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Radio
Music Adaptation

Gold Winner

  • Kathleen
  • Kathleen

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Entrant: Lowe Brindfors, Stockholm
Friends - Anti-Bullying Organisation
"Kathleen"
  • Corporate Name of Client:
    Friends - Anti-Bullying Organisation
  • Client Account Directors:
    Andreas Drufva
    Jo Barker
  • Agency Account Directors:
    Peter Preisler
    Magnus Wretblad
  • Agency:
    Lowe Brindfors , Stockholm
  • Executive Creative Director:
    Rickard Villard
  • Creatives:
    Kalle Dos Santos
    Henning Wijkmark
    Josephine Wallin
  • Agency Producer:
    Annika Appeltoft
  • Recording Studio:
    Flickorna Larsson
  • Description of the Project:
  • We wanted to raise awareness and money for Friends (Swedish anti-bullying organization) by dramatizing the dynamics of bullying: it's easier to tag along a bully or remain quiet than to stand up against hem. To make a difference you must stand up and take a side, and this must be encouraged.
    
    The spot itself is based on an old Swedish childrens song to create a contrast between the beautiful voices and the horrible content of the lyrics.
    
    The name is changed FOR THE SOLE purpose of maintaining rhymes and tempo from the original Swedish spot.