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Consumer Campaign


Entrant: Leo Burnett Lisboa, Lisbon
IndieLisboa 2013
  • Media Used:
  • Corporate Name of Client:
  • Agency Account Director:
    Tiago Reis
  • Account Executive:
    Joana Duarte
  • Agency:
    Leo Burnett , Lisbon
  • Executive Creative Director:
    Luciana Cani
  • Copywriters:
    Steve Colmar
    Pedro Pinho
  • Art Directors:
    Thiago Cruz
    Leonardo Pinheiro
  • Production Director:
    Cristina Almeida
  • Illustrators:
    Bruna Guerreiro
    Douglas Cardoso
    Mariana a Miserável
    Fábio Santos
  • Description of the Project:
  • IndieLisboa is the biggest independent film festival in Portugal. For its 10th edition campaign, the festival wanted to honor its 10 years of originality. So we created a print campaign inspired in a singular common sense: “Hollywood is running out of ideas”. The result was 4 different ads, illustrated by 4 different artists, each one exploring an overused hollywood formula such as the buddy cop movies, the endless franchises and the kissing- in-the-rain scene.