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Radio
Campaign

Bronze Winner

  • Let's Talk Again - Mary
  • Let's Talk Again - John

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Entrant: Alma DDB, Miami
Cricket Wireless
"Let's Talk Again - Mary",
"Let's Talk Again - John"
  • Corporate Name of Client:
    Cricket Wireless
  • Client Account Director:
    Walkyria Rey
  • Agency Account Director:
    Ana Eberhard
  • Radio Station:
    WQBU-FM
  • Agency:
    Alma DDB , Miami
  • Global Chief Creative Officer:
    Amir Kassaei
  • Chief Creative Officer:
    Luis Miguel Messianu
  • Group Creative Directors:
    Diego Yurkievich
    Hernan Cerdeiro
  • Executive Creative Directors:
    Diego Yurkievich
    Hernan Cerdeiro
  • Copywriters:
    Julian Milanesi

    Hernan Pettinaroli
  • Executive Agency Producer:
    Diego Colombo
  • Agency Producer:
    Alberto Farinas
  • Production Company:
    Personal Music , Miami
  • Recording Studio:
    Personal Music , Miami
  • Sound Design Company:
    Personal Music , Miami
  • Sound Designer:
    Luis Gomez
  • Music Production Company:
    Personal Music , Miami
  • Music Producer:
    Vanessa Lozano
  • Music Composer:
    Alexis Estiz
  • Artistes:
    Barbara Garafalo
    Nicholas Turner Martin
  • Voice-over:
    Bobby Forbis
  • Description of the Project:
  • Nowadays more people choose to text rather picking up the phone to talk, the problem is that the art of talking is getting lost.  With this in mind we created a radio campaign featuring two young people in love (John and Mary).  Both spots feature Mary and John saying exactly what they are texting (including parenthesis and colons).  Making you feel like the message is lost between all the acronyms.  The spot ends with “Some things are meant to say with all the words. Let’s Talk Again.”