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Bronze Winner

Entrant: Y&R Canada, Toronto
Ford Parts & Service
  • Corporate Name of Client:
    Ford Canada
  • Agency Account Director:
    Justin Seegobin
  • Associate Account Executive:
    Kristine Black
  • Account Supervisors:
    Corina Wilkes
    Ryan Pearce
  • Senior V.P. National FDAA Group Director:
    Gary Chernoff
  • Agency:
    Y&R , Toronto
  • Global Chief Creative Officer:
    Tony Granger
  • Chief Creative Officer:
    Israel Diaz
  • Creative Director:
    Trevor Schoenfeld
  • Associate Creative Director:
    Matt Fraracci
  • Copywriters:
    Matt Fraracci
    Marc Caringal
  • Agency Producer:
    Jacqueline Benoit
  • Production Company:
    Pirate , Toronto
  • Director:
    Tom Goudy
  • Description of the Project:
  • The objective was to get Ford owners to buy genuine Ford replacement parts rather than less expensive, less durable ‘generic’ parts.