2013 Press Releases
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
MCCANN MELBOURNE WINS THREE GRAND LIAs
MEMAC OGILVY & MATHER DUBAI
IS THE FIRST AGENCY IN UAE TO BRING HOME A GRAND LIA AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS
Memac Ogilvy & Mather Dubai won the Radio Grand LIA for Sawa Mninjah “Rescue Radio, The Rescue Continues”. This is the first time in our LIA’s history that a Grand LIA was awarded to an agency in UAE. “Rescue Radio, The Rescue Continues” was also awarded four Gold and two Silver Statues in Radio. They also attained a Finalist in Non-Traditional for the same client.
Radio Jury President Chris Smith, Group Creative Director, The Richards Group stated,
“We gave the Grand to the one that saved lives. It’s been proven that they saved several dozen women who were in these situations who called and they rescued them. It was so brave on so many levels. It felt important, capital “I” important and it elevated our medium.”
McCann Melbourne, Melbourne was awarded three Grand LIAs for Metro Trains titled “Dumb Ways To Die” in Digital, Non-Traditional and Integration. This year, the total number of statues won by McCann Melbourne exceeded not only any single entrant in Australia, but in Asia as well. Their awards make McCann Melbourne the most awarded agency in the region. They were also awarded fifteen Gold, seven Silvers and one Bronze LIA for the same work. McCann Melbourne was named LIA 2013 Agency of the Year.
“Entrants from Asia garnered an extremely impressive 151 statues, plus won three Of the Year Awards, including Agency, Radio & Audio Company and Music & Sound Company. The number of statues won represents more than 25% of all metal awarded to LIA entrants worldwide across all media. Congratulations to all the winners and I look forward to what you produce in 2014”, said Barbara Levy, President of LIA.
In terms of the ratings for Asia, the table was led by Australia.
Australia = 3 Grand LIA, 18 Gold, 28 Silver, 17 Bronze, 26 Finalists
United Arab Emirates = 1 Grand LIA, 5 Gold, 6 Silver, 7 Bronze, 2 Finalists
New Zealand = 4 Gold, 1 Silver, 1 Bronze, 3 Finalists
Korea = 3 Gold, 3 Bronze
India = 2 Gold, 7 Silver, 8 Bronze, 12 Finalists
Philippines = 2 Gold, 2 Silver, 1 Finalists
Japan = 1 Gold, 4 Silver, 4 Bronze, 3 Finalists
China = 1 Gold, 2 Silver, 2 Bronze, 1 Finalists
Singapore = 1 Gold, 1 Silver, 4 Bronze, 5 Finalists
Thailand = 4 Silver, 4 Bronze, 2 Finalists
Hong Kong = 2 Bronze, 1 Finalists
Taiwan = 1 Bronze
Indonesia = 2 Finalists
This year seven Grand LIAs were awarded:
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 15,881 submissions, from 77 countries, less than 6% (5.5%) attained Shortlist status. Of those elite selections, only 0.7% won Gold Statues; 1.2% Silver Statues; 1.4% Bronze Statues and 1.7% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.