Grand LIA   |   Winners   |   Finalists

Public Service/Social Welfare

Bronze Winner

Entrant: Arnold Worldwide, Boston
Centers for Disease Control and Prevention
"Terrie's Voice Tip"
  • Corporate Name of Client:
    Centers for Disease Control and Prevention
  • Agency Account Director:
    Paul Nelson
  • Agency:
    Arnold Worldwide , Boston
  • Chief Creative Officer:
    Pete Favat
  • Creative Directors:
    John Kearse
    Bill Girouard
  • Associate Creative Director:
    Steve Tom
  • Copywriter:
    Bill Girouard
  • Agency Producer:
    Katie Harris
  • Recording Studio:
    Soundtrack , Boston
  • Description of the Project:
  • Everyone knows smoking kills. But few think about what it’s like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition.