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Print
Consumer Campaign

Bronze Winner


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Entrant: Ogilvy & Mather, London
Expedia
"Wsh Ewe Wre Ere",
"Gry Sky",
"Arm Leg",
"Mum Dad IOU",
"Sun Sea Snd Sex",
"Yoo Wat"
  • Media Used:
    Newspaper
  • Corporate Name of Client:
    Expedia
  • Client Account Director:
    Andrew Warner
  • Agency Account Directors:
    Mark Lainas
    Stephen Hillcoat
  • Agency:
    Ogilvy & Mather , London
  • Chief Creative Officer:
    Gerry Human
  • Executive Creative Director:
    Gerry Human
  • Copywriter:
    Jon Morgan
  • Art Director:
    Mike Watson
  • Graphic Designer:
    Mark Osborne
  • Typographer:
    Mark Osborne
  • Description of the Project:
  • We took a piece of ephemera usually associated with the security hell of airports and used it to play with the fantasy of escape.
    Due to security issues we couldn’t use real labels therefore we created our own. Painstaking details, from printer errors to hand drawn typefaces were crafted. Real rubber stamps were used for the pay-off lines. These three letter codes are humble yet iconic so we let them speak for themselves and floated them simply and confidently against a monotone background. Every code used is an official IATA code from a real airport.