The Missing Children’s Network is one Canada’s leading child safety organizations – focused on preventing child exploitation, and child abduction. Part of their mission is to publicize the names and images of missing children – in one part to honour those who have been lost, but also in the ongoing hope of reuniting these children with their loving families.
A technologically advanced country, in Canada almost every media channel developed – from print to SMS to Dynamic OOH – has been leveraged in the effort to raise awareness of missing children. The challenge this presents is we had to find a new and engaging way to connect with Canadians in a new way that was relevant to them.
So we turned to a long established format that had been previously overlooked: the stamp.