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Finalist

Entrant: SIX, Tokyo
Roppongi Hills
"Tokyo City Symphony"
  • Corporate Name of Client:
    MORI BUILDING CO., Ltd.
  • Advertising Agency:
    SIX
    HAKUHODO.INC , Tokyo
  • Executive Creative Director:
    Tsubasa Oyagi
  • Creative Director:
    Kampei Baba
  • Copywriter:
    Tsubasa Oyagi
  • Design Company:
    Bascule , Tokyo
  • Web Director/Intaractive Director:
    Takayuki Watanabe
  • Digital Designer:
    Sadanori Maeda
  • Executive Producers:
    Hironori Tera
    Takahiko Kajima
  • Movie Director/Animation:
    Takcom
  • Cinematographer:
    Miki Ogawa
  • Projection System:
    Toshiyuki Hashimoto
    Seiya Nakano
    Tomoya Kishimoto
  • Animators:
    Kazumasa Kimura
    Takeru Shima
    Nobutaka Kitahara
    Makoto Kubota
    Tomonori Suzuki
  • Music Composer:
    Koshi Miura
  • Concept/Cultural Reference:
  • BRIEF EXPLANATION
    We created an "interactive city" using 3D projection mapping on the most precise, handcrafted mininature model of Tokyo. At five square merers, the model covers over 6,400 acres of the city, making this experiment being equivalent to using projection mapping on a massive piece of land in central Tokyo, in which people from around the world could have interactive firsthand experience of playing a symphony with the big city.
    
    DESCRIVE THE VRIEF FROM THE CLIENT
    Create an interactive content for Mori Building in celebration of the tenth anniversary of Roppongi Hills, the most renowned landmark of Tokyo developed by Mori. The content should offer users around the world the opportunity to experience Mori's philosophy to "create Tokyo  into a global metropolis " and explore the infinite possibilities of the city of Tokyo.
    
    DESIGN PROCESS
    Our idea was to offer users a first hand experience of the vibrancy, diversity and the infinite possubilities of Tokyo. Participants could play music in sync with visual motifs such as "Future," "Rock," and " Traditional Tokyo" that  would be projected onto the city, by pressing the keys on the comuputer keyboard. Each key would play beats of different lenghts of either 0.5 sec, 1 sec , 2 sec, or 4 sec, along with various visual motifs, creating over 100 different sound and visual combinations. Numerous symphony scores submitted by the participants were put together to create the Tokyo City Symphony.
    
    RESULTS
    - created sensational buzz around the world.
    - gaine publicity on hundreds of media including TV,magazines, and digital around the world.
    - was selected as the feature content in the presentation to the IOC to host the Olympic Games in Tokyo.