2013 Press Releases
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
FRANCE WINS 23 STATUES AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS
OGILVY PARIS WINS FIVE GOLD, FOUR SILVER AND NINE BRONZE STATUES
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
France picks up 23 statues – 6 Golds, 6 Silvers and 11 Bronzes. The individual wins are below:
Ogilvy Paris led the French statue tally count at LIA 2013 with five Gold Statues, four Silver Statues and nine Bronze Statues.
Ogilvy Paris was awarded four Gold LIAs for their client Coca-Cola, the first in Package Design. The other three for “The Sharing Can” in Design - Innovative Use of Design, Non-Traditional - Beverages - Non-Alcoholic and Non-Traditional - Guerrilla Marketing.
Ogilvy also brought home a Gold LIA in Billboard - Campaign for their IBM campaign titled “Bench”, “Shelter” and “Ramp”. The same campaign won a Silver in Design - Poster Campaign. One ad from the campaign titled “Bench” was awarded a Silver in Billboard - Corporate Image and a Bronze in Design - Environmental Installations/Displays - Temporary. “Shelter” was awarded two Bronze LIAs, one in Billboard - Corporate Image and the other in Design - Environmental Installations/Displays – Temporary.
They also won two Silver Statues in Design, one in Branded Content for Louis Vuitton titled “The Greatest Words” and the other in Innovative Use of Design for IBM titled “Smarter Outdoor”.
Ogilvy Paris were also awarded:
- Bronze in Digital – Games for Scrabble titled “Scrabble WiFi”
- Bronze in Digital - Mobile Advertising for Scrabble “Scrabble WiFi”
- Bronze in The NEW for Scrabble titled “Scrabble WiFi”
- Bronze in Digital - Public Service/Social Welfare for Google+/Tous Unis Pour L'Egalite titled “Same Sex Marriage”
- Bronze in Non-Traditional - Beverages - Non-Alcoholic for Diet Coke titled “Slender Vender”
- Bronze in TV/Cinema/Online Film - Production | Post-Production –Cinematography for Jean-Paul Gaultier Parfums titled “The Sailor”
- Finalist in Billboard - Art Direction Campaign for IBM titled “Bench” and “Shelter”
- Finalist in Billboard - Corporate Image for IBM titled “Ramp”
- Finalist in Billboard - Innovative Use of Billboard for IBM titled “Smarter Outdoor”
- Finalist in Digital – Apparel for Louis Vuitton titled “The Greatest Words”
- Finalist in Non-Traditional – Recreational for Scrabble titled “Scrabble WiFi”
- Finalist in TV/Cinema/Online Film - Social Media for Google+/Tous Unis Pour L'Egailte titled “Same Sex Marriage”
- Finalist in TV/Cinema/Online Film - Production | Post-Production - Visual Effects for Jean-Paul Gaultier Parfums titled “The Sailor”
BETC Paris, Paris joined in the Statue race by winning a Gold in TV/Cinema/Online Film - Production | Post-Production - Visual Effects for evian titled “Baby&Me”. Baby&Me” also attained a Finalist in TV/Cinema/Online Film - Beverages - Non-Alcoholic.
Of the 23 Statues that France took home seven statues were awarded in the Design and Package Design competitions. Alexander Schill, Design / Package Design Jury President commented, “Some of the most fantastic works I ever saw in design I think happened this year. Our jury was looking for things that were outstanding and really pushed all of us a bit further.”
Other Statue Winners from France include:
Being Paris achieved two Silver LIAs and a Finalist:
- Silver - TV/Cinema/Online Film - Public Service/Social Welfare for Come 4 titled “The Lover”
- Silver - TV/Cinema/Online Film - Web Services for Come 4 titled “The Lover”
- Finalist - TV/Cinema/Online Film - Production | Post-Production -Cinematography for Come 4 titled “The Lover”
Leo Burnett France, Saint-Denis won one Bronze LIA:
- Bronze - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Le Trèfle titled “Emma”
TBWA\Paris, Boulogne-Billancourt won one Bronze LIA:
- Bronze – Billboard – Travel for SNCF TGV titled “Head for Brussels”
The following have attained Finalist status:
- Poster – Foods for Harrys Extra Moeleux Nature titled “All day long”
- TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Optifog titled “Risky Moment”
- Design - Use of Photography for Ray-Ban titled “Photojournalist”
- TV/Cinema/Online Film - Production | Post-Production – Cinematography for Orange titled “Ten Little Fingers”
Publicis Conseil, Paris
- TV/Cinema/Online Film – Campaign for Orange Intel titled “The Kiss Boy” and “The Kiss Girl”
This year seven Grand LIAs were awarded:
McCann Melbourne, Melbourne has won three Grand LIAs in Digital,
Non-Traditional and Integration for
Metro Trains - "Dumb
Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 15,881 submissions, from 77 countries, less than 6% (5.5%) attained Shortlist status. Of those elite selections, only 0.7% won Gold Statues; 1.2% Silver Statues; 1.4% Bronze Statues and 1.7% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.