Dijk Lesley Chambers Morgan Cabot Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Gusto Music Melbourne Colin Simkins Perfect casting, subtle performances and expert sound design not only made the most of this very funny script, it also created a painfully real picture in the listener's mind. Voice Casting: EarCasting
Radio / Craft/Production Direction Finalist Eardrum Australia Sydney Breeze Washing Liquid "Mustard" Eardrum Pyrmont AUSTRALIA Unilever Lowe & Partners Singapore Singapore Dominic Stallard Josh Armstrong Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Song Zu Sydney Abby Sie We were given total freedom in every aspect of how these wonderful scripts were brought to life. We cast a destictive style of voice not often heard in advertising and directed a layered performance full of variety and charm from our actor. The music choice added authenticity to the opening parody and helped to create a commercial you wanted to hear again and again.
Radio / Craft/Production Direction Finalist Eardrum Australia Sydney Breeze Washing Liquid "Orange Juice" Eardrum Pyrmont AUSTRALIA Unilever Dominic Stallard Josh Armstrong Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Song Zu Sydney Abby Sie We were given total freedom in every aspect of how these wonderful scripts were brought to life. We cast a destictive style of voice not often heard in advertising and directed a layered performance full of variety and charm from our actor. The music choice added authenticity to the opening parody and helped to create a commercial you wanted to hear again and again.
Radio / Product/Service - Single Entertainment Gold Winner DDB Canada Toronto Toronto Jewish Film Festival "Clogged" DDB Canada Toronto CANADA Toronto Jewish Film Festival DDB Canada Toronto Denise Rossetto/Todd Mackie David Ross/David Horovitch David Ross/David Horovitch Caroline Clarke Keen Music Senior Account Executive: Leigh Farlow; SVP, Managing Director: Melanie Johnston; Art Director: Jake Bundock; Casting Agency: Keen
Radio / Product/Service - Single Entertainment Bronze Winner DDB Canada Toronto Toronto Jewish Film Festival "Plumber" DDB Canada Toronto CANADA Toronto Jewish Film Festival DDB Canada Toronto Denise Rossetto/Todd Mackie David Ross/David Horovitch David Ross/David Horovitch Caroline Clarke Keen Music Senior Account Executive: Leigh Farlow; SVP, Managing Director: Melanie Johnston; Art Director: Jake Bundock; Casting Agency: Keen
Radio / Product/Service - Single Entertainment Finalist DDB Canada Toronto Toronto Jewish Film Festival "Flares" DDB Canada Toronto CANADA Toronto Jewish Film Festival DDB Canada Toronto Denise Rossetto/Todd Mackie David Ross/David Horovitch David Ross/David Horovitch Caroline Clarke Keen Music Senior Account Executive: Leigh Farlow; SVP, Managing Director: Melanie Johnston; Art Director: Jake Bundock; Casting Agency: Keen
Radio / Product/Service - Single Entertainment Finalist LatinWorks Austin Cine Las Americas International Film Festival "Maduro" LatinWorks Austin UNITED STATES Cine Las Americas 97.1 FM / NOTI HISPANO LatinWorks Austin Sergio Alcocer Jose 'hache' Hernandez/Pablo Maldonado Michael McLaughlin Personal Music Miami Vanessa Lozano Luis Gomez With the concept “if this is our reality, imagine our films”, we demonstrate how our leaders say such odd things that sometimes it's as if they were speaking a foreign language. But no, amazingly they say them in Spanish. Account Supervisor: Christy Kranik; Advertisor's Supervisor: Eugenio Del Bosque; Scriptwriters: Pablo Maldonado/Jose 'hache' Hernandez
Radio / Product/Service - Single Entertainment Finalist The Brand Agency Perth Perth Zoo "Urine" The Brand Agency West Perth AUSTRALIA Perth Zoo Ceri Price Holly Creasey The Brand Agency Perth Garry Horner James Wills/Garry Horner Gemma Kay Eardrum Australia Sydney Ralph vn Dijk Lesley Chambers Sound Reservoir Sydney Paul Taylor Can you guess which animals at Perth Zoo are playing a game of Who Am I? This radio ad showcases the unique personality of one the zoo's lesser known animals, while encouraging families to visit the zoo to find him and win prizes.
Radio / Product/Service - Single Household Products Finalist Y&R Midwest Chicago DieHard Batteries "Stretch" Y&R Midwest Chicago UNITED STATES Sears Holdings Kevin Reilly KSEZ-FM Y&R Midwest Chicago Bill Cimino Jeremy Smallwood/Pam Mufson Pam Mufson/John Doessel Brian Smego Ashley Geisheker Another Country Chicago This campaign revolves around a simple premise: life is full of twists and turns, ups and downs, positives and negatives. Put simply, life is unpredictable. But regardless of what happens, a DieHard alkaline battery always comes through. It’s the one thing you can rely for any situation – and we mean any. Art Director: Bryan Haupt
Radio / Craft/Production Humour Bronze Winner DDB Chicago Chicago Milky Way "Wife" DDB Chicago Chicago UNITED STATES Mars, Inc. Michael Italia Heather Malenshek/Kate Christiansen WIXO FM DDB Chicago Chicago Amir Kassaei Ewan Paterson Chuck Rachford Matt Collier/Wayne Robinson Matt Collier/Wayne Robinson/Chuck Rachford Will St. Clair Scott Terry Eating a Milky Way can be a very involved experience. So much that it may distract one from more pressing matters.
Radio / Craft/Production Humour Bronze Winner Y&R Colombia Bogota Vacuum Vessels for Food "Shrimp" Young & Rubicam brands Bogota COLOMBIA La Polar Janet Garcia Diana Diaz Y&R Colombia Bogota Tony Granger Mauricio Rocha Ricardo Uribe/Julian Nunez/Diego Suarez Tito Chamorro/Juan Pablo Alvarado Andres Celis/Jairo Rubiano Ernesto Santos
Radio / Innovation Innovative Use of Radio Gold Winner DraftFCB New Zealand Auckland Secret Diary of a Call Girl Television Series "Call Girl" Draftfcb New Zealand Auckland NEW ZEALAND Prime Television Kate Whittle Toby Sellers Draftfcb New Zealand Auckland James Mok Tony Clewett/Regan Graftton Kelly Lovelock/Hywel James Kelly Gillard/Peter Mayo Draftfcb New Zealand Auckland DJ’s love to talk. So to promote the season premiere of Secret Diary of a Call Girl we gave them something well worth talking about. A high class, S&M savvy call girl working from a bedroom directly opposite their studio window. Of course they couldn’t help but broadcast their saucy observations to the world and as predicted other stations immediately picked up on the story. Then on premiere night with public interest at its peak our ‘actress’ slowly closed the blinds on her eager audience and revealed this message: Secret Diary of a Call Girl 9:35 Tonight on Prime
Radio / Innovation Innovative Use of Radio Gold Winner Memac Ogilvy & Mather Dubai Sawa Mninjah "Rescue Radio, The Rescue Continues" Memac Ogilvy & Mather Dubai UNITED ARAB EMIRATES Sawa Mninjah Alexandra Saade Memac Ogilvy & Mather Dubai Ben Knight, Ramzi Moutran Logan Allanson/Dylan Kidson/Chris Hart Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Song Zu, Sydney/I&G Media Abby Sie/Simon Kane/Phil Muscatello In Lebanon, there are 200,000 foreign domestic workers, mostly from countries like the Philippines, Sri Lanka, Kenya and Nepal. They arrive hoping to support their families back home, but the reality is that thousands are physically and sexually abused. Often they are locked up and prevented from leaving their employers’ homes for months on end, making it impossible for charities to reach out to them without attracting unwanted attention from their abusive employers. So we found a unique way in. We created radio ads in languages only the domestic workers could understand and played them on popular Lebanese stations. Disguised as typical ads, they broke into employers' homes, delivering our secret message of hope. The project has helped save four abused workers and is ongoing. Voice Casting: EarCasting
Radio / Innovation Innovative Use of Radio Gold Winner serviceplan Munich BMW 5 Series "BMW Siri" serviceplan group gmbh & co. kg Munich GERMANY BMW AG Carolin Meyer Radio Mainz/Radio Leipzig/Radio Hannover serviceplan Munich Alexander Schill Till Diestel/Christoph Nann Lukas Weber German Wahnsinn Hamburg Philipp Feit To demonstrate the capabilities of BMW ConnectedDrive in the new BMW 5 series, we created a innovative teaser for the campaign: A unique radio spot that interacted with Apples speech recognition software “Siri”. After asking the listener to activated Siri on his phone, the radio spot dictated the phone the launch date of the new BMW 5 series. This way, we created an actual appointment in the customers’ calendar software. So, it was an interactive invitation to the launch event at the BMW dealer. Junior Copywriter: Moritz Conzen/Mohamed Qubia
Radio / Innovation Innovative Use of Radio Bronze Winner Draftfcb Lowe Zurich Wallisellen Theater Rigiblick "Theater Rigiblick Plays the News" Draftfcb Lowe Zürich Wallisellen SWITZERLAND Theater Rigiblick Draftfcb Lowe Zürich Zürich Dennis Lueck Dennis Lück/Sebastian Witte Tonstudios Z Renzo D'Alberto Theatre Rigiblick sponsored the daily weather and traffic news on Radio 1, a popular radio station in Zurich. The news were performed by the theatre`s own stage actors.
Radio / Innovation Innovative Use of Radio Finalist Leo Burnett Tailor Made São Paulo Guitar Player "Guitar News" Leo Burnett Tailor Made São Paulo BRAZIL Guitar Player Teresa Melo Pablo Arteaga/Yan Serta Kiss FM Leo Burnett Tailor Made São Paulo Marcelo Reis Guilherme Jahara Rodrigo Jatene Flavio Toloni Celso Groba/Rafael Messias eNoise Sao Paulo Media: Daniela Franco//Leonardo Gomes/Bruno Buosi/Fabio Requer; Art Directors: Fabio Onofre/Andre Marchesi/Eduardo Freitas; Production Company: Tubarão Filmes, Sao Paulo; Director: Carlos Milanez
Radio / Product/Service - Single Media Promotion Bronze Winner Ogilvy Brasil Sao Paulo Forbes Magazine "Richard Branson Anthem" Ogilvy Brasil Sao Paulo BRAZIL Forbes Brasil Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Paco Conde/Roberto Fernandez Gilberto Filho/Patricia Côrtes Sonido Rio de Janeiro Lucas Duque Marcio Biaso Head Of Client Services: Valeria Barone; Scriptwriters: Pedro Lenz/Pedro Garcia; Sound Engineer: Marcio Biaso
Radio / Music - Single Music Adaptation Gold Winner Lowe Brindfors Stockholm Friends - Anti-Bullying Organisation "Kathleen" Lowe Brindfors Stockholm SWEDEN Friends - Anti-Bullying Organisation Andreas Drufva/Jo Barker Peter Preisler/Magnus Wretblad Lowe Brindfors Stockholm Rickard Villard Annika Appeltoft Flickorna Larsson We wanted to raise awareness and money for Friends (Swedish anti-bullying organization) by dramatizing the dynamics of bullying: it's easier to tag along a bully or remain quiet than to stand up against hem. To make a difference you must stand up and take a side, and this must be encouraged. The spot itself is based on an old Swedish childrens song to create a contrast between the beautiful voices and the horrible content of the lyrics. The name is changed FOR THE SOLE purpose of maintaining rhymes and tempo from the original Swedish spot. Creatives: Kalle Dos Santos/Henning Wijkmark/Josephine Wallin
Radio / Music - Single Music Adaptation Silver Winner Y&R New York New York Moms Demand Action For Gun Sense in America "My Country" Young & Rubicam New York UNITED STATES Moms Demand Action for Gun Sense in America WRCU 90.1, Hamilton, NY Y&R New York Jim Elliott Joanna Templeton Joanna Templeton Letitia Jacobs Abby Bralove Tonefarmer New York Christian Camporin Guns are changing the landscape in America. In this :60 radio PSA, a young child from Connecticut sings a traditional American anthem, with words that reflect the most dangerous guns in the USA. Using a young person's voice had the most impact of every voice we tried
Radio / Music - Single Music Adaptation Bronze Winner Y&R New York New York Moms Demand Action For Gun Sense in America "Gun Control Anthem" Young & Rubicam New York UNITED STATES Moms Demand Action for Gun Sense in America WRCU 90.1, Hamilton, NY Y&R New York Jim Elliott Joanna Templeton Joanna Templeton Letitia Jacobs Abby Bralove Tonefarmer New York Christian Camporin The most innocent victims of our failure to enact gun control legislation are the young children of America. In this :60 radio PSA, a young child from Connecticut sings our National Anthem, substituting the words of the anthem for the types of weapons which are outlawed, or should be outlawed, by our government. Using a young person's voice had the most impact of all we tried. This is a message from a mom-powered advocacy group in the USA.
Radio / Music - Single Music Original - Song Gold Winner McCann Melbourne Melbourne Metro Trains "Dumb Ways to Die" McCann Melbourne AUSTRALIA Metro Trains Alec Hussian Adrian Mills First Aired On Nova McCann Melbourne Melbourne John Mescall Pat Baron John Mescall Mark Bradley/Cinnamon Darval Julian Frost Allan Eaton Studios Melbourne Ollie McGill Ollie McGill Tangerine Kitty Ollie McGill/Emily Lubitz Dumb Ways to Die: The message that young people needed to hear, that became a message young people wanted to hear. This radio ad started as a paid spot until radio stations around the world started playing the ad for free. The song was also launched on iTunes and Soundcloud, selling over 100,000 copies on iTunes, generating 120,000 downloads on Soundcloud and charting in 28 countries. Advertiser's Supervisor: Chloe Alsop; Planner: Adrian Mills
Radio / Music - Single Music Original - Song Gold Winner Ogilvy & Mather London Dove Brand "Auto Tune" Ogilvy & Mather London London UNITED KINGDOM Unilever Steve Miles/Fernando Machado Vicki Konecki Ogilvy & Mather London Gerry Human Gerry Human Giles Montgomery/Denis Kakazu Giles Montgomery/Stephanie Symonds/Denis Kakazu Sally Miller Wave London Mark Campbell/Tom Heddy One More Music London Suzanne Austin
Radio / Music - Single Music Original - Song Silver Winner BBDO New York New York Save the Children "The Beat Behind the Song" BBDO New York New York UNITED STATES Save the Children Julie Winner/Sophie DeSchepper/Claire Hogan KQIE BBDO New York New York David Lubars Toygar Bazarkaya Paul Vinod David Martin Dave Rocco/Chris Cassar The Kitchen New York OneRepublic Senior Producer: Jesse Brihn
Radio / Product/Service - Single Personal Items/Gift Items Bronze Winner BBDO New York New York Gillette ProGlide Styler "Nude Beach" BBDO New York New York UNITED STATES Procter & Gamble WGNA-FM BBDO New York New York David Lubars Toygar Bazarkaya Tommy Troncoso Loren Parkins Pirate Toronto
Radio / Product/Service - Single Public Service/Social Welfare Gold Winner Hill Holliday Boston Home Base "You Hear, They Hear" Hill Holliday Boston UNITED STATES Red Sox Foundation/Mass General Hospital Home Base Program Kim Angelovich/Erica Baker/Sarah Cochran/Scott Rabschnuk Hill Holliday Boston Lance Jensen Joe Berkeley/Kevin Daley Joe Berkeley Sarah Sweeney Soundtrack Boston David Sicilian
Radio / Product/Service - Single Public Service/Social Welfare Gold Winner Memac Ogilvy & Mather Dubai Sawa Mninjah "Rescue Radio, The Rescue Continues - Kenyan Romantic Drama" Memac Ogilvy & Mather Dubai UNITED ARAB EMIRATES Sawa Mninjah Alexandra Saade Memac Ogilvy & Mather Dubai Ben Knight/Ramzi Moutran Logan Allanson/Dylan Kidson/Chris Hart Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Song Zu, Sydney/I&G Media Abby Sie/Simon Kane/Phil Muscatello In Lebanon, there are 200,000 foreign domestic workers, mostly from countries like the Philippines, Sri Lanka, Kenya and Nepal. They arrive hoping to support their families back home, but the reality is that thousands are physically and sexually abused. Often they are locked up and prevented from leaving their employers’ homes for months on end, making it impossible for charities to reach out to them without attracting unwanted attention from their abusive employers. So we found a unique way in. We created radio ads in languages only the domestic workers could understand and played them on popular Lebanese stations. Disguised as typical ads, they broke into employers' homes, delivering our secret message of hope. The ads specifically targeted domestic workers of different nationalities by focusing on themes they would relate to. By carefully crafting the story and sounds, the ads piqued the workers interest so we could deliver our message. The project has helped save four abused workers and is ongoing. Voice Casting: EarCasting
Radio / Product/Service - Single Public Service/Social Welfare Gold Winner Memac Ogilvy & Mather Dubai Sawa Mninjah "Rescue Radio, The Rescue Continues - Sri Lankan Health Spa" Memac Ogilvy & Mather Dubai UNITED ARAB EMIRATES Sawa Mninjah Alexandra Saade Memac Ogilvy & Mather Dubai Ben Knight/Ramzi Moutran Logan Allanson/Dylan Kidson/Chris Hart Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Song Zu, Sydney/I&G Media Abby Sie/Simon Kane/Phil Muscatello In Lebanon, there are 200,000 foreign domestic workers, mostly from countries like the Philippines, Sri Lanka, Kenya and Nepal. They arrive hoping to support their families back home, but the reality is that thousands are physically and sexually abused. Often they are locked up and prevented from leaving their employers’ homes for months on end, making it impossible for charities to reach out to them without attracting unwanted attention from their abusive employers. So we found a unique way in. We created radio ads in languages only the domestic workers could understand and played them on popular Lebanese stations. Disguised as typical ads, they broke into employers' homes, delivering our secret message of hope. The ads specifically targeted domestic workers of different nationalities by focusing on themes they would relate to. By carefully crafting the story and sounds, the ads piqued the workers interest so we could deliver our message. The project has helped save four abused workers and is ongoing. Voice Casting: EarCasting
Radio / Product/Service - Single Public Service/Social Welfare Silver Winner lg2 Québec Road Safety "You" lg2 Montreal CANADA Quebec Automobile Insurance Corporation Patrice Letendre Mireille Côté/Alexandra Laverdière lg2 Québec Luc Du Sault Andrée-Anne Hallé Julie Lorazo Quatre Zéro Un Montréal Strategy Planners: Catherine Darius/Mireille Côté/Alexandra Laverdière; Media Planners: Alexandre Pascal Lamoureux/Mylène Fortier; Translator: Andrew Morgan
Radio / Product/Service - Single Public Service/Social Welfare Silver Winner Lowe Brindfors Stockholm Friends - Anti-Bullying Organisation "Kathleen" Lowe Brindfors Stockholm SWEDEN Friends - Anti-Bullying Organisation Andreas Drufva /Jo Barker Peter Preisler/Magnus Wretblad Lowe Brindfors Stockholm Rickard Villard Annika Appeltoft Flickorna Larsson We wanted to raise awareness and money for Friends (Swedish anti-bullying organization) by dramatizing the dynamics of bullying: it's easier to tag along a bully or remain quiet than to stand up against hem. To make a difference you must stand up and take a side, and this must be encouraged. The spot itself is based on an old Swedish childrens song to create a contrast between the beautiful voices and the horrible content of the lyrics. The name is changed FOR THE SOLE purpose of maintaining rhymes and tempo from the original Swedish spot. Creatives: Kalle Dos Santos/Henning Wijkmark/Josephine Wallin
Radio / Product/Service - Single Public Service/Social Welfare Silver Winner McCann Melbourne Melbourne Metro Trains "Dumb Ways to Die" McCann Melbourne AUSTRALIA Metro Trains Alec Hussian Adrian Mills First Aired On Nova McCann Melbourne Melbourne John Mescall Pat Baron John Mescall Mark Bradley/Cinnamon Darval Julian Frost Allan Eaton Studios Melbourne Ollie McGill Ollie McGill Tangerine Kitty Ollie McGill/Emily Lubitz Dumb Ways to Die: The message that young people needed to hear, that became a message young people wanted to hear. This radio ad started as a paid spot until radio stations around the world started playing the ad for free. The song was also launched on iTunes and Soundcloud, selling over 100,000 copies on iTunes, generating 120,000 downloads on Soundcloud and charting in 28 countries. Advertiser's Supervisor: Chloe Alsop; Developer: Sam Baird; Planner: Adrian Mills
Radio / Product/Service - Single Public Service/Social Welfare Silver Winner Memac Ogilvy & Mather Dubai Sawa Mninjah "Rescue Radio, The Rescue Continues - Nepalese Street Festival" Memac Ogilvy & Mather Dubai UNITED ARAB EMIRATES Sawa Mninjah Alexandra Saade Memac Ogilvy & Mather Dubai Ben Knight/Ramzi Moutran Logan Allanson/Dylan Kidson/Chris Hart Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Song Zu. Sydney/I&G Media Abby Sie/Simon Kane/Phil Muscatello In Lebanon, there are 200,000 foreign domestic workers, mostly from countries like the Philippines, Sri Lanka, Kenya and Nepal. They arrive hoping to support their families back home, but the reality is that thousands are physically and sexually abused. Often they are locked up and prevented from leaving their employers’ homes for months on end, making it impossible for charities to reach out to them without attracting unwanted attention from their abusive employers. So we found a unique way in. We created radio ads in languages only the domestic workers could understand and played them on popular Lebanese stations. Disguised as typical ads, they broke into employers' homes, delivering our secret message of hope. The ads specifically targeted domestic workers of different nationalities by focusing on themes they would relate to. By carefully crafting the story and sounds, the ads piqued the workers interest so we could deliver our message. The project has helped save four abused workers and is ongoing. Voice Casting: EarCasting
Radio / Product/Service - Single Public Service/Social Welfare Silver Winner Memac Ogilvy & Mather Dubai Sawa Mninjah "Rescue Radio, The Rescue Continues - Filipino Pop Singer" Memac Ogilvy & Mather Dubai UNITED ARAB EMIRATES Sawa Mninjah Alexandra Saade Memac Ogilvy & Mather Dubai Ben Knight/Ramzi Moutran Logan Allanson/Dylan Kidson/Chris Hart Eardrum Australia Sydney Ralph van Dijk Lesley Chambers Song Zu, Sydney/I&G Media Abby Sie/Simon Kane/Phil Muscatello In Lebanon, there are 200,000 foreign domestic workers, mostly from countries like the Philippines, Sri Lanka, Kenya and Nepal. They arrive hoping to support their families back home, but the reality is that thousands are physically and sexually abused. Often they are locked up and prevented from leaving their employers’ homes for months on end, making it impossible for charities to reach out to them without attracting unwanted attention from their abusive employers. So we found a unique way in. We created radio ads in languages only the domestic workers could understand and played them on popular Lebanese stations. Disguised as typical ads, they broke into employers' homes, delivering our secret message of hope. The ads specifically targeted domestic workers of different nationalities by focusing on themes they would relate to. By carefully crafting the story and sounds, the ads piqued the workers interest so we could deliver our message. The project has helped save four abused workers and is ongoing. Voice Casting: EarCasting
Radio / Product/Service - Single Public Service/Social Welfare Silver Winner Ogilvy & Mather London WWF "Post Mortem" Ogilvy & Mather London London UNITED KINGDOM WWF Stephen Hillcoat/Michael Alexander Ogilvy & Mather London Gerry Human Gerry Human Will Awdry Will Marsden/Jordan Down Emily Rudge Angell Sound London Angell Sound London Nick Angell Tara Fitzgerald Across the UK people believe Rhino poaching is in decline - a problem of the past. In fact, the trade of endangered Rhino parts is booming. The public don’t know, so they don’t protest. Meaning no sanctions are made to stop the slaughter. This advert was made to ignite interest and raise awareness; making people picture a brutally murdered body, before delivering the hard-hitting fact. We ask Facebook users in the UK to protest and help WWF stop the poaching.
Radio / Product/Service - Single Public Service/Social Welfare Silver Winner Y&R New York New York Moms Demand Action For Gun Sense in America "My Country" Young & Rubicam New York UNITED STATES Moms Demand Action for Gun Sense in America WRCU 90.1, Hamilton, NY Y&R New York Jim Elliott Joanna Templeton Joanna Templeton Letitia Jacobs Abby Bralove Tonefarmer New York Christian Camporin Guns are changing the landscape in America. In this :60 radio PSA, a young child from Connecticut sings a traditional American anthem, with words that reflect the most dangerous guns in the USA. Using a young person's voice had the most impact of every voice we tried
Radio / Product/Service - Single Public Service/Social Welfare Bronze Winner Arnold Worldwide Boston Centers for Disease Control and Prevention "Terrie's Voice Tip" Arnold Worldwide Boston UNITED STATES Centers for Disease Control and Prevention Paul Nelson Arnold Worldwide Boston Pete Favat John Kearse/Bill Girouard Steve Tom Bill Girouard Katie Harris Soundtrack Boston Everyone knows smoking kills. But few think about what it’s like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition.
Radio / Product/Service - Single Public Service/Social Welfare Bronze Winner Y&R New York New York Moms Demand Action For Gun Sense in America "Gun Control Anthem" Young & Rubicam New York UNITED STATES Moms Demand Action for Gun Sense in America WRCU 90.1, Hamilton, NY Y&R New York Jim Elliott Joanna Templeton Joanna Templeton Letitia Jacobs Abby Bralove Tonefarmer New York Christian Camporin The most innocent victims of our failure to enact gun control legislation are the young children of America. In this :60 radio PSA, a young child from Connecticut sings our National Anthem, substituting the words of the anthem for the types of weapons which are outlawed, or should be outlawed, by our government. Using a young person's voice had the most impact of all we tried. This is a message from a mom-powered advocacy group in the USA.
Radio / Product/Service - Single Public Service/Social Welfare Finalist DraftFCB Toronto Family Service Toronto.org "Abuse" DraftFCB Toronto CANADA Family Services Cynthia Roach DraftFCB Toronto Robin Heisey Joe Piccolo Robin Heisey/Joe Piccolo Judy Hamilton RMW Toronto Art Mulen RMW Toronto
Radio / Product/Service - Single Public Service/Social Welfare Finalist Gatecrasher Advertising Perth Make Smoking History "Breathtaking" Gatecrasher Perth AUSTRALIA Make Smoking History Libby Knight/Cassandra Clayforth Tony Scampoli/Emma Lambert Gatecrasher Advertising Perth Adam Barker Brainestorm Perth Justin Braine This commercial invites listeners to briefly experience the shortness of breath that comes with emphysema.
Radio / Product/Service - Single Public Service/Social Welfare Finalist gyro New York Polyphony Foundation "You Can't Hear Our Differences" gyro: new york New York UNITED STATES Polyphony Foundation Sarah Wilbanks Kate Adams Lincoln Financial Broadcasting Network - 15 stations in top 20 U.S. markets gyro New York Christoph Becker Keith Loell Paul Hackett/Eric Houseknecht Paul Hackett Amber Cope Headroom Digital Audio New York Darcy Gerbino Evan Spear Headroom Digital Audio New York Deb Oh Jerry Plotkin Polyphony is a not-for-profit organization whose aim is to bridge cultural divide in Israel by helping Arab and Jewish youth come together through classical music education and performance. Our assignment was to both raise awareness for Polyphony’s cause and help drive listeners to the website to find out more and donate. This radio spot illustrates the essence of the Polyphony mission - which is that music has the power bring us together and help us find what makes us the same, rather than what makes us different.
Radio / Product/Service - Single Public Service/Social Welfare Finalist Hill Holliday Boston Home Base "When Johnny Comes Home" Hill Holliday Boston UNITED STATES Red Sox Foundation/Mass General Hospital Home Base Program Kim Angelovich/Erica Baker/Sarah Cochran/Scott Rabschnuk Hill Holliday Boston Lance Jensen Joe Berkeley/Kevin Daley Joe Berkeley Sarah Sweeney Soundtrack Boston David Sicilian Singer: Rebecca Engelhardt; Drummer: Jacob Dick
Radio / Product/Service - Single Public Service/Social Welfare Finalist Ogilvy & Mather Auckland Brothers In Arms Youth Mentoring "P (Methamphetamine)" Ogilvy & Mather NZ Ltd Auckland NEW ZEALAND Brothers In Arms Youth Mentoring Wade McMillian Kelly Couburn Base FM Ogilvy & Mather Auckland Kim Ellison Freddie Coltart/Matt Williams Aileen McKellar Redworks Auckland Francis Linehan Brothers in Arms is a youth mentoring organization in Auckland City that pairs mentors with at risk children regularly exposed to drugs, alcohol and gang culture. Many of these youths come from solo parents and low socio-economic backgrounds. To demonstrate the need for positive role modeling in their lives, we got these children to talk to us in methodical detail about the dangerous criminal activities they'd been taught by people around them, things no one , especially a child, should ever have learned how to do.
Radio / Campaign Public Service/Social Welfare Campaign Gold Winner Lapiz Chicago Mujeres Latinas en Accion "Flower", "Ring" Lapiz Chicago UNITED STATES Mujeres Latinas en Accion Pablo Miro/Lucia Malam Lapiz Chicago Laurence Klinger Jorge Pomareda/Carlos Bretel Ximena Aguirre Earhole Studios Beto Santoyo Planner: Brenda Martinez
Radio / Campaign Public Service/Social Welfare Campaign Gold Winner Memac Ogilvy & Mather Dubai Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa"," Kenyan Romantic Drama"," Filipino Pop Singer " Memac Ogilvy & Mather Dubai UNITED ARAB EMIRATES Sawa Mninjah Alexandra Saade Memac Ogilvy & Mather Dubai Ben Knight/Ramzi Moutran Logan Allanson/Dylan Kidson/Chris Hart Eardrum Sydney Ralph van Dijk Lesley Chambers Song Zu, Sydney/I&G Media Sydney Abby Sie/Simon Kane/Phil Muscatello In Lebanon, there are 200,000 foreign domestic workers, mostly from countries like the Philippines, Sri Lanka, Kenya and Nepal. They arrive hoping to support their families back home, but the reality is that thousands are physically and sexually abused. Often they are locked up and prevented from leaving their employers’ homes for months on end, making it impossible for charities to reach out to them without attracting unwanted attention from their abusive employers. So we found a unique way in. We created radio ads in languages only the domestic workers could understand and played them on popular Lebanese stations. Disguised as typical ads, they broke into employers' homes, delivering our secret message of hope. The ads specifically targeted domestic workers of different nationalities by focusing on themes they would relate to. The project has helped save four abused workers and is ongoing. Voice Casting: EarCasting
Radio / Campaign Public Service/Social Welfare Campaign Silver Winner DDB New York New York Water is Life "Onion", "Cable Guy "," Phone Charger" DDB New York New York UNITED STATES Water is Life DDB New York New York Matt Eastwood Menno Kluin Frank Cartagena Ed Zazzera Lindsey Hutter/Nina Horowitz Marc Cobrin The ‘Hashtag Killer Campaign’ set out to eradicate the ironic ‘first world problems’ meme. In the radio portion, we had popular DJ and brother to Nicholas Cage, Marc ‘The Cope’ Coppola rant about his own first world problems during a live studio show. We pre-recorded a VO to cut him off abruptly, in order to take the audience by surprise. Art Director: Sam Shepherd
Radio / Campaign Public Service/Social Welfare Campaign Bronze Winner lg2 Québec Road Safety "You", "He"," Jay" lg2 Montreal CANADA Quebec Automobile Insurance Corporation Patrice Letendre Mireille Côté/Alexandra Laverdière lg2 Québec Luc Du Sault Andrée-Anne Hallé Julie Lorazo Quatre Zéro Un Montréal Boogie Studio Montréal Strategy Planners: Catherine Darius/Mireille Côté/Alexandra Laverdière; Media Planners: Alexandre Pascal Lamoureux/Mylène Fortier; Translator: Andrew Morgan
Radio / Campaign Public Service/Social Welfare Campaign Finalist Ogilvy & Mather Auckland Brothers In Arms Youth Mentoring "P (Methamphetamine)", "Weed"," Cars" Ogilvy & Mather NZ Ltd Auckland NEW ZEALAND Brothers In Arms Youth Mentoring Wade McMillian Kelly Couburn Base FM Ogilvy & Mather Auckland Kim Ellison Freddie Coltart/Matt Williams Aileen McKellar Redworks Auckland Francis Linehan Brothers in Arms is a youth mentoring organization in Auckland City that pairs mentors with at risk children regularly exposed to drugs, alcohol and gang culture. Many of these youths come from solo parents and low socio-economic backgrounds. To demonstrate the need for positive role modeling in their lives, we got these children to talk to us in methodical detail about the dangerous criminal activities they'd been taught by people around them, things no one , especially a child, should ever have learned how to do.
Radio / Product/Service - Single Recreational Silver Winner ANR BBDO Stockholm Swedish Open Tennis Tournament "The Speaker Match" ANR BBDO Stockholm SWEDEN Swedish Open/PR Event Thomas Wallén Maria Sandberg Radio Båstad ANR BBDO Stockholm Andreas Lönn Marcus Göransson Fredric Antonsson Flickorna Larsson Stockholm There are always two sides of a tennis match. Two fighters who are doing everything they can to get the ball to the other side. For the Swedish Open in Båstad, we have developed this radio spot where we hear two voices that are struggling to get our message out, just like the pros on the tennis court. Account Manager: Barbro Långjuth; Planner: Maria Sandberg
Radio / Product/Service - Single Recreational Bronze Winner Ogilvy & Mather Guatemala Guatemala Lego "Chuchu" Ogilvy & Mather Guatemala Guatemala City GUATEMALA La Jugueteria Ivette Molina De Nájera Felipe Morales Radio Disney Ogilvy & Mather Guatemala Guatemala Tham Khai Meng Ramiro Eduardo Roberto Gomez Yoshiro Roberto Gomez Yoshiro REC Guatemala Pablo Ruano Luis Alvarado Eduardo Verbena/Jorge Alvarado
Radio / Product/Service - Single Recreational Finalist Ogilvy & Mather Guatemala Guatemala Lego "Tucu Tucu" Ogilvy & Mather Guatemala Guatemala City GUATEMALA La Jugueteria Ivette Molina De Nájera Felipe Morales Radio Disney Ogilvy & Mather Guatemala Guatemala Tham Khai Meng Ramiro Eduardo Roberto Gomez Yoshiro Roberto Gomez Yoshiro REC Guatemala Pablo Ruano Luis Alvarado Eduardo Verbena/Santiago Ojer
Radio / Product/Service - Single Retail Silver Winner DraftFCB Toronto MPP Paradise Pools "Kids" DraftFCB Toronto CANADA Paradise Pools Cynthia Roach CFLZ DraftFCB Toronto Robin Heisey Joe Piccolo Joe Piccolo/Robin Heisey/Mike Richardson Anna Neilson Pirate Toronto Life is better with a pool.
Radio / Product/Service - Single Retail Bronze Winner DraftFCB Toronto MPP Paradise Pools "Husband" DraftFCB Toronto CANADA Paradise Pools Cynthia Roach CFLZ DraftFCB Toronto Robin Heisey Joe Piccolo Joe Piccolo/Robin Heisey/Mike Richardson Anna Neilson Pirate Toronto Life is better with a pool.
Radio / Craft/Production Script Writing Gold Winner Kolle Rebbe Hamburg Intercontinental Flights "The Poetry Of The USA" Kolle Rebbe GmbH Hamburg GERMANY Deutsche Lufthansa AG Benita Struve Katharina Jung National German Radio Stations Kolle Rebbe Hamburg Stefan Kolle Jens Theil Ales Polcar Sven Keitel/Andrew Siebert Bey-Bey Chen-Rönz/Julia Rudloff Hamburg Torsten Hennings Studio Funk Hamburg Torsten Hennings Boy To promote intercontinental flights by Lufthansa, we invite others on a lyrical journey through the United States and Asia. Told in first-person, this rhyming voyage highlights the best and most fascinating elements of each region. Listeners are treated to poems that run off the rails of convention and allow a touch of surrealism to linger in the air.
Radio / Craft/Production Script Writing Gold Winner Kolle Rebbe Hamburg Intercontinental Flights "The Poetry Of Asia" Kolle Rebbe GmbH Hamburg GERMANY Deutsche Lufthansa AG Benita Struve Katharina Jung National German Radio Stations Kolle Rebbe Hamburg Stefan Kolle Jens Theil Ales Polcar Sven Keitel/Andrew Siebert Bey-Bey Chen-Rönz/Julia Rudloff Torsten Hennings Studio Funk Hamburg Torsten Hennings Boy To promote intercontinental flights by Lufthansa, we invite others on a lyrical journey through the United States and Asia. Told in first-person, this rhyming voyage highlights the best and most fascinating elements of each region. Listeners are treated to poems that run off the rails of convention and allow a touch of surrealism to linger in the air.
Radio / Craft/Production Script Writing Gold Winner Lapiz Chicago Mujeres Latinas en Accion "Flower" Lapiz Chicago UNITED STATES Mujeres Latinas en Accion Pablo Miro/Lucia Malam Lapiz Chicago Laurence Klinger Jorge Pomareda/Carlos Bretel Ximena Aguirre Earhole Studios Beto Santoyo Planner: Brenda Martinez
Radio / Craft/Production Script Writing Gold Winner Ogilvy & Mather London Dove Brand "Big Smacking Kiss" Ogilvy & Mather London London UNITED KINGDOM Unilever Steve Miles/Fernando Machado Stephane Orhan/Vicki Konecki Ogilvy & Mather London Gerry Human Gerry Human Christine Jones Holly McNish/Christine Jones/Giles Montgomery Maja Mcintosh Jungle London Graeme Elston Hollie McNish Hollie McNish is the UK’s Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image and find the beauty in themselves. And Dove agrees. Our brand mission is to make every woman in the world feel beautiful. So we commissioned Hollie to write and perform these poems, because what better way to inspire real women to find their beauty than through the words of a real woman who’s found it in herself?
Radio / Craft/Production Script Writing Silver Winner McCann Melbourne Melbourne Metro Trains "Dumb Ways to Die" McCann Melbourne AUSTRALIA Metro Trains Alec Hussian Adrian Mills First Aired On Nova McCann Melbourne Melbourne John Mescall Pat Baron John Mescall Mark Bradley/Cinnamon Darval Julian Frost Allan Eaton Studios Melbourne Ollie McGill Ollie McGill Tangerine Kitty Ollie McGill/Emily Lubitz Dumb Ways to Die: The message that young people needed to hear, that became a message young people wanted to hear. This radio ad started as a paid spot until radio stations around the world started playing the ad for free. The song was also launched on iTunes and Soundcloud, selling over 100,000 copies on iTunes, generating 120,000 downloads on Soundcloud and charting in 28 countries. Advertiser's Supervisor: Chloe Alsop; Planner: Adrian Mills
Radio / Craft/Production Script Writing Silver Winner Ogilvy & Mather London Dove Brand "Smile" Ogilvy & Mather London London UNITED KINGDOM Unilever Steve Miles/Fernando Machado Stephane Orhan/Vicki Konecki Ogilvy & Mather London Gerry Human Gerry Human Christine Jones Holly McNish/Christine Jones/Giles Montgomery Maja Mcintosh Jungle London Graeme Elston Hollie McNish Hollie McNish is the UK’s Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image and find the beauty in themselves. And Dove agrees. Our brand mission is to make every woman in the world feel beautiful. So we commissioned Hollie to write and perform these poems, because what better way to inspire real women to find their beauty than through the words of a real woman who’s found it in herself?
Radio / Craft/Production Script Writing Silver Winner Y&R New York New York Moms Demand Action For Gun Sense in America "My Country" Young & Rubicam New York UNITED STATES Moms Demand Action for Gun Sense in America WRCU 90.1, Hamilton, NY Y&R New York Jim Elliott Joanna Templeton Joanna Templeton Letitia Jacobs Abby Bralove Tonefarmer New York Christian Camporin Guns are changing the landscape in America. In this :60 radio PSA, a young child from Connecticut sings a traditional American anthem, with words that reflect the most dangerous guns in the USA. Using a young person's voice had the most impact of every voice we tried
Radio / Craft/Production Script Writing Bronze Winner DDB Dubai Whirlpool T50 Washing Machine "Ravenous Gecko" DDB DXB FZ LLC Dubai UNITED ARAB EMIRATES Al Ghandi Electronics Heba Elzoiaby DDB Dubai Firas Medrows Zahir Mirza/Kartik Aiyar/Makarand Patil Zahir Mirza/Kartik Aiyar/Katrina Petrenko Glory Fayad Mango Jam Studios Dubai Joe Najm The hum and drone of a washing machine is not only annoying but also deafeningly loud. So much so that it detracts from the rich moments happening in your home. And so to demonstrate the incredible silence of Quiet Wash, a standout feature of the new Whirlpool T50 Washing Machine, we brought to life captivating stories from inside the home that can now finally be experienced thanks to the pin-drop silence. Client: Sanjay Gokavi
Radio / Craft/Production Script Writing Bronze Winner DDB Dubai Whirlpool T50 Washing Machine "Spindling Spider" DDB DXB FZ LLC Dubai UNITED ARAB EMIRATES Al Ghandi Electronics Heba Elzoiaby Firas Medrows Zahir Mirza/Kartik Aiyar/Makarand Patil Zahir Mirza/Kartik Aiyar/Katrina Petrenko Glory Fayad Mango Jam Studios Dubai Joe Najm The hum and drone of a washing machine is not only annoying but also deafeningly loud. So much so that it detracts from the rich moments happening in your home. And so to demonstrate the incredible silence of Quiet Wash, a standout feature of the new Whirlpool T50 Washing Machine, we brought to life captivating stories from inside the home that can now finally be experienced thanks to the pin-drop silence.
Radio / Craft/Production Script Writing Bronze Winner Ogilvy & Mather London Dove Brand "Auto Tune" Ogilvy & Mather London London UNITED KINGDOM Unilever Steve Miles/Fernando Machado Vicki Konecki Ogilvy & Mather London Gerry Human Gerry Human Giles Montgomery/Denis Kakazu Giles Montgomery/Stephanie Symonds/Denis Kakazu Sally Miller Wave London Mark Campbell/Tom Heddy One More Music London Suzanne Austin
Radio / Craft/Production Script Writing Bronze Winner The Integer Group Singapore (TBWA) Singapore 313@Somerset "Universe" The Integer Group Singapore (TBWA) Singapore SINGAPORE Lend Lease Investment 1 Pte Ltd Lush 99.5 The Integer Group Singapore (TBWA) Singapore Gary Steele/Hagan de Villiers James Holman/Nuno Teixeira/Reginald Ocampo Haydn Evans Six Toes Singapore Ian Lew Song Zu Singapore Damian Waddell Damian Waddell A narrator takes the audience through the journey of human history, describing the unlikelihood of life, and the responsibility that comes with it.
Radio / Craft/Production Script Writing Bronze Winner Y&R New York New York Moms Demand Action For Gun Sense in America "Gun Control Anthem" Young & Rubicam New York UNITED STATES Moms Demand Action for Gun Sense in America WRCU 90.1, Hamilton, NY Y&R New York Jim Elliott Joanna Templeton Joanna Templeton Letitia Jacobs Abby Bralove Tonefarmer New York Christian Camporin The most innocent victims of our failure to enact gun control legislation are the young children of America. In this :60 radio PSA, a young child from Connecticut sings our National Anthem, substituting the words of the anthem for the types of weapons which are outlawed, or should be outlawed, by our government. Using a young person's voice had the most impact of all we tried. This is a message from a mom-powered advocacy group in the USA.
Radio / Craft/Production Script Writing Finalist Alma DDB Miami Cricket Wireless "Let's Talk Again - Mary" Alma DDB Miami UNITED STATES Cricket Wireless Walkyria Rey Ana Eberhard Alma DDB Miami Amir Kassaei Luis Miguel Messianu Diego Yurkievich/Hernan Cerdeiro Diego Yurkievich/Hernan Cerdeiro Julian Milanesi/Hernan Pettinaroli Diego Colombo Alberto Farinas Personal Music Miami Personal Music Miami Personal Music Miami Luis Gomez/Personal Music Personal Music Miami Vanessa Lozano Alexis Estiz Barbara Garafalo Bobby Forbis Nowadays more people choose to text rather picking up the phone to talk, the problem is that the art of talking is getting lost. With this in mind we created a radio campaign featuring two young people in love (John and Mary). Both spots feature Mary and John saying exactly what they are texting (including parenthesis and colons). Making you feel like the message is lost between all the acronyms. The spot ends with “Some things are meant to say with all the words. Let’s Talk Again.”
Radio / Craft/Production Script Writing Finalist Alma DDB Miami Cricket Wireless "Let's Talk Again - John" Alma DDB Miami UNITED STATES Cricket Wireless Walkyria Rey Ana Eberhard WQBU-FM Alma DDB Miami Amir Kassaei Luis Miguel Messianu Diego Yurkievich/Hernan Cerdeiro Diego Yurkievich/Hernan Cerdeiro Julian Milanesi//Hernan Pettinaroli Diego Colombo Alberto Farinas Personal Music Miami Personal Music Miami Personal Music Miami Luis Gomez Personal Music Miami Vanessa Lozano Alexis Estiz Nicholas Turner Martin Bobby Forbis Nowadays more people choose to text rather picking up the phone to talk, the problem is that the art of talking is getting lost. With this in mind we created a radio campaign featuring two young people in love (John and Mary). Both spots feature Mary and John saying exactly what they are texting (including parenthesis and colons). Making you feel like the message is lost between all the acronyms. The spot ends with “Some things are meant to say with all the words. Let’s Talk Again.” It aired in Greenville, South Carolina.
Radio / Craft/Production Script Writing Finalist Network#BBDO Johannesburg Mercedes Benz - Certified Pre-Owned "TMA" Network BBDO Johannesburg SOUTH AFRICA Mercedes Benz Tracy Bergman Rogan Bailey Tuks FM Network BBDO Johannesburg Jenny Glover/Brent Singer Jared Osmond/Greig Watt Desiree Leong Colom First Left Johannesburg David Law David Law Ron Smerczack MV: Trimethylaminuria is almost as hard to pronounce as it is to live with, thinks Martin as he winds down the windows of his Mercedes-Benz. TMA, for short, is a rare condition that makes human sweat smell remarkably like Haddock Morne. An odour that gathers circling fruit flies and makes bystanders check their shoe soles for doo doo. Martin combats the stench with a technique best described as reverse 80’s power dressing, which includes sewing shoulder pads into the armpits of all his shirts. This nifty trick didn’t help one bit when, while on a cross-country business trip, a freak heat wave hit. During which his upholstery drank in kegs of his pungent perspiration. His vehicle now smells precisely like manhole 537c in Tokyo’s Tsukiji Fish Market. Which is why this Winter, you’ll come across Martin’s Mercedes-Benz being sold for a ridiculously low price. We just hope you smell something, well, fishy. Because unless you buy a certified pre-owned Mercedes-Benz from us, there’s really no telling what you’re getting
Radio / Craft/Production Script Writing Finalist Y&R Midwest Chicago DieHard Batteries "Stretch" Y&R Midwest Chicago UNITED STATES Sears Holdings Kevin Reilly KSEZ-FM Y&R Midwest Chicago Bill Cimino Jeremy Smallwood/Pam Mufson Pam Mufson/John Doessel Brian Smego Ashley Geisheker Another Country Chicago This campaign revolves around a simple premise: life is full of twists and turns, ups and downs, positives and negatives. Put simply, life is unpredictable. But regardless of what happens, a DieHard alkaline battery always comes through. It’s the one thing you can rely for any situation – and we mean any. Art Director: Bryan Haupt
Radio / Craft/Production Script Writing Finalist Y&R South Africa Johannesburg Virgin Atlantic - Premium Economy "53 Seconds" Y&R South Africa Cape Town SOUTH AFRICA Virgin Atlantic Liezl Gericke Kim Cupido 94.7 Y&R South Africa Johannesburg Tony Granger Graham Lang Rui Alves Bibi Lotter Marjolein Rossouw Nikki Shackleford Produce Sound Johannesburg Louis Enslin/Johan Theron Jenna Ramos Violente Virgin Atlantic offers one of the most spacious Premium Economy airline seats in the world. We needed to raise awareness of this, but also bring this seat's comparatively greater width to life on radio. At 53cm (21 inches), it’s 5cm (2 inches) wider than the average seat in its class. To demonstrate this difference between Virgin Atlantic’s seats and their competitors', we created a new system of measurement where each second of the radio ad was equal to one centimeter of seat width. Our spot therefore runs for 53 seconds to match Virgin Atlantic’s 53cm wide seats. Using this simple, yet innovative, mechanism, the listener can now experience Virgin Atlantic's compatible seat width long before booking an airplane seat just by using their ears. Whilst using a tinge of dry British style humour synonymous with Virgin Atlantic, the writing had to be meticulously crafted to not only intrigue the listener, but to also tell the story of the centimetre per second relation whilst simultaneously keeping true to it. As the airline that “Flies in the face of ordinary”, this originally crafted spot conveys one of Virgin’s distinguishing features in a very unordinary way through radio, while simultaneously demonstrating the brand’s essence.
Radio / Music - Single Sound Design Gold Winner Ogilvy & Mather London Dove Brand "Auto Tune" Ogilvy & Mather London London UNITED KINGDOM Unilever Steve Miles/Fernando Machado Vicki Konecki Ogilvy & Mather London Gerry Human Gerry Human Giles Montgomery/Denis Kakazu Giles Montgomery/Stephanie Symonds/Denis Kakazu Sally Miller Wave London Mark Campbell/Tom Heddy One More Music London Suzanne Austin
Radio / Music - Single Sound Design Silver Winner DDB Dubai Whirlpool T50 Washing Machine "Ravenous Gecko" DDB DXB FZ LLC Dubai UNITED ARAB EMIRATES Al Ghandi Electronics Heba Elzoiaby DDB Dubai Firas Medrows Zahir Mirza/Kartik Aiyar/Makarand Patil Zahir Mirza/Kartik Aiyar/Katrina Petrenko Glory Fayad Mango Jam Studios Dubai Joe Najm The hum and drone of a washing machine is not only annoying but also deafeningly loud. So much so that it detracts from the rich moments happening in your home. And so to demonstrate the incredible silence of Quiet Wash, a standout feature of the new Whirlpool T50 Washing Machine, we brought to life captivating stories from inside the home that can now finally be experienced thanks to the pin-drop silence. Client: Sanjay Gokavi
Radio / Music - Single Sound Design Silver Winner TBWA \ ESPAÑA Madrid Mondo Sonoro/Music Magazine "Typewriters" TBWA ESPAÑA MADRID SPAIN Mondo Sonoro TBWA\ESPAÑA Madrid Juan Sanchez/Guillermo Gines Vicente Rodriguez/Fran Lopez
Radio / Music - Single Sound Design Bronze Winner DDB Dubai Whirlpool T50 Washing Machine "Spindling Spider" DDB DXB FZ LLC Dubai UNITED ARAB EMIRATES Al Ghandi Electronics Heba Elzoiaby Firas Medrows Zahir Mirza/Kartik Aiyar/Makarand Patil Zahir Mirza/Kartik Aiyar/Katrina Petrenko Glory Fayad Mango Jam Studios Dubai Joe Najm The hum and drone of a washing machine is not only annoying but also deafeningly loud. So much so that it detracts from the rich moments happening in your home. And so to demonstrate the incredible silence of Quiet Wash, a standout feature of the new Whirlpool T50 Washing Machine, we brought to life captivating stories from inside the home that can now finally be experienced thanks to the pin-drop silence.
Radio / Music - Single Sound Design Bronze Winner DDB Dubai Whirlpool T50 Washing Machine "Creepy Cockroach" DDB DXB FZ LLC Dubai UNITED ARAB EMIRATES Al Ghandi Electronics Heba Elzoiaby DDB Dubai Firas Medrows Zahir Mirza/Kartik Aiyar/Makarand Patil Zahir Mirza/Kartik Aiyar/Katrina Petrenko Glory Fayad Mango Jam Studios Dubai Joe Najm The hum and drone of a washing machine is not only annoying but also deafeningly loud. So much so that it detracts from the rich moments happening in your home. And so to demonstrate the incredible silence of Quiet Wash, a standout feature of the new Whirlpool T50 Washing Machine, we brought to life captivating stories from inside the home that can now finally be experienced thanks to the pin-drop silence.
Radio / Music - Single Use of Music Gold Winner JWT San Juan San Juan Heineken "Longer Merry Christmas" JWT San Juan San Juan PUERTO RICO Heineken Chris Lakens/Jolliam Berríos Juan Martínez-Paz JWT San Juan Jaime Rosado Johanna Santiago Gabriela Bonilla/Pablo Torres Noro Sebastián Carlos Dávila José Feliciano Puerto Rico celebrates Christmas from Thanksgiving to San Sebastián Street Festival in January. That’s a total of 59 days. So, how’s it possible that the country with the longest Christmas in the world, also has the shortest Christmas song in the world? “Feliz Navidad” (Merry Christmas) by Puerto Rican José Feliciano only has one verse. That’s it. Because of this, Heineken asked people to help make a longer Merry Christmas. All they had to do was write a new verse and then have the guts to sing it by phone.
Radio / Music - Single Use of Music Gold Winner McCann Melbourne Melbourne Metro Trains "Dumb Ways to Die" McCann Melbourne AUSTRALIA Metro Trains Alec Hussian Adrian Mills First Aired On Nova McCann Melbourne Melbourne John Mescall Pat Baron John Mescall Mark Bradley/Cinnamon Darval Julian Frost Allan Eaton Studios Melbourne Ollie McGill Ollie McGill Tangerine Kitty Ollie McGill/Emily Lubitz Dumb Ways to Die: The message that young people needed to hear, that became a message young people wanted to hear. This radio ad started as a paid spot until radio stations around the world started playing the ad for free. The song was also launched on iTunes and Soundcloud, selling over 100,000 copies on iTunes, generating 120,000 downloads on Soundcloud and charting in 28 countries. Advertiser's Supervisor: Chloe Alsop; Planner: Adrian Mills
Radio / Music - Single Use of Music Silver Winner Ogilvy Brasil Sao Paulo Billboard Magazine "Waiting On The World To Change" Ogilvy Brasil Sao Paulo BRAZIL Billboard Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Roberto Fernandez/Paco Conde Fabiano Beraldo/Juliana Henriques Kito Siqueira Head Of Client Services: Valeria Barone; Scriptwriter: Hugo Veiga
Radio / Music - Single Use of Music Bronze Winner Ogilvy Brasil Sao Paulo Billboard Magazine "Have You Ever Really Loved A Woman" Ogilvy Brasil Sao Paulo BRAZIL Billboard Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Roberto Fernandez/Paco Conde Fabiano Beraldo/Juliana Henriques Kito Siqueira Head Of Client Services: Valeria Barone; Scriptwriter: Hugo Veiga
Radio / Music - Single Use of Music Bronze Winner Ogilvy Brasil Sao Paulo Billboard Magazine "Hello?" Ogilvy Brasil Sao Paulo BRAZIL Billboard Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Roberto Fernandez/Paco Conde Fabiano Beraldo/Juliana Henriques Kito Siqueira Head Of Client Services: Valeria Barone; Scriptwriter: Hugo Veiga
Radio / Music - Single Use of Music Bronze Winner Ogilvy Brasil Sao Paulo Billboard Magazine "Somebody That I Used To Know" Ogilvy Brasil Sao Paulo BRAZIL Billboard Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Roberto Fernandez/Paco Conde Fabiano Beraldo/Juliana Henriques Kito Siqueira Head Of Client Services: Valeria Barone; Scriptwriter: Hugo Veiga
Radio / Music - Single Use of Music Bronze Winner Ogilvy Brasil Sao Paulo Forbes Magazine "Richard Branson Anthem" Ogilvy Brasil Sao Paulo BRAZIL Forbes Brasil Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Paco Conde/Roberto Fernandez Gilberto Filho/Patricia Côrtes Sonido Rio de Janeiro Lucas Duque Marcio Biaso Head Of Client Services: Valeria Barone; Scriptwriters: Pedro Lenz/Pedro Garcia; Sound Engineer: Marcio Biaso
Radio / Music - Single Use of Music Finalist BBDO New York New York Save the Children "The Beat Behind the Song" BBDO New York New York UNITED STATES Save the Children Julie Winner/Sophie DeSchepper/Claire Hogan KQIE BBDO New York New York David Lubars Toygar Bazarkaya Paul Vinod David Martin Dave Rocco/Chris Cassar The Kitchen New York OneRepublic Senior Producer: Jesse Brihn
Radio / Music - Single Use of Music Finalist Ogilvy Brasil Sao Paulo Forbes Magazine "Mark Zuckerberg Anthem" Ogilvy Brasil Sao Paulo BRAZIL Forbes Brasil Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Paco Conde/Roberto Fernandez Gilberto Filho/Patricia Côrtes Sonido Rio de Janeiro Lucas Duque Marcio Biaso Head Of Client Services: Valeria Barone; Scriptwriters: Pedro Lenz/Pedro Garcia; Sound Engineer: Marcio Biaso
Radio / Music - Single Use of Music Finalist Ogilvy Brasil Sao Paulo Forbes Magazine "Warren Buffett Anthem" Ogilvy Brasil Sao Paulo BRAZIL Forbes Brasil Antonio Camarotti Viviane Labate Ogilvy Brasil Sao Paulo Anselmo Ramos Paco Conde/Roberto Fernandez Gilberto Filho/Patricia Côrtes Sonido Rio de Janeiro Lucas Duque Marcio Biaso Head Of Client Services: Valeria Barone; Scriptwriters: Pedro Lenz/Pedro Garcia; Sound Engineer: Marcio Biaso
Radio / Product/Service - Single Utilities Finalist Alma DDB Miami Cricket Wireless "Let's Talk Again - Mary" Alma DDB Miami UNITED STATES Cricket Wireless Walkyria Rey Ana Eberhard WQBU-FM Alma DDB Miami Amir Kassaei Luis Miguel Messianu Diego Yurkievich/Hernan Cerdeiro Diego Yurkievich/Hernan Cerdeiro Julian Milanesi/Hernan Pettinaroli Diego Colombo Alberto Farinas Personal Music Miami Personal Music Miami Personal Music Miami Luis Gomez Personal Music Miami Vanessa Lozano Alexis Estiz Barbara Garafalo Bobby Forbis Nowadays more people choose to text rather picking up the phone to talk, the problem is that the art of talking is getting lost. With this in mind we created a radio campaign featuring two young people in love (John and Mary). Both spots feature Mary and John saying exactly what they are texting (including parenthesis and colons). Making you feel like the message is lost between all the acronyms. The spot ends with “Some things are meant to say with all the words. Let’s Talk Again.”
Radio / Product/Service - Single Utilities Finalist Alma DDB Miami Cricket Wireless "Let's Talk Again - John" Alma DDB Miami UNITED STATES Cricket Wireless Walkyria Rey Ana Eberhard WQBU-FM Alma DDB Miami Amir Kassaei Luis Miguel Messianu Diego Yurkievich/Hernan Cerdeiro Diego Yurkievich/Hernan Cerdeiro Julian Milanesi//Hernan Pettinaroli Diego Colombo Alberto Farinas Personal Music Miami Personal Music Miami Personal Music Miami Luis Gomez Personal Music Miami Vanessa Lozano Alexis Estiz Nicholas Turner Martin Bobby Forbis Nowadays more people choose to text rather picking up the phone to talk, the problem is that the art of talking is getting lost. With this in mind we created a radio campaign featuring two young people in love (John and Mary). Both spots feature Mary and John saying exactly what they are texting (including parenthesis and colons). Making you feel like the message is lost between all the acronyms. The spot ends with “Some things are meant to say with all the words. Let’s Talk Again.”