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Radio
Sound Design

Bronze Winner

Entrant: DDB, Dubai
Whirlpool T50 Washing Machine
"Creepy Cockroach"
  • Corporate Name of Client:
    Al Ghandi Electronics
  • Agency Account Director:
    Heba Elzoiaby
  • Agency:
    DDB , Dubai
  • Executive Creative Director:
    Firas Medrows
  • Creative Directors:
    Zahir Mirza
    Kartik Aiyar
    Makarand Patil
  • Copywriters:
    Zahir Mirza
    Kartik Aiyar
    Katrina Petrenko
  • Agency Producer:
    Glory Fayad
  • Sound Design Company:
    Mango Jam Studios , Dubai
  • Sound Designer:
    Joe Najm
  • Description of the Project:
  • The hum and drone of a washing machine is not only annoying but also deafeningly loud.
So much so that it detracts from the rich moments happening in your home.
And so to demonstrate the incredible silence of Quiet Wash, a standout feature of the new Whirlpool T50 Washing Machine, we brought to life captivating stories from inside the home that can now finally be experienced thanks to the pin-drop silence.