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Conceived & Produced by Station

Silver Winner

Entrant: Global Radio Creative, London
Bulmers
"#beginswithabulmers"
  • Corporate Name of Client:
    Bulmers Cider (Heineken UK)
  • Agency Account Directors:
    Katie Bowden
    Matt Morris
  • Radio Station:
    XFM
  • Agency:
    Global Radio Creative , London
  • Creative Director:
    Jo McCrostie
  • Copywriters:
    Wayne Smith
    Marc Haynes
  • Agency Producer:
    Dan Akers
  • Production Companies:
    Unusual, London
    Global Radio Creative , London
  • Directors:
    Wayne Smith
    Jon Holmes
  • Producers:
    Heather Davies
    Heather Wall
  • Recording Studio:
    Unusual, London
    Global Radio Creative , London
  • Audio Engineers:
    Dan Akers
    Heather Davies
    Heather Wall
  • Voice-over:
    Jon Holmes
  • Description of the Project:
  • XFM encouraged people to tweet, share and post their plans for the weekend using the hashtag #beginwithaBulmers.
    
    Each Friday we broadcast a unique 3 minute ‘as live’ radio commercial based on these Twitter conversations – a media first for radio! 
    
    It appealed to genuine human experiences, plus had the benefit of being as live as possible.  Please also see attached video.