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Direct Marketing - Consumer


Entrant: Lowe Roche Advertising, Toronto
Enfant-Retour Quebec (Missing Children’s Network)
"Missing Kids Stamps"
  • Media Used:
    Direct Mail
  • Corporate Name of Client:
    Enfant-Retour Quebec (Missing Children’s Network)
  • Account Supervisor:
    Linda Carrington
  • Strategic Planner:
    Jonathan Daly
  • Agency:
    Lowe Roche , Toronto
  • Executive Creative Director:
    Sean Ohlenkamp
  • Creative Directors:
    Mark Mason
    Jane Murray
  • Copywriter:
    Jane Murray
  • Art Director:
    Mark Mason
  • Designer:
    Joel Derksen
  • Illustrator:
    Jennifer Duong
  • Description of the Project:
  • The Missing Children’s Network is one Canada’s leading child safety organizations – focused on preventing child exploitation, and child abduction. Part of their mission is to publicize the names and images of missing children – in one part to honour those who have been lost, but also in the ongoing hope of reuniting these children with their loving families.
    A technologically advanced country, in Canada almost every media channel developed – from print to SMS to Dynamic OOH – has been leveraged in the effort to raise awareness of missing children. The challenge this presents is we had to find a new and engaging way to connect with Canadians in a new way that was relevant to them.
    So we turned to a long established format that had been previously overlooked: the stamp.