2013 Press Releases
From: London International Awards (LIA)
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COLOMBIA WINS FIVE STATUES AT THE 28TH ANNUAL LONDON INTERNATIONAL AWARDS
OGILVY & MATHER COLOMBIA WINS A GOLD
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Colombia picks up 5 Statues – 1 Gold, 1 Silver and 3 Bronze. The individual wins are below:
Ogilvy & Mather Colombia, Bogotá was awarded one Gold in Design – Innovative Use of Design for Coca-Cola titled “Real Ice Cold Coca-Cola”. They also attained Finalist status in Print
Consumer Campaign for Mercedes-Benz Distronic Plus titled “Dog”, “Fat” and “Girl”.
Leo Burnett Colombiana, Bogotá was awarded a Silver LIA in Non-Traditional - Public Service/Social Welfare for League Against Cancer Bogotá titled “Cancertweets”. “Cancertweets” also attained two Bronze Statues in Non-Traditional - Direct Marketing and Guerrilla Marketing.
Young & Rubicam Bogota, Bogotá was awarded one Bronze in Radio – Humour for Vacuum Vessels for Food titled “Shrimp”.
Barbara Levy, President LIA stated, “I would like to congratulate the 2013 winners on their outstanding showing this year.”
The following attained Finalist status:
Sancho BBDO Worldwide, Bogotá
- Digital – Media Promotion for El Tiempo Newspaper/Web titled “Voice Bank”
- Digital - Public Service/Social Welfare for El Tiempo Newspaper/Web titled “Voice Bank”
This year seven Grand LIAs were awarded.
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 15,881 submissions, from 77 countries, less than 6% (5.5%) attained Shortlist status. Of those elite selections, only 0.7% won Gold Statues; 1.2% Silver Statues; 1.4% Bronze Statues and 1.7% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.