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Print
Consumer Campaign

Silver Winner


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Entrant: Lowe and Partners, Cape Town
Cape Times
"William",
"Jackie",
"Sailor",
"Winston",
"Desmond"
  • Media Used:
    Newspaper
  • Corporate Name of Client:
    Independent Newspapers
  • Client Account Director:
    Michael Vale
  • Agency Account Director:
    Michele Lardner
  • Agency:
    Lowe and Partners , Cape Town
  • Executive Creative Director:
    Kirk Gainsford
  • Copywriter:
    Natalie Rose
  • Art Director:
    Dane Alexander
  • Art Buyer:
    Tenille Abrahams
  • Photographer:
    David Prior
  • Description of the Project:
  • “Every journalist knows the key to a great story is getting it, as they say, straight from the horse’s mouth. A first-hand account. Not from bystanders or passersby, but from the person, or people, who are at the heart of the story. In this way journalists are able to provide much more detailed, in-depth and insightful accounts, which consequently means readers are better informed. Every story deserves a first-hand account.”