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Public Service/Social Welfare Campaign

Gold Winner

Entrant: Publicis Singapore, Singapore
Crisis Relief
  • Media Used:
  • Corporate Name of Client:
    Jadon Wong
  • Client Account Director:
    Jadon Wong
  • Agency Account Director:
    Khoo Kaiqi
  • Agency:
    Publicis Singapore
  • Global Chief Creative Officer:
    Erik Vervroegen
  • Chief Creative Officer:
    Ajay Vikram
  • Creative Director:
    Kris Ng
  • Art Director:
    Ziwei TanXiulu Chua
  • Art Buyer:
    Lynn Cheng
  • Photography Studio:
    Shooting Gallery
  • Digital Imaging:
    Wishing Well , Singapore
  • Copywriter:
    Dunstan Lee
  • Photographer:
    Sebastian Siah
  • Description of the Project:
  • Sharing on social media has brought world crises and plights closer to our attention, but too often, our reaction and empathy is conditioned to stop at the convenient “Like” button. Crisis Relief Singapore, a volunteer-led organization, is always looking for more people to actively provide hands-on help for their relief efforts. To help their recruitment, Publicis Singapore created this campaign to remind people that ‘Liking’ doesn’t solve real problems -- volunteers do.