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Direct Marketing - Business-to-Business Campaign

Silver Winner

Entrant: Ogilvy Germany, .
ZMG (Newspaper Marketing Association)
"The Other Side Of Newspaper"
  • Media Used:
    Direct Mail
  • Corporate Name of Client:
    ZMG (Newspaper Marketing Association)
  • Client Account Director:
    Dr. Joachim Donnerstag
  • Agency Account Director:
    Christian Von Dewall
  • Agency:
    Ogilvy Germany
  • Chief Creative Officer:
    Dr. Stephan Vogel
  • Executive Creative Director:
    Matthias Storath
  • Creative Directors:
    Helmut Meyer
    Lothar Mueller
  • Copywriters:
    Lothar Mueller
    Jan Roters
  • Art Director:
    Christian Kuzman
  • Production:
    Stefan Kriznjak
  • Art Buyer:
    Valerie Opitz
  • Graphics:
    Peter Belz
    Alexander Pfaff
  • Illustrator:
    Noma Bar
  • Description of the Project:
  • The newspaper is dead! In a way the cliché is true. Because newspapers have reinvented themselves over the last couple of years, becoming more interactive, more local, more relevant. We were asked to create a brochure that offers advertisers a new perspective on the newspaper.
    ’The other side of newspapers’ shifts the angle and points to what lies beyond the clichés of the old media/new media discussion. The brochure invites advertisers to explore the new newspaper. It opens up new connections – contentwise und graphical. The illustrations of Noma Bar shape a new picture of what newspapers are about in 2012.