Non-Traditional
Branded Content
Gold Winner
Entrant:
DDB DM9JaymeSyfu/Digit,
Makati City
Smart Public Affairs
Smart Public Affairs
"TXTBKS"
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Corporate Name of Client:Smart Communications
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Agency Account Directors:Alex Syfu
Caloy Sambrano
Ina Varga -
Advertising Agency:DDB DM9JaymeSyfu
Digit , Makati City -
Chief Creative Officer:Merlee Jayme
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Executive Creative Director:Eugene Demata
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Associate Creative Directors:Aste Gutierrez
Buboy Paguio -
Copywriter:Aste Gutierrez
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Art Directors:Biboy Royong
Buboy Paguio -
Creative Technologist:Buboy Paguio
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Programmer:Buboy Paguio
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Illustrator:Dee Taar
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Production Company:Tower of Doom
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Producer:Carlo Perlas
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Editor:Melo Samson
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Description of the Project:
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Use of older technology sim cards as a vehicle for standard school textbooks, thus turning even old analog phones into an e-reader for less fortunate students.
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