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Radio
Use of Music

Gold Winner

Entrant: JWT San Juan, San Juan
Heineken
"Longer Merry Christmas"
  • Corporate Name of Client:
    Heineken
  • Client Account Directors:
    Chris Lakens
    Jolliam Berríos
  • Agency Account Director:
    Juan Martínez-Paz
  • Agency:
    JWT San Juan
  • Executive Creative Director:
    Jaime Rosado
  • Associate Creative Director:
    Johanna Santiago
  • Copywriters:
    Gabriela Bonilla
    Pablo Torres
  • Agency Producer:
    Noro Sebastián
  • Audio Engineer:
    Carlos Dávila
  • Music Performed By:
    José Feliciano
  • Song Title:
    Feliz Navidad
  • Description of the Project:
  • Puerto Rico celebrates Christmas from Thanksgiving to San Sebastián Street Festival in January. That’s a total of 59 days. So, how’s it possible that the country with the longest Christmas in the world, also has the shortest Christmas song in the world?
    
    “Feliz Navidad” (Merry Christmas) by Puerto Rican José Feliciano only has one verse. That’s it.
    
    Because of this, Heineken asked people to help make a longer Merry Christmas. All they had to do was write a new verse and then have the guts to sing it by phone.