Package Design
Foods
Bronze Winner
Entrant:
Hornall Anderson,
Seattle
Marmite
Marmite
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Corporate Name of Client:Unilever
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Agency Account Director:Liz Arney
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Creative Director:Alastair Whiteley
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Design Company:Hornall Anderson , London
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Design Director:Matt Gandy
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Designers:Jamie Wright
Clare Lett -
Production Designer:Adam Miller
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Description of the Project:
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Honoring the Queen’s Diamond Jubilee (60 years of Her Majesty’s reign), the commemorative limited-edition features the Union flag anchored by Marmite’s familiar brand equities. Love it or hate it, Marmite has earned a reputation worldwide as an iconic British brand since its conception in 1902. Marking its 110th anniversary this year, Marmite knows a little something about celebrating longevity and reverence. So in honor of the Queen’s Diamond Jubilee, Marmite has partnered with brand design firm Hornall Anderson UK to create the special limited-edition Ma’amite in observation of the royal occasion and as a hat tip to a rousing 60 years of Britishness. Featuring the Union flag anchored by Marmite’s familiar brand equities, the commemorative Ma’amite launched exclusively in Sainsbury’s before making a broader splash in stores across the country.
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