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Use of Illustration Campaign

Bronze Winner


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Entrant: DDB South Africa, Johannesburg
McDonald's
"Matthew and the Paper House",
"Ollie and the Glass House",
"Abigail and the Inflatable House"
  • Media Used:
    Newspaper
  • Corporate Name of Client:
    McDonald's South Africa
  • Client Account Director:
    Daniel Padiachy
  • Agency Account Director:
    Tsitsi Dhlamini
  • Agency:
    DDB South Africa , Johannesburg
  • Executive Creative Directors:
    Liam Wielopolski
    Grant Jacobsen
  • Copywriter:
    Matthew Berge
  • Art Director:
    Hital Pandya
  • Photography Studio:
    Carioca , Bucharest
  • Illustration Company:
    Carioca , Bucharest
  • Illustrator:
    Carioca
  • Description of the Project:
  • The agency was briefed to build on the success of last year’s campaign that positioned McDonald’s as the perfect venue for children’s birthday parties. The executions again highlighted the fact that kids and kids’ parties can be destructive to one’s house. So why not spare your home and have your child’s party at McDonald’s instead? From child-minding, kid’s entertainment, decoration and birthday cakes to Happy Meal party packs for guests, McDonald’s is far more than just a fast-food restaurant.