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Script Writing

Silver Winner

Entrant: Y&R New York, New York
Moms Demand Action For Gun Sense in America
"My Country"
  • Corporate Name of Client:
    Moms Demand Action for Gun Sense in America
  • Radio Station:
    WRCU 90.1, Hamilton, NY
  • Agency:
    Y&R , New York
  • Chief Creative Officer:
    Jim Elliott
  • Creative Director:
    Joanna Templeton
  • Copywriter:
    Joanna Templeton
  • Executive Agency Producer:
    Letitia Jacobs
  • Agency Producer:
    Abby Bralove
  • Music Production Company:
    Tonefarmer , New York
  • Music Performed By:
    Christian Camporin
  • Song Title:
    My Country
  • Description of the Project:
  • Guns are changing the landscape in America. In this :60 radio PSA, a young child from Connecticut sings a traditional American anthem,
    with words that reflect the most dangerous guns in the USA. Using a young person's voice had the most impact of every voice we tried