Sharing on social media has brought world crises and plights closer to our attention, but too often, our reaction and empathy is conditioned to stop at the convenient “Like” button. Crisis Relief Singapore, a volunteer-led organization, is always looking for more people to actively provide hands-on help for their relief efforts. To help their recruitment, Publicis Singapore created this campaign to remind people that ‘Liking’ doesn’t solve real problems -- volunteers do.